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07/21/2010 02:32 PM
Site Speed Does Still Matter One of the factors that affect site speed is the size of the graphics/images on your website. I can remember using different utilities back in the 90’s that compressed images because the recommended page size at that time was around 27Kbytes. You were lucky to get transfer speeds of 32K over dial up then, so [...]
07/20/2010 05:28 PM
Want LOTS of FREE Traffic from Google? I read a ton of articles, threads and posts from SEO experts everyday. Why? Because just like everyone else, I want to increase sales online. For years, SEO practitioners preached a mix of link this and content that, or touted banner advertisements or AdSense ads. Since the onset of search engines, techniques to outwit them to [...]
07/15/2010 04:17 PM
Private versus Public Cloud Services Private versus Public Cloud Solutions Let’s face it, there are BILLIONS of dollars invested in existing IT infrastructure. As more and more enterprise vendors step into the cloud arena, will business in general migrate to the public cloud or opt instead to keep much of their investment in legacy code and custom applications in-house via [...]
07/14/2010 10:55 AM
Moments to Remember In business, there are moments that are definitely memorable, like your Grand Opening, hanging up your business sign, hiring your first employee, filing your first tax return or closing your first big deal. Another would be your website going live. It says to the world, here I am – on an entirely different level. I remember the original website for our Salon [...]
07/13/2010 04:26 PM
SEO for WordPress WordPress has a default setting for Permalinks, which doesn’t do much for you in terms of SEO. The problem? The default setting doesn’t really tell your readers or the search engines anything about your posts. For example, compare how these two settings look: Default ?p=1237 versus Month/Name /2010/06/SEO-TIP When you’re using Google Analytics to analyze [...]
07/07/2010 12:06 PM
An intro to Google Voice What is Google Voice? A very condensed version of Google Voice is that Google gives you a single phone number, based on your area code or zip code that rings to one or all of your phones, including work, home or mobile. It also saves your voicemail online and transcribes your voicemail to text. Google [...]
07/03/2010 12:23 PM
Recommended Freelance Websites Need freelance help? I’ve seen a number of threads in the past week asking about how to find or offer reliable freelance help – for writers, marketers and web designers. Those that were highly recommended were: TalkFreelance.com Freelancer.com vWorker.com Odesk Elance.com Others mentioned were: ScriptLance.com Hotscripts.com linkscolor = "000000"; highlightscolor = "888888"; backgroundcolor = "FFFFFF"; [...]
07/01/2010 03:42 PM
All About SSL SSL is a technology that protects confidential transactions between a website and its visitors/shoppers. As a protocol, it uses a third party Certificate Authority (CA) to identify one or both ends of transactions. This enables you to collect sensitive information using an encrypted channel (transparently). In the URL, you’ll notice the http switches to https. [...]
07/01/2010 12:27 PM
Call to Action Guide A compelling call to action is the key ingredient in every marketing plan. In post card and email campaigns, you’re limited in scope to a very small space in which to reinforce interest and tip prospects over the edge to buy. So what makes for an effective call to action? Location Location Location When my [...]
06/22/2010 12:20 PM
Shaping and Reshaping Your Business A lot of work goes into shaping a business, but the shaping doesn’t end when you open your doors to the public. Businesses that survive and strive are those that abandon what doesn’t work and use that knowledge to reshape their business going forward. With online businesses, this could be as simple as changing domain names. I just [...]