Search Engine Optimization (SEO) has proven to be one of the best ways to extend your digital
reach. It is, after all, quite synonymous to getting your brand to the frontpage of a newspaper,
except with computer algorithms being the editors-in-chief.
Knowing how to work with these algorithms can greatly impact your site traffic, which could, in
turn, lead to those conversions we all need. With your competitors churning out content every
so often, it seems to be quite the challenge.
Thankfully, there are a lot of strategies you can utilize to win the search engines’ favor– and you
don’t even need to heavily invest in content! Without further ado, here are eight effective ways
you can use to push your site to the top of the SEO ladder.
Make Sure Your Website Is Responsive.
The internet grows more and more accessible as time goes by, which technically means: more
screen sizes and formats to target and account for. Mobile screen sizes are varied enough as it
is– and with mobile devices generating 54.8% of global website traffic for the first quarter of
2021, making sure that your website can be properly and seamlessly viewed on any of these
mobile devices is of utmost priority.
This is where responsiveness comes in. Responsive sites have the flexibility to adjust their
layout and content organization depending on the screen and format that they are bound to.
Search engine algorithms happen to favor responsive websites over non-responsive ones, plus
your site’s overall user experience and accessibility is improved, which are all significant factors
in gaining and retaining online traffic.
Tone Down Your Site’s Loading Time.
Search engines also tend to rank websites depending on how fast their pages load. If loading a
site takes too long, chances are, search engines will turn a blind eye. Not only that, you also risk
losing your audience to bad user experience. After all, with the world already as fast-paced as it
is, it is normal to be impatient and go somewhere else if a page doesn’t fully load in three
seconds. Sprinkle your site with on-page SEO.
Optimizing your website such that each page is properly tagged (such as titles and headings)
and labeled (such as images and other forms of media). Also cooking up the best keywords for
your site will work wonders for its search engine rank, so make sure to invest some time into
determining the best ones.
Make Rounds Using Local Citations.
Listing your business name, address, and phone number on the web can help boost search
results, especially in local location-based searches. Spreading this information on online
directories and on social media will not only boost your SEO but will also make your site’s
presence and activity felt, giving your clients a positive impression of your business.
Verify Your Business With Google My Business.
Verifying your business on Google My Business will make it searchable on Google Maps and
will also give your site a boost in SEO rankings.
Encourage Your Customers To Publish Reviews.
Trust is one of the make-or-break factors that can influence a sale. Online, one of the best ways
to achieve trust from a customer is through written reviews of your products or services. These
reviews will positively influence both your future clients and your site’s SEO ranking, so giving
your customers some incentive to leave reviews will definitely be a huge help.
Choose A Domain That Expresses Your Brand Identity.
As tempting as it is to use your typical SEO keywords as domain names, this will not make your
brand more memorable than your competitors’. As a business, you will want to stand out and
encapsulate everything unique about your brand into your domain, as this is what will first leave
a mark to your customers.
Consider Growing A Community Around Your Business.
The internet has brought people closer than ever before, and businesses are no exception.
Social media discussions and forums have opened up more ways to reach out to brands,
whether it be for inquiring, suggesting, or simply just appreciating their products and services.
It’s a win-win situation– you learn from their feedback and cause ripples of conversation and
promotion, while they learn of your offers and promos firsthand.
As seen in these strategies, SEO touches so many of your online business’ aspects. It covers
good user experience, building customer trust, consistent branding, and modern marketing.
With enough work, these overarching solutions will definitely help your business reach its online