How to Promote Your Small Business on Facebook

A woman is on her laptop, editing her Facebook page

Every business, whether big or small, should be on social media. This means that your business or brand should be using the platforms such as Twitter, Instagram, TikTok, Snapchat and especially Facebook.

Facebook is one of the most well-known and successful marketing tools in our world today. With more than 2.7 billion monthly active users, Facebook is the most popular social media platform in the world. That means it is imperative that your business is actively using it to grow and expand. But, not knowing how to use it effectively can hurt your chances of growing your online presence. Facebook is especially useful for small businesses who want to engage their customers and attract new people.

Facebook offers an abundance of opportunity for small businesses, such as a variety of advertising options (Ad Manager), Facebook groups, Messenger, Page Insights, Business Manager, Hashtags, Custom Audiences, and much more.

Utilizing these tools will positively impact your business in more ways than one. If you want to start promoting your small business on Facebook, you need to consider doing these things. 

1. Start a Business Page 

In order to be taken seriously as a business and create a space where others can easily find you, you need to create a business page. Your business needs a space of its own, beyond your own personal Facebook page. A personal business page gives users the opportunity to like your page, view your content, and engage with you. When you create your page, make sure that you come up with a memorable username, add photos to your profile and cover picture, include tons of information about your business, invite friends and users to like your page, and make it your own! There is no right or wrong way to create a business page, but there are tons of strategies to draw in more people. Once you have ironed out all the details, you can start posting valuable content. The most important thing you can do is to accurately list all of your business information on your page, such as: your business name, phone number, address, email, and business hours. It’s important that your business information is easily visible so that users can notice it right away.

2. Post OFTEN 

It is not enough to have only a Facebook business page. If you want to promote your business on Facebook, you need to create content and post it regularly. We recommend that you post at least once per day. Remember, the more you post, the more people see your content and recognize your brand. Posting regularly is also great for engagement, relatability, transparency and brand credibility. Your content shows so much about your brand, mission and intention to grow. If you are unsure what your audience wants to see, you can always create a poll or look at your page analytics to help you decide what you need to change. You could also check out this article on our website that discusses social media and the content you should post.

3. Create Facebook Ads

If you are struggling to reach and engage users organically, then try using Facebook ads. Facebook ads are an effective, yet subtle tool that allow you to reach more people without bogging them down with an obvious ad. Facebook ads look almost identical to regular posts, except they are incredibly targeted and reach more people. With Facebook ads, you can target audiences by demographic or by those who like your page. Facebook collects data on users and creates audiences for businesses like yours. Facebook ads also includes a pretty cool analytics tool, which gives you a birds-eye view of everything on your site and tracks all details of views, interaction and engagement with your content. It might be worth it to create an ad and see what happens. 

4. Use all of the AWESOME Facebook features 

As amazing as it is to stay is the comfort zone, stepping outside of your normal routine will benefit you in many ways. Facebook has so many in-depth features that are perfect for your business to utilize! Have you ever tried using Facebook Live, video, or stories? All three features are a great way to get in front of your audience and promote your business. Remember, putting out content is the most important thing that you can do for your business. Putting yourself in front of your audience and engaging with them will prove to be so beneficial. Facebook Live allows its users to go live on air. It even sends your followers a notification that you are going live and allows users to watch later if they missed it. Facebook stories allow you to post content that will appear on a user’s feed for only 24 hours. Facebook videos are in high demand, as nearly 85% of businesses use videos as a marketing tool. Don’t forget to use these features! They could be just the tools you needed to increase your following.

5. Create a Plan 

Success doesn’t just happen overnight. Well… It might happen overnight for some people. But generally, success requires a plan and some kind of execution. You need to create a strategy to grow your brand. Whether you prefer to create your strategies on a piece of college ruled paper or on a content calendar, it needs to be something that you will remember to use. Your plan should include what you are going to post, when and how often you will post, what features you will use, and how you are going to grow your audience. Creating a plan might seem intimidating at first, but you will thank yourself later! Once you have created a plan, you will no longer have to worry about creating content last minute or remembering when you last posted. Having a nice, organized place where all of your information is stored will help you track content and move your business in the right direction. 

There are so many ways that you can promote your business on Facebook. But, when you create a plan, you are automatically putting your business in the perfect position to be noticed and grow. As long as you start a Facebook page, create content and post often, use Facebook ads and utilize all of Facebook’s awesome features, you will be on your way to promoting your business like a seasoned veteran. Make sure that when you are creating and posting content, that you are being true and staying consistent with your company’s brand. Do not try to fit the mold of another brand. Stay authentic and true to your company’s culture and the audience will follow.