So many things have changed, technologically and digitally, over the years. Although much has changed, the idea of Search Engine Optimization, or SEO, hasn’t changed a bit. In fact, it is still considered one of the most significant marketing strategies out there.
Businesses and websites all over the world utilize SEO to grow their business, sales, customer base, and yearly revenue. SEO has numerous benefits that are all known to improve a website’s visibility, help drive targeted organic search traffic to websites, help turn those customers into clients, and much more.
There is no doubt that these benefits are important for large businesses, but they are even more crucial for small businesses looking to grow. If you are a small business owner and have yet to utilize SEO, you need to start, NOW! SEO is your ticket to a bigger, more successful business.
We have outlined five benefits of SEO for small businesses like yours.
1. Heightened Brand Awareness
People who are searching for words and terms that are relevant to your business are more likely to come across your small business website. Depending on the ways that you have optimized your website, people from all over the world could be seeing your site at the top of the search results page more than once. The more your website is seen on the first page of the search results, the more brand awareness that you are receiving. Brand awareness is so important because it means that more people are aware of your site. It also means that they are more likely to click, share with their friends, and consider your business in the future.
2. Cost-Effective Marketing
Utilizing SEO the right way can actually be a very cost-effective opportunity to digital market to a broader audience. As you may know, bigger businesses have larger budgets to spend on pay-per-click advertising, Facebook ads, and other types of highly priced advertising. While bigger businesses can outspend you on marketing techniques, you can win the competition by working smarter and not harder! With SEO, you aren’t paying for ad space. You are basically just optimizing your site and positioning yourself to be noticed by a greater number of people. Once you start getting more traffic to your site, you won’t have to spend money on marketing because you will already be getting that desired traffic! For small businesses, SEO is easy on the budget and great for your website!
3. Increased Conversion Rates
With more clicks comes more traffic, especially if those clicks are coming from people searching for products relevant to yours. The more traffic that you have on your site, the more likely you are to see those conversions. If your website is easily accessible and indexed near the top of the page, you should have no problems seeing more sales and customers. It’s all about how you optimize your site. If you’re lucky, those customers may return and bring their friends too!
4. More Customers
The main goal for a small business should be to grow their company, draw in more customers, and make more sales. You can do all of this by simply investing in your website’s SEO. In fact, small businesses who have websites grow twice as fast as small businesses who don’t. So, if you have a website, you are already ahead of the curb. This statistic shows us that people are online and they are ready to spend money. You just have to put yourself in front of those people. SEO is incredibly important for small businesses like yours because it puts your website in front of people who may otherwise never see your brand. All it takes is a little optimization on your website and Google will take notice! Not only will you find more customers, but you will also find new markets.
5. A Better, More Productive Website
Before indexing, Google looks at every inch of your website and decides on its usability and functionality. A website is really all about the user experience. You want to make sure that your website is easy to navigate, use and purchase products from. Optimizing your website for SEO can help you do that. Pay attention to things on your site, such as your call-to-action button, your navigation bar, your URLs, your page layouts, and much more. When your website is easier to use, you’ll find that you have more visitors lurking your site and buying your products.
Although SEO practices are incredibly important for businesses of all kinds, it is important to stress that small businesses need to be paying the most attention. Investing just a little more time and money into your website optimization will pay off when you finally see your website on the first page of those search results. Wondering how you can optimize your website for SEO? Don’t worry, we have the answer to that too.