Facebook for Advertising
Facebook is a social media platform that we are all familiar with. Whether you use it to catch up with grandma, or friends from high school, most of us have used it to stay in contact with someone. When using Facebook, you also have probably seen ads appear in your newsfeed. Ads on Facebook can be very successful, depending on the campaign. On the other hand, Facebook advertising might be a waste of time and money for your business. In this article, I will discuss some of the pros and cons of advertising on Facebook, so you can decide for yourself!
Pros of advertising on Facebook
Facebook is the biggest social media platform out there right now, with about 1.5 billion global users. The age range on Facebook varies greatly because so many people use it to keep in touch with family and friends. Meaning, it’s highly likely that your target uses Facebook! In fact, according to the Pew Research Center, 70% of users access the site daily.
Anyone with a Facebook account is most likely familiar with Facebook ads. They appear in your feed as if they were an organic post from one of your friends, but are actually ads specifically targeted towards you. Because Facebook makes it so easy to segment your target audience, users are usually highly receptive to what is being sold to them. This makes these kinds of ads great for both big and small businesses that are unsure how to reach their target.
When creating an ad on Facebook, you can choose who your target audience is based on who they are, where they live, and what their interests are. The good news is that you just need to plug in the information about who you want to target, and Facebook’s algorithm does the rest!
The CPC on Facebook, aka cost per click, is substantially lower than on other platforms, which makes it enticing for businesses. Although prices vary for each campaign, Facebook is a very cost-effective option that makes it easy to adjust and change the things that are not working, without taking too much of a loss.
Cons of advertising on Facebook
Although Facebook is a great option for some, here are a few reasons why you might want to reconsider and advertise elsewhere.
One of the biggest cons about using Facebook to advertise is that the process is not very user-friendly, and can be confusing for first-time users. It would be very helpful to have someone who is already familiar with Facebook advertising to help with the process of creating ads, but unfortunately, that is not an option for everyone.
Facebook offers a wide variety of templates to use in creating your ads, but admittedly having some additional experience helps a lot. Creating ads that are of quality work, and are eyecatching is another hurdle to get over in order to be successful, and drive clicks. If you do not have a creative on your team, it may be hard to produce something that draws viewers into what you are selling.
The cheap CPC rates aside, return on investment, or ROI, is what really shows you if your campaign is successful. The bad news is that you can’t really determine what your ROI is until you have already run a few ads to test things out. In other words, you will need to spend money first before seeing the success and longevity of the campaign.
Although this article is merely scratching the surface of the pros and cons that Facebook advertising has to offer, digital advertising, in general, is one of the most effective ways to reach your audience right now. Not every business is the same, and neither is the target, so maybe Facebook is not the right fit for you. Or, maybe Facebook is the perfect option for your business!