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What are listings and why do they matter?

Listings are an online summary of essential information for your business that serve as a powerful tool to help customers find you online and in real life. Here’s what you need to know:

NAP+W

No, we didn’t fall asleep on the keyboard. NAP+W is the acronym that explains all the information that should be included in business listings.

Name
Address
Phone number
+
Website

These four pieces of information are the business listings starter-pack. They provide the basic information potential customers need to have in order to research, contact and locate your business.

Want to score some major bonus points? Include information like hours of operation in business listings—it’s what consumers are most interested in!

Will my listings work?

The effectiveness of a business listing depends on the information’s presence and accuracy. Listings are available through a variety of sources, including search engines, online directories and maps, or social sites. When it comes to listings presence, more is definitely better. Availability on as many sources as possible will create multiple avenues for consumers to find your business. But (and this is a big but), presence only pays off if the listings are accurate. Listings are accurate if the information is correct and consistent across all potential sources. Seems easy enough, right?

Why are listings important?

Listings with good presence and accuracy will undoubtedly pay off for your business. Here’s how:

No more hide and seek

Just as the brightly lit bat signal guides everyone’s favorite caped crusader (that’s right Superman, we said it!), accurate and readily available listings will help guide consumers right to your business’s door steps.

They even have similar shapes. Coincidence? We think not…

If a business’s listing is incorrect or missing, the majority of consumers will feel less confident about the brand, likely leading them to choose a competitor’s product or service. The availability of accurate listings ensures customers are actually able to find brick and mortar locations while they’re open for business. This means money in the business owner’s pocket and, just as importantly, it means the business can be reviewed.

“In my humble opinion…”

An ample review pipeline is an essential tool for developing a business’ online reputation and fostering brand loyalty. Reviews allow customers to communicate their experience with a business to potential buyers, but if consumers can’t find a business listed online, their opinion of it won’t be well-informed. Accurate listings create the opportunity for transparency between businesses and consumers in the form of reviews, and the availability of this information will help increase a business’s visibility.

All aboard the search engine

Consistent, accurate listings and the generation of reviews will directly benefit a business’s visibility by boosting its ranking in local search engine results. Search engine optimization is a complex tool, so why not take advantage of it by simply ensuring your business is listed accurately! Increased visibility means more customers, and what business owner doesn’t want that?

Now what?

This listings low-down provides a basic definition and describes the benefits of business listings. Create listings on sites worth lots of points to improve your listings score. We’ve ranked them by importance using a lot of key factors—how many sites reference them, traffic, demographics and more.

Hostirian Maintenance Notification #20200308-001

Scope

We are performing routine Network maintenance.

When

Start: Sunday, 03/08/2020, 10:00 PM central
End: Sunday, 03/08/2020 11:00 PM central

Impact

We will be completing routine maintenance on the network equipment that supports your service. You will experience up to 10 minutes of network connectivity loss.

Reason

Hostirian performs routine maintenance to ensure your services are more resilient and reliable.

How to order additional IPs for Cloud Server

Clients may order additional IP addresses for their existing VPS through the MyHostirian client portal.

Select Servers from the top menu and then View Available Addons

From there select 1 or 4 Add-on IPs and the server they should be added to

Please note that this will only assign the IPs to your account. It will not configure them on your VPS server.

Hostirian Maintenance Completed #20191226-001

Tonights maintenance has been completed.

Scope

We are performing routine maintenance on our network.

When

Start: Thursday, 12/26/2019, 10:00 PM central
End: Friday, 12/27/2019 4:00 AM central

Impact

Some clients may experience a one time network disruption for up to 5 minutes.

Reason

Hostirian performs routine maintenance to ensure your services are more resilient and reliable.

For real-time maintenance updates follow us on Twitter
https://twitter.com/hostirianupdate

Hostirian Maintenance Notification #20191226-001

Scope

We are performing routine Network maintenance.

When

Start: Thursday, 12/26/2019, 10:00 PM central
End: Friday, 12/27/2019 4:00 AM central

Impact

We do not expect any interruptions in service. Although unlikely, there is a possibility for degraded network performance that could last up to 15 minutes.

Reason

Hostirian performs routine maintenance to ensure your services are more resilient and reliable.

Hostirian Emergency Maintenance Notification #20191127-001

Scope

We are replacing a faulty Automatic Transfer Switch (ATS).

When

Start: Wednesday, 11/27/2019, 12:00 PM (noon) central
End: Wednesday, 11/27/2019 12:15 PM central

Impact

Some clients may experience a brief network outage of up to 5 minutes

Reason

In an effort to prevent further unscheduled outages the ATS switch needs to be replaced as soon as possible. The new ATS has been tested and provisioned.

Hostirian Maintenance Completed #20191024-001

Tonights maintenance has been completed. A few clients may have experienced a 3-5 minute outage during this time.

Scope

We are performing routine maintenance on our network.

When

Start: Thursday, 10/24/2019, 10:00 PM central
End: Friday, 10/25/2019 4:00 AM central

Impact

Some clients may experience a one time network disruption for up to 5 minutes.

Reason

Hostirian performs routine maintenance to ensure your services are more resilient and reliable.

For real-time maintenance updates follow us on Twitter
https://twitter.com/hostirianupdate

Hostirian Maintenance Notification #20191024-001

Scope

We are performing routine maintenance on our network.

When

Start: Thursday, 10/24/2019, 10:00 PM central
End: Friday, 10/25/2019 4:00 AM central

Impact

Some clients may experience a one time network disruption for up to 5 minutes.

Reason

Hostirian performs routine maintenance to ensure your services are more resilient and reliable.

For real-time maintenance updates follow us on Twitter
https://twitter.com/hostirianupdate

Hostirian Maintenance Notification #20191010-002

Scope

We are performing routine maintenance on our power distribution

When

Start: Thursday, 10/10/2019, 10:00 PM central
End: Friday, 10/11/2019 4:00 AM central

Impact

We are expecting up to 15 minutes down time for some of our Dedicated Server clients. During this time we will properly shut down your server and bring it back up shortly after.

Reason

Hostirian performs routine maintenance to ensure your services are more resilient and reliable.

Hostirian Maintenance Notification #20191010-001

Scope

We are performing routine maintenance on our power distribution

When

Start: Thursday, 10/10/2019, 10:00 PM central
End: Friday, 10/11/2019 4:00 AM central

Impact

If your power is properly configured in your rack there will be no impact.

Reason

Hostirian performs routine maintenance to ensure your services are more resilient and reliable.