Reputation Management
The state of your online reputation can make or break you in the modern digital climate. Every instance your business is mentioned online affects whether customers will find, choose, and trust you.
Everything your local business needs to
Be found first where your customers are looking
Did you know 97% of people use online search to find local businesses? If customers can’t find a local business, they can’t choose them.
Make sure that customers can find the right information about your local business online. Correct and consistent listings across directories, review sites, and social networks are crucial for maintaining a positive online reputation.
Reviews help your business shine
There was a time when “word-of-mouth” reigned supreme. Now, 91% of people trust reviews—positive and negative—as much as personal recommendations. Letting a negative review fester can have detrimental effects on a business’s reputation, and drive customers to the competition.
Ask for reviews to get yourself more customers
Abundant and recent reviews help customers make buying decisions every day. The best way to get your clients more reviews? Ask for them! 70% of a customer base will leave a review if asked. Allow happy customers to do the talking—help increase trust and boost sales!
What is Reputation Management?
Online reputation management is the act of monitoring, influencing, growing, and managing what’s being said about a business online. Maintaining a positive online reputation is more essential and challenging than ever. This is due to the ever-increasing volume and wide variety of channels where consumers search for information.
Consumers have tipped the balance of power. With more information than ever available at their fingertips, they can find out anything about a business—and fast! This shift to consumer-generated content and the transparency expected by businesses makes it essential to monitor and actively manage their online reputation.
Reputation management is at the heart of a greater digital marketing strategy. Complementary pieces of reputation management include review management, business listings, digital advertising, social media management, and SEO.
People (at least 88% of them) read reviews before they make a purchase decision. It’s now the first step in the modern customer journey, and without a positive online reputation, people just won’t trust a local business enough to buy from them. However, it takes time to build a positive reputation, which is why taking a proactive approach to reputation management using reputation management software is essential.
While it can take years to cultivate a healthy online reputation, it may only take hours or minutes to undo all that work. Did you know that only 13% of consumers would consider purchasing from a business with a 1 or 2-star rating? When negative reviews or comments happen online, it’s essential to be on top of them using online reputation management software.
Complementary Products for Reputation Management
Social Marketing
Generate leads, schedule ready-to-publish content, and collaborate with your clients all from one place. Social Marketing makes managing social media simple.
Customer Voice
With Customer Voice, you have the power to gather customer experiences to boost online star power and drive more business. Win the trust of new customers, collect their valuable feedback and show up where they are looking.
Try Reputation Management for FREE!
We offer two editions of our local listings management tool: Reputation Management Express and Pro. Reputation Management helps cut through the clutter associated with managing online reputations. Give yourself control over the most important aspects of your business’ reputation, including reviews, listings, and social media.
Reputation Management Software Features
| Features | EXPRESS | PRO |
|---|---|---|
| Manage reviews | Facebook, Google, My Listing | |
| Respond to Google and Facebook reviews in-line | ||
| Review Display Widget | ||
| Sentiment Analysis | ||
| Review Statistics | ||
| Monitor Listings | Facebook, Google | |
| Citations | - | |
| Listings Statistics | - | |
| Competition | - | |
| Mentions | - | |
| Social Monitoring | - | |
| Daily Digest Emails & Executive Report |