Center Your Pages – Pages that are left or right aligned don’t work well with larger PC monitors, and often look out of place due to the large amount of space left to one side.

Use Ample White Space – Resist loading up your pages with everything imaginable. Focus is important. Use white space to guide visitors as they navigate your site. Clutter simply invites confusion. 

Consistency – This reverts back to short term versus long term memory retention and branding principles. Try to use the same terminology in your prompts and menus. 

KISS – We’ve all see the term. Keeping it simple works. Highlight the key products or services you offer on your home page, then provide more in-depth information about them deeper in your site. Don’t try to squeeze everything onto one page that scrolls forever. 

Embrace all five senses – reach out to your visitors in a way that they’ll best understand what you have to offer. Use a mix of graphics and short blocks of text to capture their attention. 

Employ analytics – to determine how visitors reach your site, how long they stay & if they return. If your site has a high bounce rate, perhaps the search query doesn’t match well with your content, or the content may need to be revamped. 

Enhance Credibility and Trust – Add an About Us page. In a era where we’re being warned to avoid certain websites, as they may infect your computer with all sorts of malware, it’s important to convey credibility at first glance. Let’s face it – the design of your site directly relates to the perception of your professionalism. 

Color and Layout – speaks volumes about your business. Color themes are perceived differently in global markets, so it’s vitally important to understand your target audience. What works for car dealerships doesn’t necessarily work for furniture retailers. Research your competition – emulate success. 

Online Store? Increase your conversions with options, discount codes and freebies. I know if I’m comparing products and one vendor offers an immediate rebate, I’ll opt for that every day over the option to mail in some coupon and wait for weeks to get a check back.

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Web design is about perception (by the visitor) - so user-centric designs lead to more successful & profitable websites. The key here is to approach your design from your visitor’s point of view. How do you see them interacting with your site? 

Just as in personal encounters – first impressions are killer. Load up your home page with clutter and you’ll lose your visitor faster than …. well, faster than my dog can woof down a hot dog.

Ponder this – what do you do when you stumble across a site that has long blocks of unbroken text on the home page? Most visitors simply glance at new pages, then maybe scan some text. They’re searching for something, so if they find that SOMETHING or even something vaguely similar, more often than not, they’ll skip everything else on that page and click through.

What are your visitors thinking? Basically, users’ habits on the Web aren’t that different from customers’ habits in a store. Once they find something of interest and click through, if the new page doesn’t immediate match up to their expectations, what do they do? HIT THE BACK BUTTON !! Why? Surfers have become accustomed to instant gratification, and if not on your site, certainly on your competition’s website.

Once you’ve captured their attention – what factors motivate visitors to convert? Converting to me could be giving up their email address, going to livechat to speak to an operator, filling in a quote request or actually calling via telephone for more info. Of course, ordering online works well also. Here, I believe great content out-trumps visual design. As far back as I can remember (in sales), solutions and NOT products or services carry the day. If your solution eases some pain & is reasonable, the odds increase exponentially that visitors will buy.

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