The new era of web presence requires a website to provide value for its visitors. Websites no longer function as blurbs about products. Now, they operate for so much more. In order to make your site work for you, remember that every visitor is a potential client. Don’t take that lightly! Treat every visitor as if they are buying your product. Listed below are five things your website needs so you can go from informing visitors to attending to your visitors’ needs.
1. Get That Email Address
Without the visitors’ email address, you essentially have no way of initiating further contact when they visit your website. Do whatever it takes to get each and every visitor to provide their email. You can do this by providing freebies. Providing something that’s free is always a great incentive. A free book, subscription, or mini-product always works as well. You are much more likely to get contact information from your visitors if they feel like they are getting something in exchange right away.
2. Optimize Usability
The more convenient it is for your clients to sign up for your product, the more likely they are to actually hire you. Make your products more convenient by using calendar inputs. If you let your potential clients have a sense of control over when they can receive your product, they are more likely to use your services. By letting your visitors book themselves in your calendar, you have eliminated unnecessary back and forth communication and given your visitors more control over their experience.
3. Show Your Skills
The goal is to demonstrate that you have what your visitors want. Illustrate to them that you have both the knowledge and expertise to help them. You can show off your knowledge through things like E-books, top 10 lists, videos and pictures. Grab your visitors’ attention in a way that proves to them you are a fantastic resource. You can do this by giving them a glimpse of how much you have to offer. Don’t be afraid to show off all that your website has to offer!
4. Convenience of Product
The more accessible your product is, the more likely your visitors are to buy. One thing that you can offer is a shopping cart for your service. Even if your product is not tangible (for example, a website), having a “shopping cart” where visitors can hire you on the spot can make the whole experience more pleasant and profitable. Your goal is to make your website as simple to operate as possible.
Everyone has questions. Take advantage of your control over you website by answering some of the most popular questions that might arise from your potential clients. Try a FAQ page or Q&A section on your home page. Again, you want to demonstrate your competence and your attentiveness to the client. By creating a basic FAQ page, you illustrate that you have the ability to empathize with your visitors, those people who need your service.