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Why you Need to be Using Tik Tok for your Business

person using tik tok

If you aren’t a teenager right now, you may not know how huge the video-sharing social media platform, Tik Tok, has gotten over the past two years. Not only that, but it has grown exponentially during the pandemic and has been extremely influential in a multitude of ways. There are plenty of opportunities to utilize the app as a means of driving business big and small, no matter what industry you’re in. Here are four reasons to make that account and just go for it!

1. Tik Tok is a massive platform that continues to grow daily

In November of 2020, Tik Tok had 4 million downloads and was the second most downloaded app in the U.S. Today in the U.S. alone, there are over 80 million active users, 90% of which access the app multiple times a day. With numbers like these, there is no way that only teenagers use Tik Tok.  In fact, only about 60% of users are between the ages of 16-24. Even if your target audience doesn’t fall within that 60%, think about the other 40% of 25-44-year-olds that use the app just as frequently! There is a good chance that your business is overlooking the additional sales that Tik Tok could bring in.

Tik Tok is not only in the U.S.; it’s worldwide! The app is available in 154 countries, as well as 75 different languages. If you’re looking to reach an international audience Tik Tok might be the best way to do that.

2. Tik Tok has paid advertising opportunities

Tik Tok ads can be used to send users to your website, the app store, or even to promote branded AR lenses, filters, and stickers that others can use for their own content. The price range depends on what your business specifically wants, but ads can start off at as little as $50 a day. Another benefit of their advertising is that you have little to no commitment to continue running ads. So, if you find that it’s not working for your business, you can stop at any time. 

Have little to no budget for advertising on social media? That’s not an issue! Your business can always create organic content on Tik Tok to be shared with users. Organic reach actually may be more successful than promoting ads, if you can build a big enough following.

3. Your business has the opportunity to build its brand image and awareness

Creating organic content that gives users a behind-the-scenes look at your business has the potential to do extremely well on Tik Tok. If users see this content and like it, they are more inclined to purchase from your business because they enjoy knowing more about your brand and having that personal connection.

This is a great way to build your brand image and awareness! Unlike any other platforms, Tik Tok users actually prefer unpolished content. This could be something as simple as showing users around the workplace or the packaging and shipping of your product.  What’s the story behind your business? Why should Tik Tok users be interested in purchasing from you? If your business comes across as being genuine & has a backstory/behind the scenes look at what you do, chances are users will be interested in what you have to offer.

4. You might already have Tik Tok content at your disposal

Knowing now that there are a ton of different ways to create content for your business, you might be surprised to know that you might already have some on your hands! If you want to promote something like a podcast or a YouTube channel, you could easily take short clips from the existing content and move them to Tik Tok. This gives more people the opportunity to be exposed to what your business does in bite-sized pieces. In turn, this will help to bring more Tik Tok users over to your full-length podcast, YouTube channel, or whatever your business entails. In creating those short Tik Tok clips, you are giving users a glimpse into what your business does and getting new customers and or listeners! 

Given all of this information, and because Tik Tok is in its infancy, now is the perfect time to create an account for your business. The earlier that you create an account, the more established that your business will be on the platform as time passes. Also, Tik Tok has not been oversaturated with ads and branded content yet, like other social media platforms. So, the sooner you create an account, the better! What are you waiting for?

SEO or PPC? Which is better?

Woman using mouse for ppc advertising

There are several different ways to grow your business online. If you are new to the game, some of those ways may leave you intimidated, wondering where you should invest your time and money. In your research, you have most likely seen words like Search Engine Optimization (SEO) and Pay-Per-Click Advertising (PPC). But, what do they mean? What are they and how can they help grow your business? Both have their positives and negatives, but is one better than the other? 

Let’s look at both. 

Is SEO Better? 

SEO, or Search Engine Optimization, is the process whereby you optimize a website to appear as high in the search engine results as possible. A massive part of this process is figuring out what the search engines want and then optimizing your web pages accordingly. 

Pros of SEO: 

1. Organic traffic has staying power. Once you are able to get your website to rank highly in the search engines, chances are good that you will be able to generate consistent traffic.

2. SEO is often a less expensive option than PPC. When you compare the two traffic sources, SEO comes out the winner of the two when looking at traffic generated, as long as you’re looking at the traffic that comes once you have attained high rankings in the search engines.

Negatives of SEO: 

1. SEO takes time. It can take months for your hard work to show any reward. If you don’t have the time to wait for your website and content to rank, then SEO may not be the best option for you.

2. You need unique and quality content. When it comes to content, people want to read the best content available. This can be a lot of work and will require research and a creative mind. If you don’t have these skills yourself, then it will benefit you to hire an expert.

Is PPC Better? 

PPC, or Pay-Per-Click Advertising, is a technique that allows you to advertise in search engines, bringing immediate, targeted traffic to your website.

Pros of PPC: 

1. Quick results. Unlike SEO, where you may have to wait months to see results, it is possible to start getting substantial traffic to your website within a few hours of using an effective PPC campaign. 

2. You can accurately target different demographics. When you use PPC, you will be able to target different types of people. For example, if you want to target a woman in her 30s who lives in the UK and is interested in cooking, you can target her with your ads. SEO does not give you this option. 

3.You can experiment quickly and easily. With PPC, you can set up a campaign and run A/B tests so that you can monitor what works and what doesn’t very quickly. SEO is a slower process, so it will take time to come to any conclusion regarding the success of an SEO technique.

Negatives of PPC: 

  1. It can be expensive. If you are in a competitive niche, PPC can be expensive and your return on investment (ROI) may be low while you are figuring out which ads work and which don’t. If you have a low ad spend, you may want to steer clear.

2. Ads can become less effective. Using the same ads with every campaign will result in them becoming stale and less effective. To combat this, mix up the copy and images and refresh the ads to keep them working long-term.

Which is Better for You? 

When it comes to determining whether SEO or PPC is better for your business, the answer would be that it depends. Both marketing strategies are legitimate sources for bringing in traffic.

If you want quicker results, then PPC will be the better option, because SEO will take time to work. For those with a smaller budget, SEO will be the better option, as paid ads can be expensive, especially if you don’t have experience with them. 

You may want to use both SEO and PPC in tandem. When using them together, you can seriously ramp up the amount of traffic that you can get to your website! 

Should I Advertise on Instagram?

a phone sitting on a table

In today’s technologically advanced climate, there are no limits to what you can do in marketing and advertising. You have so many options in front of you. Your success is determined by the social media platform you use and how you use it to further your business. Let’s talk about Instagram. 

Instagram first launched in late 2010. Little did the public know that this measly application would soon become a social media giant. People and businesses all over the world have joined the platform since then in hopes of connecting, sharing and reaching a new crowd of people. Around 1 billion people are using Instagram today, standing as one of the most popular social media platforms out there, right behind Facebook. 

The great thing about Instagram is that it has unlimited marketing potential. Your business has the potential to grow to new heights. As much as Instagram has become a popular social media channel, it has also become a successful marketing platform. Instagram has built its fame around the ability to post visually pleasing pictures, which can be very effective for businesses with eye-catching content. 

The answer to your question is…

If you are wondering whether or not you should advertise on Instagram, you should consider your brand and audience. There are so many positive aspects to advertising on Instagram that you should consider before you completely rule it out. 

If you ask me, “Abby, should I advertise on Instagram?” , I would say, “Well young Padawan, it depends on your business goals. It all comes down to how well you can market your product visually. Though, in my opinion, it would always be a yes.” 

Before I keep throwing random, yet surprisingly interesting, information at you, consider these reasons to advertise on Instagram. 

1. Facebook and Instagram are sister platforms

If you have a Facebook account (which you should), you will be happy to know that the two are connected. Therefore, what you post on Instagram, can be shared to Facebook, helping you reach broader audiences. If you have been using Facebook for a while, you should be able to access your Facebook analytics and data to then target your audience on Instagram. That data will help you determine what has been working and what hasn’t. The good news is that you don’t have to reinvent the wheel when it comes to posting ads on Instagram. You will already have an idea of what to do because you have done it on Facebook.

2. Integrate Shopify and sell products quickly and easily 

One of the many upsides to marketing on Instagram is the many different ways that you can visually market your product. Shopify is one of those channels that have allowed businesses to sell their products quickly and easily. Shopify is a one-stop-shop for businesses who want to sell their products through the app. Instagram’s shopping feature allows tagging of products on pictures so that users can purchase items directly through the Instagram app. Shopify makes the sales process super easy. This has been known as a great tool because businesses are converting sales right on the app instead of driving users to their website and then point of purchase. 

3. Engagement rate on Instagram is higher 

Yeah, you heard me right! The engagement rate on Instagram is higher than the engagement rate on any other social media platform. According to a recent study, Instagram generates 70% higher engagement rates than Facebook. It also generates 669% more engagement than Twitter! Even though Facebook stands as the leading social media platform, Instagram leads in engagement. It is considered by far the most engaged social platform for brands, with at least 2% to 7% of users engaging with each post. 

4. Easy marketing 

While investing in paid advertising will certainly do you some good, having an Instagram account can bring your brand more awareness. Generating a new following can be difficult, but you can at least have a good time trying. Simply having an Instagram account will allow you the opportunity to engage with users, post subtle ads, create more brand awareness, and grow a loyal following. It could not be easier! Even if you didn’t want to spend any money on advertising, you would still have the ability to post on your business account and gain followers organically. Posting on Instagram allows you the opportunity to tell your brand story in a way that is not too over-promotional. You can even be creative with your posting too, such as creating giveaways, shouting out loyal followers, and going live on your story to answer customer questions. 

5. Different ways to advertise

In the last segment, I talked about how simply having an account will do wonders for your brand, as long as you engage and post consistently! This is true, but if you wanted to take your marketing a step further, there are several different things that you could do. With Instagram, you are able to utilize photo ads, video ads, carousel ads, and stories ads. Each type of ad is displayed on a different area of Instagram in an attempt to capture the attention of different audiences. Before you throw all of your ad spend into each type of ad, think about what would most successfully bring your brand more awareness. 

When deciding whether or not marketing on Instagram is right for you, ask yourself if these five positive aspects of advertising fits in with your brand goals. As mentioned before, Instagram has unlimited marketing potential. It all depends on what you do with that potential that can take your brand to new heights. Along the way, you may even gain a better understanding of your customer base, reach untapped customers, and build a better brand-follower relationship. 

The Advantages of Paid Hosting

You may be asking yourself, “Why should I pay for web hosting when I can get it for free?” 

Your decision to use free or paid hosting is completely dependent on your website goals.  Let’s say that you wanted to start a blog. You would most likely benefit from using a free hosting service. Maybe instead, you want to start a business website, where you intend to sell products and services. In this case, you will need paid hosting. 

Think of it like this: You wouldn’t show up to a race wearing flip flops, right? And you wouldn’t show up to the beach wearing a snowsuit, would you? No, of course not! You’d show up to each occasion prepared for what each activity requires you to wear. In the same case, you wouldn’t use free hosting if your goal was to create a booming business. You probably also wouldn’t purchase hosting if you were not going to utilize all of the benefits.

The type of website you want to start completely depends on your goals. A free website might sound great in the moment, but if it doesn’t fit your website needs, you would be wasting your time! 

Before you make your decision, you should know the differences between free hosting and paid hosting. In a previous article, I listed the advantages and disadvantages of free hosting, which will help you better understand the concept of free hosting. To help you better understand paid hosting, I’ve listed the advantages and disadvantages below. Although, paid hosting has many more positives than negatives. One of the biggest upsides to paying for hosting is that things are headache-free from the very beginning. 

  1. No Advertisements 

One huge advantage to paying for a web host is that your website visitors will not be overwhelmed by ads! Ads are usually displayed on “free” websites in order to cover the cost of the free site. Web providers are able to give away free hosting because they make money from the ads on their free websites. The disadvantage of ads are that they can make your website look unprofessional. With paid hosting, you won’t have the deal with those distractions. Instead, you can focus on improving other parts of your site. You actually have the option to include ads on your paid hosted website if you so choose. You’ll even make money on them! But, it’s up to you to decide whether you want them on your website or not. You have the control!

  1. Better Customer Service

When you are paying for hosting, you are also paying for exceptional customer service. Most, if not all, web providers are available to paying customers 24/7/365. This means that if you have a problem with your website at 2 a.m., you can call your provider and they will assist you with whatever you need. It really means anytime of the day, week, month or year. Free hosting does not usually provide this asset. For example, the Hostirian Customer Support team is available 24/7/365 for all customers!

  1. Control Over Domain Name 

Paying for a web host also means that you have control over your domain name. This means that you can choose your domain name, without worry of having to use the subdomain of your free host’s name. This will ultimately free your domain name of any ads, help you rank higher in searches, and leave more room to be taken seriously as a business. It also shows that you have total ownership of your website. It has also been proven that businesses are taken more seriously when having a “.Com” domain extension. So, let’s say that your domain name is (yourname).com. You will have hit the goldmine!

  1. More Disk Space and Bandwidth

The great thing about paid hosting is that the disk size is almost unlimited. It may not seem too important when you start your website, but disk space will be incredibly necessary down the line. Paying for a web host will secure unlimited space on your website so that you can get creative, add more pages, images and things to make your website YOURS! Paying for a host also guarantees you more bandwidth (which allows for more people on your site per month). A paid site legitimately allows you to grow and expand as a business because it gives you the resources to do so.

  1. Better SEO 

Using a paid hosting service gives you a better chance at being ranked on search results. For starters, those who pay for hosting receive access to tons of plugins to help with SEO! This is a great deal because better SEO will ultimately increase your traffic and make you more money. Those with better onsite SEO, such as using high-profile keywords, have a better chance at ranking higher in search engines. Being ranked higher in search engines will give you a much better chance at being found when people search for similar products to yours. The more visitors you have, the more likely you are to convert those visitors into customers, resulting in more revenue per month. 

  1. It’s Not as Expensive as You Think 

Paid hosting is not as expensive as you might think. You don’t have to spend hundreds on hosting to receive all of these awesome benefits. There are some rather inexpensive hosting packages that you could use that would be better than free hosting. Before you choose your paid hosting package, do some research on different providers and packages that would fit your needs. But, we REPEAT, you do not need to spend a fortune per month or per year to receive the benefits of paid hosting. 

There are many more advantages to paying for a web host which include accessing Google Analytics, having unlimited plugins and themes, and having the option to add Ecommerce to your site. You may be on the fence because you are trying to avoid having to pay another bill per month (we get it!). But, believe us when we say that it is worth it! The only disadvantage of paid web hosting is that it requires you to pay for the service. Before you choose a paid hosting service, be sure to do some research to find a company that best fits your needs.

Before you do this, check out the provider’s reviews, website, packages they offer, and overall reputation of the company. Chances are, if other people say they like the company and have had success, you will too. The Hostirian team is proud to offer two different hosting packages that have been molded to fit the needs of our customers! Check them out, below!