In the realm of digital marketing and SEO, backlinks can have a great impact on your
website’s rank in a search engine, and help to build trust between your website, your
customer, and the search engine. However, there are still a variety of content methods
and strategies that you can utilize through your SEO and website management to help
your website’s search engine ranking, without solely relying on backlinks.
Ways to Rank Your Website
- Make Meaningful Content: Creating content that accurately and informatively
answers the questions that your audience and potential site visitors are looking
for is extremely important when it comes to website ranking. When search
engines see that your content is relevant to a given keywords, they’ll likely
reward you with more user traffic to your page(s), as well as placing your site
higher in search results.
In order to stay ahead of the competition you’ll want to use everything that you
can to ensure that your content offers the most accurate and up-to-date
information for your site users. Implementing images, videos, and other content
elements can help supplement any text content on your pages.
- Use Longtail Keywords: Longtail keywords are often very specific search terms
that tend to have low search volume and traffic. Using longtail keywords in your
content and on your site means that you’re giving your site an easier way to rank
for these terms since you’re dealing with less competition
- Use Your Competitors: Analyzing and being aware of what your competitors
are doing for SEO and other content can help you to tweak your content and
ranking strategies appropriately. If your competitor is ranking higher for the same
search terms, it wouldn’t hurt to use some of their strategies for your site as well.
- Collect Reviews From Customers: Any relevant information about your
business can factor into your website ranking. Asking customers to leave reviews
about your products/services will help tell the search engine how your business
works with clients and customers. A site with many positive reviews will always
rank higher than a site with only a few reviews.
- Utilize Internal Linking: Internal linking allows you to connect supporting pages
and content to the main pages of your site. Using internal links for your main site
pages helps show the search engine that there is supporting content related to
- Make Your Site User Friendly: An easy to navigate and user-friendly site is
huge when ranking in search results. If users aren’t staying on your site long, or
simply leaving quickly, this can be a red flag that your site isn’t user-friendly.
Search engines want to make things as easy as possible for site users, so easy
to navigate sites will always rank higher than those that aren’t.
- Check Your Website Speed: Search engines love to see websites that can load
quickly so users can access the information they’re looking for in a flash. Website
speed and page speed is an important factor to consider when ranking for search
terms. A slow website means that users will likely search elsewhere to get the
information they’re looking for.
- Keep Your Site Secure: Website security is another important factor that search
engines prioritize. An SSL certificate can help tell the search engine that your site
is secure and safe for users to navigate. Sites without SSL certificates are often
viewed as unsecure by search engines. These sites are always ranked towards
the bottom of search results.
- Optimize for Mobile Devices: With many search users having the capabilities to
search the Internet with a mobile device, it’s extremely important for your website
to be optimized for mobile platforms and mobile devices. A poor user interface or
poor navigation on a mobile device will place your site lower than well-optimized
While getting backlinks for your website is a great way to build your site’s reputation,
there are other means that you can use to help your website rank in search engine
results. These methods will help show the search engines that your website is safe and
should be trusted. Creating meaningful content for your site, ensuring that your site is
user-friendly and easy to navigate for site users, and properly optimized can all help
your website rank for your target search keywords and attract more user traffic to your