fbpx

What are listings and why do they matter?

Listings are an online summary of essential information for your business that serve as a powerful tool to help customers find you online and in real life. Here’s what you need to know:

NAP+W

No, we didn’t fall asleep on the keyboard. NAP+W is the acronym that explains all the information that should be included in business listings.

Name
Address
Phone number
+
Website

These four pieces of information are the business listings starter-pack. They provide the basic information potential customers need to have in order to research, contact and locate your business.

Want to score some major bonus points? Include information like hours of operation in business listings—it’s what consumers are most interested in!

Will my listings work?

The effectiveness of a business listing depends on the information’s presence and accuracy. Listings are available through a variety of sources, including search engines, online directories and maps, or social sites. When it comes to listings presence, more is definitely better. Availability on as many sources as possible will create multiple avenues for consumers to find your business. But (and this is a big but), presence only pays off if the listings are accurate. Listings are accurate if the information is correct and consistent across all potential sources. Seems easy enough, right?

Why are listings important?

Listings with good presence and accuracy will undoubtedly pay off for your business. Here’s how:

No more hide and seek

Just as the brightly lit bat signal guides everyone’s favorite caped crusader (that’s right Superman, we said it!), accurate and readily available listings will help guide consumers right to your business’s door steps.

They even have similar shapes. Coincidence? We think not…

If a business’s listing is incorrect or missing, the majority of consumers will feel less confident about the brand, likely leading them to choose a competitor’s product or service. The availability of accurate listings ensures customers are actually able to find brick and mortar locations while they’re open for business. This means money in the business owner’s pocket and, just as importantly, it means the business can be reviewed.

“In my humble opinion…”

An ample review pipeline is an essential tool for developing a business’ online reputation and fostering brand loyalty. Reviews allow customers to communicate their experience with a business to potential buyers, but if consumers can’t find a business listed online, their opinion of it won’t be well-informed. Accurate listings create the opportunity for transparency between businesses and consumers in the form of reviews, and the availability of this information will help increase a business’s visibility.

All aboard the search engine

Consistent, accurate listings and the generation of reviews will directly benefit a business’s visibility by boosting its ranking in local search engine results. Search engine optimization is a complex tool, so why not take advantage of it by simply ensuring your business is listed accurately! Increased visibility means more customers, and what business owner doesn’t want that?

Now what?

This listings low-down provides a basic definition and describes the benefits of business listings. Create listings on sites worth lots of points to improve your listings score. We’ve ranked them by importance using a lot of key factors—how many sites reference them, traffic, demographics and more.

YunoHost: Everything you need to host your own apps

YunoHost is an all-in-one OS based on Debian. It is primarily designed for making self-hosting accessible to everyone. With YunoHost, it is easy to host your own mail server, web server, LDAP server, DNS server, backup server, CMS platform such as wordpress, or anything and everything easily with few mouse clicks

FEATURES:

  • Based on Debian
  • Administer your server with a friendly web pag
  • Easily install applications on your server
  • Manage users (Based on LDAP)
  • Manage Domains
  • Create and restore backups
  • Connect to all apps simultaneously through the user portal
  • Includes a full email stack (Postfix, Dovecot, Rspamd, DKIM)
  • Instant messaging server (XMPP)
  • SSL certificate management system (intergrated with Let's Encrypt
  • Security systems (fail2ban, yunohost-firewall)

I instantly fell in love with YUNOHOST. It was so simple to get setup and running for kick ass apps like Rocketchat I can save a ton of money hosting my own apps instead of paying per user with single use application provider.

Whats with the Name?

YunoHost was created in February 2012 after something like this:

"Shit, I'm too lazy to reconfigure my mail server... Beudbeud, how were you able to get your little server running with LDAP?"

Kload, February 2012

YunoHost All that was needed was an administration interface for Beudbeud’s server to make something usable, so Kload decided to develop one.  Finally, after automating several configurations and packaging in some web apps, YunoHost V1 was finished.

Noting the growing enthusiasm around yunoHost and around self-hosting in general, the original developers along with new contributors decided to start work on version 2, more extensible, more powerful, more easy-to-use, and one that makes a nice cup of fair-trade coffee for the elves of Lapland.

 

SECURITY:

The utmost effort is made to keep YunoHost secure, and the communications encrypted, you can read more about this subject on the related page: https://yunohost.org/security

Form and Function

You get all the great tools from the original my.hostirian.com control panel with all the easy to configure and manage control from YUNOHost, coupled with state of the art NVMe virtual servers it is a fantastic solution. 

Key Considerations for Outsourcing Technical Support

Companies of all sizes outsource aspects of their business to save time and money. The benefits seem obvious: from marketing and human resources to tech services, outsourcing is one way to streamline business processes effectively. And outsourcing is on the rise, with technical support being one of the areas experiencing the most growth. In fact, the technical support outsourcing market is expected to grow 6 percent by the year 2020. This includes both call center and helpdesk support. But how can you know whether your company stands to benefit from outsourcing technical support processes? First, it is helpful to understand just what it entails.

According to Udemy, outsourcing is the practice of delegating work to another person or organization, usually a third party that isn’t associated with your business. It requires you to entrust a portion of your business processes to an external resource. The same Udemy article points out that most organizations adopt outsourcing for the following reasons:

  • Unavailability of in-house expertise
  • Cutting costs in the short or long term
  • Better management of in-house workflow

To put it simply, many companies stand to benefit from outsourcing technical support because staffing an in-house team requires more capital investment and infrastructure, along with increased human resources costs. The following is a more in-depth look at why companies like yours should consider transitioning to an outsourced technical support model.

  • It’s cost effective. When companies outsource, they eliminate the costs associated with hiring employees. This can include training resources, health insurance, management oversight and more. It can also free up capital funds. Because you are outsourcing processes that aren’t essential to your business, you can better allocate resources on items that are more central. And you’ll have less overhead.
  • Better customer service is available. Outsourcing your technical support team means that services are available around the clock, at a fraction of the cost of hiring full-time employees. In addition, you will have access to services and solutions you may not have considered before. Your support team will be able to monitor your systems 24/7, identifying problems and addressing them before they affect other areas of your business.
  • It improves business focus. When you outsource technical support, your employees can focus on their core responsibilities rather than trying to cover multiple areas at once. Outsourcing vendors are trained in IT specifically, so they are better equipped to deal with challenges as they arise. Trying to keep up with the tech aspects of your business can be expensive and time consuming, and mistakes are common. Specialized outsourcing partners reduce your risk of making the wrong decision. You’ll increase staff productivity and enable your company to become more flexible, agile and dynamic.
  • You can increase the talent pool. When you choose to outsource technical support, you have the ability to access skilled tech professionals and the collective experience of a dedicated IT team. You can be sure they have the right training and certifications to do the job. This gives you a competitive advantage as well. While you may not know what to look for when hiring for technical positions, outsourcing vendors do. You can also access the right talent without worrying about geographic location.

If you decide to outsource your technical support, it is important to hire the right team and develop a good working relationship with them. The following are some aspects to keep in mind as you begin the process of hiring an outsourcing vendor. To complete the process effectively:

  • Be able to communicate the goals and objectives of your project.
  • Have a strategic plan for your relationship with the outsourcing partner.
  • Consider asking for references and do your research to determine reputation.
  • Outline all expectations involved, including finances.
  • Ensure that lines of communication are open.
  • Get buy-in from stakeholders and other decision-makers.

Follow this LINK to learn more about the Helpdesk services that Hostirian has to offer your business.

 

Article by: Gloetouch

Get your free GOOD ECOMMERCE BOOK