It’s 2020. How could we forget, right? Some of you may be thinking, “Are websites still relevant today?”
Social media has grown exponentially in the last decade. Businesses, brands, groups, artists, average people, and so many more use it as an opportunity to connect with others and grow their online presence. Because social media is so awesome, it may seem like it cancels out the need for a website. But, that could not be further from the truth.
Believe it or not websites are extremely relevant to this day. You absolutely NEED a website for your brand to thrive. Social media is known as one of the quickest ways to establish your online presence. But, without a website, your brand/ business has no home base.
You may be wondering, “Why should I have a website when I could just create a Facebook page, FOR FREE, in just a few hours?”
Although this seems like the better option, your social media pages are simply a funnel to your actual home: your website. Your Facebook page is not meant to be the home of your brand. Instead, social media should be used as a marketing tool to help further the mission of your brand.
Websites are still incredibly relevant today. And guess what? They will be relevant for years to come! Do yourself a favor and give your brand a home base, even if you’re running a small business. Here are the top few reasons why having a website for your business is incredibly important and why websites are here for good.
Why Do I Need a Website?
- You have the Control
With a website, you are able to completely control the message you are sending to your visitors. You can portray your business in any light that you please. Websites enable you to control what your visitors see. If you think about it, social media really only has one standard design, depending on the platform. There is really no room to stand out in the crowd, especially if you’re using a Facebook page as your brand’s home base. A site allows you to be creative, share your message in a unique way, and make it your own. They also allow for so much creative freedom, which will set you apart from other online businesses.
- You Can See Who’s Looking at Your Products
Websites also allow you to track who visits your website. Through online tools such as Google Analytics, you are able to view what platforms your visitors are coming from, who is viewing your website, your visitor’s demographics, how they engage with your content, and how long they are staying on your site. Having these analytics readily available will help you focus on marketing the right products to the right people. Even though you can also view analytics from a Facebook analytics page, you will gain much more valuable marketing information from your website. This is because visitors are able to see your products and everything you offer, making it easier to pinpoint what your visitors are most interested in. This allows you to focus exactly what your marketing strategy needs to be and how you will use it to attract more leads.
- Your Website Does What Your Social Media Cannot
You need a website because it is where you want people to be. It is your online store. Your social media can not, in any way, compensate for that. Your social media, SEO, ads, and other marketing techniques are meant to funnel people to your website. The great thing about having a website is that it’s available 24/7/365. Visitors are able to engage with your content at any time of the day, week, month or year. It never shuts down. It’s always available. Your website acts as a direct marketing communication channel.
- You’ll Have More Precise Marketing Strategies
You are also able to further your reach to leads with things like messaging, design, live chat support, notifications, newsletter sign-ups and more. To have an effective site, you need to make sure that it is well optimized, mobile friendly, provides quality content, and is targeted at the right audience.