If you have a podcast, then you need a website. Plain and simple.
Your podcast is most likely being consumed on several different platforms and apps. But, without a website, you are hindering your podcast’s growth. You need some kind of home base for your content. You need a place where people can access your content quickly and easily. We have come up with six reasons why your podcast needs a website! Although it might seem silly now, you will thank us later.
1. Easy to Access
A podcast website makes accessing your content just a little easier. Although your podcast may be available on multiple different apps and platforms, some people may find it easier to just go directly to your website. Keep in mind that not everybody has a smartphone or access to apps where your podcast is being streamed. Make it easier for your audience by creating a “home base” for your content. Don’t give consumers any excuse as to why they can’t listen or follow your content.
2. Improve Search Engine Optimization (SEO) Rating
Having a website for your podcast gives you the opportunity to improve your SEO rating and grow your following. A website gives you the chance to control how your content is viewed online. If you don’t have a website, you are putting yourself and your podcast in jeopardy! Think about it. If someone were to search for your podcast online, and you don’t have a website, the search results would show only a list of apps where visitors can listen to your podcast. This might be helpful for some, but not for others who do not have access to those apps or platforms. Those people would be out of options. Limiting your podcast to only apps and platforms is secluding an entire group of people who want to listen. If you want to grow your following, you cannot leave people out! In addition, you cannot control how apps display your podcast content on a search results page. With a website, you can control your titles, pages, meta description and literally everything that is displayed to your audience.
3. Gain Followers by Taking Advantage of SEO
A website allows you take advantage of those SEO opportunities that you wouldn’t have while only using streaming platforms. You can actually utilize your website to attract more followers and listeners! Cool, right? All you would have to do is make sure to upload show notes from each episode that are loaded with detail and keywords. Google will notice, connect people searching for those keywords to your website, and start sending traffic your way. Make sure that your website and podcast information is incredibly easy to find and use.
4. Control of Content
A website allows you to provide so much more information for your audience than you could with only a podcast. You have control over every bit of information and how it’s displayed online. With a website, you can display information such as: bio of the host(s), reviews section, images of the host(s), top episodes, giveaways and contests, “where to listen”, a press page, and a community engagement section. These are all exciting and engaging things that you wouldn’t have the opportunity to add to your podcast if you did not have a website. Each extra section gives your followers a chance to get to know you outside of your podcast content. It also gives the media pictures to use and some basic information about you and your content. Having those web pages readily available for your visitors also makes you look more professional and prepared.
5. Expand Your Marketing Techniques
A website opens the door to expanding your marketing techniques. We can only assume that you want your podcast to grow! If you want to attract more listeners and fans, then you need to update your marketing techniques. If you start a website for your podcast, you will automatically have a greater variety of strategies to “reel in” more listeners. You can use your website to ask visitors for their email. With their email, you can send them coupons, podcast updates, monthly newsletters, and much more. Having that email address unlocks the potential to form a relationship with your fans and give them an inside look into your podcast journey. If you’re selling merchandise that goes along with your podcast, that’s just another reason why you should have a website. A website gives you the opportunity to expand your marketing and grow your following.
6. Google Analytics
Another reason why having a podcast website is important is so that you can pinpoint exactly where your visitors are coming from. Having a website allows you to connect to Google Analytics and view all of the demographics related to your visitors. This kind of information is incredibly important because it helps you determine how to market to your audience based on their age, gender, and geographic region. You would not be able to access Google Analytics’ features if you didn’t have a website. Just for the sake of knowing more about your audience, it would be a real shame to be completely unaware of who is viewing your content. Avoid those complications and set up a website! It will help you in more ways than one.
If you are still not convinced that you need a website, think again! If you want to see your podcast grow, then you need a main hub. You need a place where your visitors can easily find your content. Not only does it improve the user experience, but a website opens up a range of marketing opportunities, analytics, content control and SEO. Now, what are you waiting for? Go set up your website!