WordPress Themes Without the Complexity

wordpressThe Right WordPress Theme for Your Website

There are literally tens of thousands of WordPress themes, and at last glance there were over 11,000 just on Themeforest alone. Others like MOJO Marketplace is a huge marketplace for WordPress themes, services and plugins. They currently offer over 1100 WordPress themes themselves.

cRaZy fast websites

Navigating through all those themes can be daunting, yet at the end of the day, every webmaster just wants a website that is easy to find, immediately captures its visitor’s attention, draws them deeper into the site and performs really, really well. Like cRaZy fast.

Who needs extra complexity?

Who wants to trust their non-profit, e-commerce store or online magazine to just any ol’ theme? Not you, not me, not anyone. Websites are already complicated enough without adding another level or dimension of complexity to the process.

Hostirian allows its clients to install the theme of their choice

This is why Hostirian offers robust themes to its web hosting clients in multiple platforms, and allows them to install any theme of their desire.

One of the reasons we allow for the installation of any theme on our BUSINESS and WORDPRESS DEVELOPER PLANS is to give our clients unlimited flexibility in the design of their sites. The collection of themes that are available have been used by millions of webmasters, website developers, photographers, organizations and creative professionals to present a highly sophisticated appearance to their websites, combined with unparalleled functionality.

We recommend Elementor

Can’t find a theme you love or just want to enhance the one you have? We recommend joining over a million users who use Elementor, the #1 WordPress Page Builder.  It’s significantly faster than other site builders as it allows you to design on the front end with immediate, real-time results. It’s also FREE and OPEN SOURCE, and it does not force you to learn code. Need it to display well across multiple devices? It’s underlying source code is compact and optimized for every device and screen.

Use in combination with your favorite theme

Use Elementor with your customized or favorite theme. Elementor allows you to change your themes and still keep all your designs. Elementor can be used to design any page or custom post type on WordPress.

Design is paramount

As we continue to enhance our web development offerings, we’ll look to emerging trends that promise to deliver the design look and style for real value-add and agility for our clients. Why? Design is a paramount element of any website, regardless of the code or method to create it.

Separate your website from the competition

Every website developer and business owner is forced to compete with their rivals to offer a compelling online user experience, where the intuitiveness and aesthetics of their sites favorably separate them from their competition. In essence, your visitors are judging your site against the site they just left.

What about SEO?

Will the design, functionality, aesthetics and value-add content of your website help you in SERPS (search engine results pages)? Absolutely, YES. Fantastic looking sites are the very basis of incredible digital experiences.

Hostirian is here to help

At Hostirian, we are committed to arming our clients with the information and tools they need to develop the best sites possible. We’re definitively excited and looking forward to all the fantastic looking websites our clients are going to build. As always, we’ll continue to scour the Internet looking for new methods to assist our clients to do what they do best, and that is to run successful businesses.

Networking Champions Do This. Do You?

Networking-Champions

Here’s a networking tip for when you’re out and about spreading the word about your new business. Instead of chatting briefly and exchanging business cards, ask this, “If I were talking to someone who needed your services, what should I say to them?” This gives them the opportunity to give you their 30 second commercial touting their business. Everyone loves to talk about themselves and their business.

Ask for ten of their business cards

Then ask them for 10 of their business cards instead of one. Why? Because it says to them that you’re interested in networking with them, instead of just marketing to them directly – like every other sales rep they’ve ever met. It sets you apart.

Reaching their sphere of influence

When you think about it, everyone has a sphere of influence. When you say word of mouth is the best way to grow your business, how do you get that prospect or client to spread the word about your business? It all starts by showing an interest in their business, providing solutions that help them, and above all – great customer service.

They just said, YES

You’ll never be able to reach their sphere of influence on your own. Ask them for referrals (their sphere of influence) immediately after the sale. They’ve just said YES to your product or service. They know, like and trust you. Take it one step further. Ask them to let the person they just referred to you know that you’ll be calling.

Ask for the referral

All sales reps know that you have to ask for the sale. The same principle applies in networking – you have to ask for the referral.

Avoiding WordPress Pitfalls

Avoiding-WordPress-Pitfalls

My gosh, there must be a thousand tutorials on how to set up WordPress, but most of them miss a few key points that can spell trouble down the line. I’ll list a few of the more important things to look for, but this is far from a complete list.

Poorly written themes and plug-ins can wreak havoc on your website

WordPress core files won’t typically cause any issues unless webmasters don’t keep pace with their revisions, but poorly written themes and plug-ins certainly can and frequently do create havoc. Why?

Not all themes and plug-ins are created equally

Thousands of different individuals and vendors have created plug-ins and built custom themes to improve the functionality and look of WordPress websites. Unfortunately, some are better coded than others, and many do not stay current or compatible with updated versions of WordPress (which we all know happens a LOT).

Before you start performing Internet speed tests, check your plug-ins

When you have, for instance 15 plugins installed on your site, and something bizarre kicks up its crazy head, like response time slowing to a crawl, many times it isn’t the server causing this issue, or the speed of your Internet connection. It’s one plug-in or theme throwing rocks as big as boulders at your site.

Easter Egging

How do you know which one is the culprit? More often than not, unless a Google search uncovers a common problem across multiples sites, the way most recommended is to turn off your plug-ins one by one and re-test. It’s called Easter Egg troubleshooting.

Selecting the right plug-in

When you’re analyzing which plug-in to install, you’ll be presented with its version, the author’s name, when it was last updated, what version of WordPress it requires, which version of WordPress that it’s compatible with, how many active installations there are and its average rating from one to five stars based on total reviews.

You’ll also see its description, installation instructions, frequently asked questions (FAQ), screenshots, reviews and a link to its Homepage.

What to look for

Of course, the most important of these is its description. Does it add functionality to your website? From there, I recommend checking when it was last updated and is it compatible with your current version of WordPress.

What do the reviews say?

Read a few of the 5 star reviews AND the 1 star reviews. Sometimes, a one-star review will point out something that completely disqualifies using it on your site. Some examples:

  • TERRIBLE SUPPORT
  • Extremely slows down MySQL
  • Or the plugin was the main problem on my site.

Don’t forget to check how long ago that review was written. Maybe that issue was addressed in later revisions.

Themes, on the other hand, are a different breed

Just on Themeforest alone, there are over 11 thousand WordPress themes ranging in price from free to over sixty dollars. Most of the themes display their version numbers, and are updated just like WordPress from time to time.

Take note of total sales and comments

Some themes have sold thousands of times, but that doesn’t mean your website will look like any of the others. Most themes are highly customizable.

What you’ll need to look for is whether that theme is high resolution, is it widget ready, what browsers is it compatible with, what software versions of WordPress is it compatible with, what plugins will it work with, is it mobile responsive, is it well documented and what files are included.

Most themes have Live Previews

Absolutely look at some of your prospective themes in live preview mode. Be aware though that the images on that demo are generally not included and only serve as placeholders for presentation purposes.

If on ThemeForest, was the author of that theme an Elite Author

Has that author’s work ever been featured? And do they offer extended support, and if so, at what price? Does that author respond to support requests quickly and are his answers professional and value-add.

Don’t forget categories of themes

Thousands of WordPress themes have been written in different categories such as corporate, retail, entertainment, education, wedding and technology. You name it – there’s a category for it.

Pitfalls – smitfalls! You’ve got this covered now.

PS: Many of the issues created by coders can be overcome by simply hosting your website on an insanely fast web server, like Hostirian’s PCIe NVMe servers. They’re six times faster than SSD servers and many times faster than the server you’re probably using now.

Your website can be much more PROFITABLE!

Test your website today to get a free report instantly

We offer a simple little tool that has helped millions of people improve their online presence by auditing more than 70 factors laid out by the major search engines. It starts with an overall score of your website and the number of issues it uncovers. The analysis is date and time stamped so you can set a baseline for improvement.

Busy schedule?

This analysis can be performed in less than a couple of minutes and then downloaded as a PDF for viewing at a later date, by one of your associates or if you need help, we’ll review the analysis with you FREE of charge (no obligation whatsoever).

Your site will be ranked on:

  • On-Page SEO
  • Responsiveness
  • Page Speed
  • Links
Where the analysis starts

The analysis begins with Page Titles and Meta Descriptions, with Best Practice Tips and Recommendations. Then it goes into Single, Two, Three and Four Word Keywords, how often they occur, their density and whether they could be picked up as spam.

What is your site’s ratio of text to HTML?

Total words are counted, then a text/HTML Ratio Test is executed. The ideal ratio of text to HTML code must be between 20 to 60%. Where is yours?

Are you properly using H tags?

H tags are then analyzed followed by whether your site has robot.txt and a sitemap. Not all of your site should be indexed, but every site should have a sitemap.

Favicon

Oft overlooked is the Favicon. Sites without favicons are frowned upon for lack of attention to detail, and lost opportunities for branding.

Image Alt Text

This one catches a ton of websites, but it is important as it strengthens the message toward search engine providers AND improves the accessibility of your website.

Is your site Doc Type defined and does it contain depreciated HTML tags?

Doc Type isn’t critical, but it is used to validate your web page. Are you using older HTML tags and attributes? If yes, be aware that they’re likely to become obsolete, so future support cannot be guaranteed.

HTML Page Size 

Ideally, you want your pages to load fast, so reducing size matters, but so does structuring your site so that the most critical things load first. Enabling GZIP compression also helps. Is your site GZIP compression enabled?

Inline and Internal CSS occurrences

Excessive inline or internal CSS occurrences increase the loading time of your site. Not only is this a ranking factor for the search engines, but it also correlates to viewer experience. Once a visitor finds your site, your goal should be for them to hang around a while, get to know you and maybe purchase something.

Microdata Schema Test

Think of microdata as underlying information that helps the search engines better understand your content. The result? Significantly better search results!

IP Canonicalization Test

What our analysis looks for here are multiple domain names registered under a single IP address. Why? Search bots can label other sites as duplicates.

Plain Text Email Test

Do you like spam? None of us do, so one of the things our analysis looks for is plain text email addresses on your site. Scraping agents are constantly crawling websites looking for victims.

Mobile Friendly Check

This one should be obvious. Everyone and their brother or sister carries a mobile device of some sort. Does your site display properly across the broad range of mobile devices on the market?
Are all of your links and buttons large enough for your visitors to easily tap? Does your mobile site download quickly? Want to know what your Google Page Speed Insight score is? Our analysis gives you that score.

What else do we analyze?

We look at Page Statistics, the Plugins you may be using, whether your font sizes are legible, your Google Desktop Page Speed Score, any landing page redirects and whether your site leverages browser caching.

How quickly does your server respond?

If your site is underperforming, our analysis addresses the issues and identifies potential problems.

Is your CSS, HTML and JavaScript minified? 

Not only does our analysis identify how resource size can be reduced, it gives you the percentage of possible reduction.

Optimizing Images

This one is a biggie. Our analysis identifies images that should be optimized and displays the percentage of possible reduction. What you want to do is reduce an image’s size without reducing its quality.

Above the fold

What we analyze here is whether the above the fold content is properly prioritized.

Link Information

We identify all of your site’s internal and external links, plus your NoIndex, NoFollow and DoFollow Links AND if your links are SEO friendly.

An SEO friendly link follows these basic rules:

The URL should use a dash as a separator, not use parameters or numbers, and should be a static URL.

To resolve this, use these techniques.

1) Replace underscores or other separators with a dash, clean URL by deleting or replacing numbers and parameters.
2) Merge your www and non www URLs.
3) Do not use dynamic and related URLs. Create an XML sitemap for proper indexing by search engines.
4) Block unfriendly and irrelevant links with robot.txt
5) Endorse your URLs in canonical tags.

AlexaRank

Need to know what your traffic or reach rank are? We give you the score that Alexa assigns to your website.

Finishing Up

Do you know who your site is hosted with or where they’re located, or whether you’re IPv4 and IPv6 compatible? How about cURL responses?

About Hostirian

Hostirian has been helping businesses with IT solutions for over 20 years. Offering this FREE resource is just one way we push the envelope to help businesses do what they do best, and that is to run successful online businesses.