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What is Google Analytics and Why do I need it?

Do you know how many visitors your website receives per month?… Don’t know? Well, we know an incredibly useful tool that can help out with that… and it’s called Google Analytics! To our surprise, some businesses, website bloggers, and hobbyists are still not using this powerful tool to track their visitors and analyze their website. The thought of this is absolutely bananas because we cannot imagine not using such a helpful tool! If you don’t yet know about the wonders of Google Analytics, then keep reading because this post is for you. 

Google Analytics is one of the most powerful tools that a business or person could utilize for their website. It tracks a variety of statistics that are necessary to know for website growth. In this article, we will break down what it is, why you need it, and it’s benefits.

What is it? 

Google Analytics is a free and simple way to track and analyze visitors on your website. This success-driven tool provides many valuable insights that will help guide you in making better business moves. Google Analytics will show you how your website is performing, how much traffic your website is getting, where the traffic is coming from, what visitors are doing, monitor social media activities, track mobile app traffic, identify trends and integrate other data sources to help you make better business decisions and it also includes ways that you can change your site to meet your goals. It’s an extremely helpful tool that has been known to turn those visitors into paying customers. 

Why do you need it? 

Regardless of whether you have a personal or business-oriented website, you need to use Google Analytics if you want to track and grow your visitors. If you’re selling products, you will want to use Google Analytics to understand your customers and better deliver your products. This tool allows you to understand your customer’s behavior and interests, what they are looking for, and whether your business is delivering what’s expected. 

You need Google Analytics for your business so you can pinpoint where your visitors are from. Knowing your customer’s geographic location will help you immensely in determining what type of marketing strategies you need to invest in. This might seem odd to gather this type of information, but it’s important because it will solve the worries they have in their area. You’ll also be able to tell whether or not there is any kind of interest in your products or services. If you have a business website, think about the products you sell and how knowing the geographic location of your visitors might help pinpoint your marketing techniques.

For example, if you own a swimsuit/ summer wear shop, you would most likely not be marketing to people primarily in colder climates, as they would most likely not spend as much money as those in warmer climates. You would probably market to people in warmer areas. Using Google Analytics would help you understand where your visitors are located, therefore helping you market to those people and sell more. Just by knowing this information, you will be saving ad spend by marketing to the right audience. 

Your customer’s location also refers to the device that they are using to view your website. This can make a huge difference because businesses need to know how to market the information, based on the device. If most of your audience is using a mobile device then it might be worth it to invest in a mobile ad or app to help draw in more leads. 

Overall, Google Analytics will help you figure out what’s working and what’s not working. It will help you understand the kind of content that you should create and what your visitors want to see. 

What are the benefits?

Besides the fact that it’s totally awesome, there are many benefits to using Google Analytics. First, we should note that Google Analytics is completely free of charge! This really is just the cherry on top of a fantastic tool. Google Analytics even offers many more functionalities in comparison to other powerful tools. You’ll also be able to pinpoint how your visitors located your website, such as what keywords your customers used to find you. You’ll be able to identify which pages and links that your visitors clicked the most and the number of new visitors that your SEO campaign brought you. Lastly, Google Analytics will give you the chance to tweak your website to your liking. With the information that you gather from the report, you’ll be able to make the necessary changes and create new strategies to grow your customer base. It can also be easily integrated into other tools and platforms. 

How can I get started? 

If you want to take advantage of Google Analytics, then you need a Google account. Go to the Google Analytics’ website, and click on Sign In or Create an Account, located on the upper left-hand corner. If you already have an account or just created one, click on Access Google Analytics. All you need to do is fill in the required information, account name, website name, URL, industry, time zone, and data sharing settings. Then, click on Get Tracking ID to finish setting up your account. 

Using Google Analytics would also be a good way to earn Google’s trust! There you have it! What are you waiting for? Get to it!!

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