Networking Champions Do This. Do You?

Networking-Champions

Here’s a networking tip for when you’re out and about spreading the word about your new business. Instead of chatting briefly and exchanging business cards, ask this, “If I were talking to someone who needed your services, what should I say to them?” This gives them the opportunity to give you their 30 second commercial touting their business. Everyone loves to talk about themselves and their business.

Ask for ten of their business cards

Then ask them for 10 of their business cards instead of one. Why? Because it says to them that you’re interested in networking with them, instead of just marketing to them directly – like every other sales rep they’ve ever met. It sets you apart.

Reaching their sphere of influence

When you think about it, everyone has a sphere of influence. When you say word of mouth is the best way to grow your business, how do you get that prospect or client to spread the word about your business? It all starts by showing an interest in their business, providing solutions that help them, and above all – great customer service.

They just said, YES

You’ll never be able to reach their sphere of influence on your own. Ask them for referrals (their sphere of influence) immediately after the sale. They’ve just said YES to your product or service. They know, like and trust you. Take it one step further. Ask them to let the person they just referred to you know that you’ll be calling.

Ask for the referral

All sales reps know that you have to ask for the sale. The same principle applies in networking – you have to ask for the referral.

A Key to Selecting the Right Operating System to Host Your Website

Right-Operating-System

Are you confused when presented with which operating system to choose when selecting a web hosting provider’s hosting packages? You’re not alone. And no, it doesn’t matter what operating system you have on your desktop or work station – they don’t have to match your hosting platform. You can be using Windows 7 on your desktop and Linux on your web server. So what are the key guidelines to select one versus the other?

Applications make the difference

On a shared web hosting platform, both operating systems are normally priced the same. If you’re leasing a dedicated server though, Linux is open source (free) and Windows is proprietary to Microsoft applications that require license fees. If you need services like Active Server Pages (ASP), MSSQL, MS Access, Visual Basic or remote desktop, these applications are Windows specific.

Are Linux servers more secure?

I see this brought up quite often in comparisons and the answers are all over the board. Very simply, the answer is NO. Both operating systems can be locked down tight. What I generally see are providers that only offer Linux platforms stating that Linux is preferred.  Both support a wide range of software applications, languages and databases.

Control panels for operating systems

Control panels do vary by operating system platforms with cPanel frequently offered for Linux versus Plesk for Windows. Of the two, cPanel is more popular, but both are comprehensive.

CentOS is popular, but there are other flavors

There are different flavors of each operating system: with Linux; CentOS, Debian, Fedora, Ubuntu and others, and with Windows; 2016 Standard and Data Center Edition.

My recommendation is to match your specific requirements to the Operating System that best fits your website. If in doubt, call us – 800-615-9349. We can help.

Your website can be much more PROFITABLE!

Test your website today to get a free report instantly

We offer a simple little tool that has helped millions of people improve their online presence by auditing more than 70 factors laid out by the major search engines. It starts with an overall score of your website and the number of issues it uncovers. The analysis is date and time stamped so you can set a baseline for improvement.

Busy schedule?

This analysis can be performed in less than a couple of minutes and then downloaded as a PDF for viewing at a later date, by one of your associates or if you need help, we’ll review the analysis with you FREE of charge (no obligation whatsoever).

Your site will be ranked on:

  • On-Page SEO
  • Responsiveness
  • Page Speed
  • Links
Where the analysis starts

The analysis begins with Page Titles and Meta Descriptions, with Best Practice Tips and Recommendations. Then it goes into Single, Two, Three and Four Word Keywords, how often they occur, their density and whether they could be picked up as spam.

What is your site’s ratio of text to HTML?

Total words are counted, then a text/HTML Ratio Test is executed. The ideal ratio of text to HTML code must be between 20 to 60%. Where is yours?

Are you properly using H tags?

H tags are then analyzed followed by whether your site has robot.txt and a sitemap. Not all of your site should be indexed, but every site should have a sitemap.

Favicon

Oft overlooked is the Favicon. Sites without favicons are frowned upon for lack of attention to detail, and lost opportunities for branding.

Image Alt Text

This one catches a ton of websites, but it is important as it strengthens the message toward search engine providers AND improves the accessibility of your website.

Is your site Doc Type defined and does it contain depreciated HTML tags?

Doc Type isn’t critical, but it is used to validate your web page. Are you using older HTML tags and attributes? If yes, be aware that they’re likely to become obsolete, so future support cannot be guaranteed.

HTML Page Size 

Ideally, you want your pages to load fast, so reducing size matters, but so does structuring your site so that the most critical things load first. Enabling GZIP compression also helps. Is your site GZIP compression enabled?

Inline and Internal CSS occurrences

Excessive inline or internal CSS occurrences increase the loading time of your site. Not only is this a ranking factor for the search engines, but it also correlates to viewer experience. Once a visitor finds your site, your goal should be for them to hang around a while, get to know you and maybe purchase something.

Microdata Schema Test

Think of microdata as underlying information that helps the search engines better understand your content. The result? Significantly better search results!

IP Canonicalization Test

What our analysis looks for here are multiple domain names registered under a single IP address. Why? Search bots can label other sites as duplicates.

Plain Text Email Test

Do you like spam? None of us do, so one of the things our analysis looks for is plain text email addresses on your site. Scraping agents are constantly crawling websites looking for victims.

Mobile Friendly Check

This one should be obvious. Everyone and their brother or sister carries a mobile device of some sort. Does your site display properly across the broad range of mobile devices on the market?
Are all of your links and buttons large enough for your visitors to easily tap? Does your mobile site download quickly? Want to know what your Google Page Speed Insight score is? Our analysis gives you that score.

What else do we analyze?

We look at Page Statistics, the Plugins you may be using, whether your font sizes are legible, your Google Desktop Page Speed Score, any landing page redirects and whether your site leverages browser caching.

How quickly does your server respond?

If your site is underperforming, our analysis addresses the issues and identifies potential problems.

Is your CSS, HTML and JavaScript minified? 

Not only does our analysis identify how resource size can be reduced, it gives you the percentage of possible reduction.

Optimizing Images

This one is a biggie. Our analysis identifies images that should be optimized and displays the percentage of possible reduction. What you want to do is reduce an image’s size without reducing its quality.

Above the fold

What we analyze here is whether the above the fold content is properly prioritized.

Link Information

We identify all of your site’s internal and external links, plus your NoIndex, NoFollow and DoFollow Links AND if your links are SEO friendly.

An SEO friendly link follows these basic rules:

The URL should use a dash as a separator, not use parameters or numbers, and should be a static URL.

To resolve this, use these techniques.

1) Replace underscores or other separators with a dash, clean URL by deleting or replacing numbers and parameters.
2) Merge your www and non www URLs.
3) Do not use dynamic and related URLs. Create an XML sitemap for proper indexing by search engines.
4) Block unfriendly and irrelevant links with robot.txt
5) Endorse your URLs in canonical tags.

AlexaRank

Need to know what your traffic or reach rank are? We give you the score that Alexa assigns to your website.

Finishing Up

Do you know who your site is hosted with or where they’re located, or whether you’re IPv4 and IPv6 compatible? How about cURL responses?

About Hostirian

Hostirian has been helping businesses with IT solutions for over 20 years. Offering this FREE resource is just one way we push the envelope to help businesses do what they do best, and that is to run successful online businesses.

How important is a fast, reliable online presence? And why settle for less?

Everyone seems to agree that uptime is important and that the faster a visitor can download a website, the more apt they are to stick around, increasing time-on-site averages AND conversion rates.

Reliability? No one likes their online presence to go offline, for ANY amount of time. After all, a website is the face of a business online, so why do so many settle for less?

Why port speed, RAM and processing power aren’t all that!  

Well, actually they are all that, but hundreds of millions of websites are still powered by spinning hard disk drives and SATA SSDs. Websites, after all, are still just a compilation of ones and zeroes, and how well your website performs depends on how quickly those ones and zeroes are processed. The weak link is typically the storage device.

PCIe NVMe to the rescue

So what is PCIe NVMe and why should it matter to you? What their synonyms stand for is inconsequential, but what this technology does in the background for your website is incredible.

By now, most folks know that any type of SSD outperforms a hard disk drive (HDD). A PCIe NVMe SSD outperforms SATA SSDs by a ratio of six to one. You thought SATA SSD was fast?! PCIe NVMe SSD screams, or as we like to say, it’s insanely fast. So I ask you again, “WHY SETTLE FOR LESS?” Your website’s performance is what sets you apart from your competition.

State-of-the-art servers are one of the many ways that Hostirian helps you on the OTHER side.

We heavily invest in both technology and in our staff so that our clients enjoy the best possible hosting experience available on the Web. I’m sure you’ve heard the term, positive in – positive out.

The culture we promote and commit ourselves to is complete customer satisfaction. If that means offering the fastest freak’n servers on the Internet to our clients, that’s where we’re going. If that means scheduling after-hours training so new services are smoothly implemented and issues are resolved quickly, that’s Hostirian. We are here to help YOU.