Optimizing your firm or organization’s social media strategies - ties directly in to your SEO (Search Engine Optimization) strategy. I think most entrepreneurs recognize the acronym SEO, but few have ever seen or heard the term SMO (Social Media Optimization). Earlier today, I stumbled across an article written by Angie Schottmuller, entitled “How to Apply Social Media Optimization to Your Blog in 33 Steps.”
Social media and peer-to-peer recommendations - are HUGE, which makes Angie’s guide a MUST read.
Angie is an interactive Jedi who specializes in - defining digital media road maps for multi-channel strategy. She’s been running successful online marketing campaigns since 1998 for small and large B2B and B2C companies including Johnson Controls, Imation, and Taylor Corporation. In 2001 she founded Interactive Artisan, a strategic consultancy that specializes in leveraging emerging technologies to improve user engagement, optimize conversion, and continually enhance the customer experience. Her projects range from global intranets and e-commerce sites to social media integration and mobile marketing with QR codes. She recently defined the new online marketing university curriculum for The Art Institutes and often speaks at schools and conferences about cutting edge new media principles. She has a BBA in management information systems from the University of Wisconsin-Milwaukee and currently resides in the Twin Cities, MN.
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