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Is Cloud Computing Safe?

Cloud computing is a revolution in the world of Internet technology. It has made a variety of new things possible and much more efficient, such as saving time, energy, and costs!

However, there are positives and negatives to this revolutionary technology. Although the cloud has opened up all of these “never-before-seen” opportunities, there are several concerns by clients – especially when it comes to the issue of safety. Since the mechanisms of the cloud are controlled by people in unknown locations, there is genuine fear about the safety and security of personal data.

What are the safety concerns?

There are two major concerns when it comes to cloud safety. The first is the thought of hackers having access to your information by illegal or unauthorized persons. This can lead to a compromise of classified or private information. Hackers can actually capitalize from your data or use it to cripple your business. The second concern is the malfunction of the infrastructure by the cloud storage service provider. There are a few companies out there that have collapsed and lost vital client data forever because of this. While there is a very small chance of this happening, many are still wary about the potential it has to collapse a business.  

There is no question that these concerns are real. However, the answer to safety lies with the cloud service provider. Before you register a free account or hire the services of a cloud storage company, read about their terms and conditions. In fact, ask about these safety concerns. 

You will be amazed at some of the safety policies out there. Just in case data was compromised or lost, the company must have a cause of action that is supposed to remedy your problem. Many companies will state that their safety policies are top-notch and that there is no fear whatsoever of such happenings. 

How do I protect myself?

Obviously, it is not enough to just hear the words; you need to be protected in writing. So yes, the fears pertaining to safety are very real – make sure you are covered in the contract or agreement you sign just before you get access to their services. 

You want to work with a cloud service provider that stores a backup copy of all your data. In addition, you need to know what procedures to follow in case something bad were to happen and your data was compromised. With this assurance and knowledge, it is much better to operate in a cloud. It is always wise to work with companies that have been seen to perform better in this area, though. Not every cloud storage service is worth considering. With that being said, we’ll make the decision easy on you and refer you to our services! Our services and staff are the BEST!

In life, there are no guarantees and in this regard, you need to be prepared with an assurance from the cloud service provider. Also, be very keen and conduct thorough research and know what the law in your area says about cloud safety. Don’t stop there! The country where the dedicated private servers are stored will have certain laws governing the operations; seek to find out whether you can find proper reprieve if anything goes wrong in a different location. 

Is cloud computing safe?

To answer the question: yes, cloud computing is absolutely safe. While there might be some flaws and drawbacks, the benefits of cloud computing outweigh the bad. If you’re nervous about something going wrong, be proactive and have a plan. Cases of hacking and loss of databases in the cloud are very rare, but they can happen. So, if it does, be prepared! You most likely won’t need to worry about any of that happening, especially if we are your cloud provider!

What is a VPN? How Does it Help Me?

A VPN, or a Virtual Private Network, is exactly how it sounds! In its essence, a VPN helps you create a secure and private connection between your computer or device and another network over the Internet. It uses encryption and other technologies to help you ensure that your Internet activity is safe from hackers and cybercriminals who may be lurking around when you’re using public wifi. Using a VPN to connect to the Internet allows you to surf websites privately and securely, as well as have access to restricted websites and overcome censorship blocks. In very simple terms, a VPN connects your PC, smartphone, or tablet to another server on the Internet and allows you to browse using that computer’s Internet connection.

Think about your home computer and its connection to the Internet. In most cases, there is a direct connection between your home computer and the Internet. Because of this, it’s very easy for cybercriminals to find you and attack your personal data. This is where the VPN comes in. A VPN connects your computer to a server located anywhere else in the world before making that connection to the Internet. Because there is no direct line between your computer and the Internet, cybercriminals don’t have a place to locate you and cannot attack your personal data. 

How does it help me?

No matter your purpose, having a VPN can be more than worthwhile. There are a variety of different things that you can achieve with them. 

You can use a VPN to: 

  1. Bypass geographic restrictions on websites or streaming audio/video
  2. Watch streaming media like Netflix and Hulu 
  3. Protect yourself from snooping on untrustworthy WIFI spots 
  4. Gain some anonymity online by hiding your location
  5. Protect yourself by torrenting 

Many people nowadays use a VPN for torrenting or bypassing geographic restrictions to watch content in a different country. VPNs are still a great way to protect yourself when using public wifi, but that’s not its only use anymore! While the examples above are all very relevant, VPNs capable of so much more. VPNs can allow you to access a business network while traveling, access your home network while traveling, hide your browsing activity from your local network and ISP, access geo-blocked websites, bypass Internet censorship, and download files.

When you connect to a VPN, you have a large choice of servers to connect to and each of those servers are located in different cities and countries. Once you’re connected, your computer will assume that you are connected to whichever city or country you have chosen the server from. For example, if there is Netflix series only available in Canada, you can connect to a server in Canada and watch the series without having to leave your house.

How do you get a VPN?

Depending on your needs, you can either use a VPN from your workplace, create one yourself using a service, have one created for you (we can do that for you) or even host one out of your house. If you want a way to create a VPN quickly and easily, there are a ton of websites out there that allow you to make one on your own. Websites like ExpressVPN, StrongVPN, and Tunnelbear are some of the most popular places that you can create a VPN. If you would rather have a physical piece of equipment that you can connect to your computer, just give us a call! We would be happy to create one for you.

The Cloud Vs. Traditional Data Centers, What’s the Difference?

There are so many options nowadays: food options, transportation options, education/work options, and much more! On a daily basis, we are bombarded with ads and media pulling us every which way. It makes the decision-making process a million times more difficult, leaving us to wonder if we are making the best decision. Technology is no exception.

Whether you are running a business or using it for personal purposes, you may be wondering where you should store your data. Well, you have a few options to choose from: the cloud, a data center, or a hybrid solution. I know, I know! All of these options are enough to drive someone crazy. But, don’t worry. Once you understand the differences, you will have a better understanding of what will work the best for your business and needs. 

Let’s first compare the cloud and a data center. The main difference between a cloud and a data center is that a data center refers to on-premise hardware and infrastructure while the cloud refers to off-premise computing. The cloud stores your data in the public cloud while a data center stores your data on hardware. A hybrid solution is a hybrid of the cloud and a data center. It’s a situation where your data is stored on both platforms, for different reasons. You may still be confused about these options, so let’s check out their benefits. 

Benefits of a data center 

Owning an in-house data center or having hardware in a provider’s data center is often a good solution, but it depends on your needs. Maintaining an in-house data center can get pretty expensive, as well as time-consuming if you don’t know what you’re doing. Data centers are true powerhouses of the modern technical world! They are incredibly secure, efficient, and reliable. They can also be a very cost-effective option. If you have hardware in a local provider’s data center, you don’t have to worry about a thing! Most, if not all, data centers have staff in the buildings 24 hours a day, 7 days a week, and 365 days a year if you were to call or walk-in with a question. You also have access to your hardware and the opportunity to build relationships with that local company. To operate correctly, businesses require high levels of performance, security, capacity, storage, and much more. It’s a great route to go if you like the idea of having physical hardware!

Benefits of the cloud 

Many businesses have turned to the cloud (not all, but many)! According to a recent study from International Data Group, nearly 69% of businesses are using cloud technology and 18% say they plan to implement cloud computing solutions at some point. It is very much a growing trend among businesses to ditch the hardware and jump on the cloud. Large companies with limited budgets and startup businesses with a lack of resources may find that the cloud is a good option because it provides immediate capacity without the need for an upfront investment. Other organizations find that the cloud is awesome for disaster recovery purposes. Another benefit of the cloud is its ability to scale or add and reduce capacity as needed. Most cloud computing services run on a pay-as-you-go system, saving you money in time and costs. The cloud also allows for businesses to have mobility and access to corporate data on-the-go and reliable security! There are many benefits of the cloud that will benefit your business in many ways. 

If you are unsure about what you need, compare and contrast the two based on the needs of your organization. Overall, your flexibility, workload, and security needs will dictate whether a data center or the cloud is the best fit for your organization.

Why you Need to be Using Tik Tok for your Business

person using tik tok

If you aren’t a teenager right now, you may not know how huge the video-sharing social media platform, Tik Tok, has gotten over the past two years. Not only that, but it has grown exponentially during the pandemic and has been extremely influential in a multitude of ways. There are plenty of opportunities to utilize the app as a means of driving business big and small, no matter what industry you’re in. Here are four reasons to make that account and just go for it!

1. Tik Tok is a massive platform that continues to grow daily

In November of 2020, Tik Tok had 4 million downloads and was the second most downloaded app in the U.S. Today in the U.S. alone, there are over 80 million active users, 90% of which access the app multiple times a day. With numbers like these, there is no way that only teenagers use Tik Tok.  In fact, only about 60% of users are between the ages of 16-24. Even if your target audience doesn’t fall within that 60%, think about the other 40% of 25-44-year-olds that use the app just as frequently! There is a good chance that your business is overlooking the additional sales that Tik Tok could bring in.

Tik Tok is not only in the U.S.; it’s worldwide! The app is available in 154 countries, as well as 75 different languages. If you’re looking to reach an international audience Tik Tok might be the best way to do that.

2. Tik Tok has paid advertising opportunities

Tik Tok ads can be used to send users to your website, the app store, or even to promote branded AR lenses, filters, and stickers that others can use for their own content. The price range depends on what your business specifically wants, but ads can start off at as little as $50 a day. Another benefit of their advertising is that you have little to no commitment to continue running ads. So, if you find that it’s not working for your business, you can stop at any time. 

Have little to no budget for advertising on social media? That’s not an issue! Your business can always create organic content on Tik Tok to be shared with users. Organic reach actually may be more successful than promoting ads, if you can build a big enough following.

3. Your business has the opportunity to build its brand image and awareness

Creating organic content that gives users a behind-the-scenes look at your business has the potential to do extremely well on Tik Tok. If users see this content and like it, they are more inclined to purchase from your business because they enjoy knowing more about your brand and having that personal connection.

This is a great way to build your brand image and awareness! Unlike any other platforms, Tik Tok users actually prefer unpolished content. This could be something as simple as showing users around the workplace or the packaging and shipping of your product.  What’s the story behind your business? Why should Tik Tok users be interested in purchasing from you? If your business comes across as being genuine & has a backstory/behind the scenes look at what you do, chances are users will be interested in what you have to offer.

4. You might already have Tik Tok content at your disposal

Knowing now that there are a ton of different ways to create content for your business, you might be surprised to know that you might already have some on your hands! If you want to promote something like a podcast or a YouTube channel, you could easily take short clips from the existing content and move them to Tik Tok. This gives more people the opportunity to be exposed to what your business does in bite-sized pieces. In turn, this will help to bring more Tik Tok users over to your full-length podcast, YouTube channel, or whatever your business entails. In creating those short Tik Tok clips, you are giving users a glimpse into what your business does and getting new customers and or listeners! 

Given all of this information, and because Tik Tok is in its infancy, now is the perfect time to create an account for your business. The earlier that you create an account, the more established that your business will be on the platform as time passes. Also, Tik Tok has not been oversaturated with ads and branded content yet, like other social media platforms. So, the sooner you create an account, the better! What are you waiting for?