Data Center Knowledge Market Insights

Posted by admin On August - 30 - 2011 ADD COMMENTS

Every year Data Center Knowledge survey's its readers to gain insights on the trends in the data center industry. This information is used to help us provide the most relevant editorial for data center operators. All survey responses will be anonymous and the typical time to take the survey is...
Data Center Knowledge

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Part 3 of a presentation by Bill Santucci, Rick Trombetta and John Cox of Great Lakes Case & Cabinet Co., Inc. at a data center education event at CXtec on 10/15/08. The discussion addresses cooling and heating concerns within the data center. Topics include: hot aisle/cold aisle best practices, as well as cable management, enclosure and airflow considerations and more.
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Are you sitting in an office in London, or New York, daydreaming about holidays, sunny days, balmy nights, gourmet meals and wine? I know just the position for you to visit. The Deux Sevres is the little recognized division of the Poitou Charentes. The title literally indicates two sevres, the Sevre Nantaise and the Sevre Niortaise, are two rivers which have their resources in the division. It is the subsequent division inland from the Vendee, and below the Loire valley. The delights ...
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Executing Marketing Strategies

Posted by admin On August - 29 - 2011 ADD COMMENTS

Marketing is critically important - to jump-start any new business. Broad access to cutting edge technology has made it increasingly possible for start-ups to compete with established brick and mortar establishments.

Understanding your market - What niche do your competitors own? Would you fare better competing for that niche or creating your own? What will make you remember-able in your prospects eyes? What value could you add to entice them to go with your firm or organization?

Constantly refine your strategy - Once you’ve settled on your initial marketing strategy, tracking and measuring its success is essential. You can’t grow your business on a marginally successful strategy. Marketing strategies need to be refined, to eliminate what doesn’t work from what shows promise.

New businesses are created every day – that could use your products or service - Every new business has to procure products and services somewhere, and if not from you, certainly from your competitor. If you’re not reaching out to every newly registered business in your local community, you’re missing out on a huge sector of the market. And it’s so easy to find them. Every new business in the U.S. has to register with their respective Secretary of State. These registrations are farmed by local chambers of commerce and directory services. I’ve seen lists that sell for as low as fourteen cents per contact. In many cases, one new client from that list could pay for an entire campaign.

Once you’ve established your niche - tweak your approach and close techniques, identify what works and repeat that over and over and over and over. Persistence is key.



WDTalk

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Financial Firm Deploys Modular Data Center Park

Posted by admin On August - 29 - 2011 ADD COMMENTS

AST Modular said that it has built data center container parks in two locations in Denmark for a global player in the financial outsourcing industry. The deployments consist of 21 containers.
Data Center Knowledge

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Rethink the data center infrastructure | IBM

Posted by admin On August - 29 - 2011 ADD COMMENTS

www.ibm.com IBM provides Integrated Service Management solutions such as improved service delivery, cloud infrastructure, rationalization, cost management and designing and scalable and flexible data centers. Hello, I'm Steve Sams, Vice President of Global Site and Facilities Services for IBM. We help our customers with their data centers; their data center strategy, their data center designs and construction, and data center rationalization....We found that customers are facing enormous challenges in the data center environment today. They're facing issues around the ability to keep up with their exploding IT growth. In essence, over the last ten years our average customer has added 6 times their server capacity and 69 times their storage capacity and they're finding it challenging to keep up. A typical data center lasts 15 to 30 years. How do they keep up with the changes in technology, with the changes in computing models like cloud? So we're really focused on helping customers with these three issues; the ability to keep up with their growth, manage their costs, and be flexible and responsive. In essence we suggest to customers to really focus on three simple things. First is can I extend the life of my existing facilities? Can I make better use of the technology and the data center infrastructure that I already have? In most cases we find that we can double client's current IT capacity with the technology and capability they already have. Second major opportunity is ...
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