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Create a Winning Website With These 5 Tips

Woman working on her website on a laptop

Websites should offer a service, not just lip service. By that we mean, your web provider should walk the walk, not just talk the talk! Thankfully, we here at Hostirian pride ourselves with top of the line service, so with us, you will never have to worry about lip service. To have a winning website, you need to make sure that your website actually offers something to a visitor. Here are five pointers that will help turn a passerby into someone who will stay to learn more. By offering these options to your visitors, you can turn a “potential” client into an “actual” client.

1. Get Their Email Addresses

A good way to get a lurker to introduce himself is to offer a resource that cannot be accessed without an email address. This could be a newsletter, a free online coaching video, a subscription, or anything else, as long as it stands behind a wall where contact information is key. Once that is given, use it to slowly introduce subscribers to your work. 

2. Give the Visitors Scheduling Options

People like to have options to schedule, reschedule, and cancel appointments at their convenience. One way to provide convenience is an online calendar that clients can use for scheduling without your involvement. A tool that we like to use here at Hostirian is called Start Booking. We even wrote an article that details how to use this powerful tool!

3. Show Off 

Now is not the time to be bashful. When someone checks out your website, illustrate that your knowledge is beyond stellar and absolutely vital to a successful life. Do this by offering a small e-book, providing a “tips and tricks” newsletter or perhaps recording a video interview so that visitors can get an idea of who you are. Do whatever you can to display who you are and the mission of your business. After all, first impressions are important!

4. Help Visitors Spend Money

While it takes far more effort on your part, make a shopping cart available on your website. This will allow visitors to hire you immediately. Once they learn more about you, they won’t be able to stay away. This also shows web visitors that your business is credible and can be taken seriously. Make sure that you have gone through all of the necessary security precautions when adding online shopping to your website. You will be showing that your business is trustworthy and those loyal followers will keep on coming back.

5. Respond to Best Questions from your Ideal Client

This would essentially be the Frequently Asked Questions area of your website. Presumably, a lot of potential clients will have the same sorts of problems, so why not have a section that lists popular questions and answers? This lets visitors to the website know that other people have had their problems, and that you know how to address those particular issues.

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