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Why you Need to be Using Tik Tok for your Business

person using tik tok

If you aren’t a teenager right now, you may not know how huge the video-sharing social media platform, Tik Tok, has gotten over the past two years. Not only that, but it has grown exponentially during the pandemic and has been extremely influential in a multitude of ways. There are plenty of opportunities to utilize the app as a means of driving business big and small, no matter what industry you’re in. Here are four reasons to make that account and just go for it!

1. Tik Tok is a massive platform that continues to grow daily

In November of 2020, Tik Tok had 4 million downloads and was the second most downloaded app in the U.S. Today in the U.S. alone, there are over 80 million active users, 90% of which access the app multiple times a day. With numbers like these, there is no way that only teenagers use Tik Tok.  In fact, only about 60% of users are between the ages of 16-24. Even if your target audience doesn’t fall within that 60%, think about the other 40% of 25-44-year-olds that use the app just as frequently! There is a good chance that your business is overlooking the additional sales that Tik Tok could bring in.

Tik Tok is not only in the U.S.; it’s worldwide! The app is available in 154 countries, as well as 75 different languages. If you’re looking to reach an international audience Tik Tok might be the best way to do that.

2. Tik Tok has paid advertising opportunities

Tik Tok ads can be used to send users to your website, the app store, or even to promote branded AR lenses, filters, and stickers that others can use for their own content. The price range depends on what your business specifically wants, but ads can start off at as little as $50 a day. Another benefit of their advertising is that you have little to no commitment to continue running ads. So, if you find that it’s not working for your business, you can stop at any time. 

Have little to no budget for advertising on social media? That’s not an issue! Your business can always create organic content on Tik Tok to be shared with users. Organic reach actually may be more successful than promoting ads, if you can build a big enough following.

3. Your business has the opportunity to build its brand image and awareness

Creating organic content that gives users a behind-the-scenes look at your business has the potential to do extremely well on Tik Tok. If users see this content and like it, they are more inclined to purchase from your business because they enjoy knowing more about your brand and having that personal connection.

This is a great way to build your brand image and awareness! Unlike any other platforms, Tik Tok users actually prefer unpolished content. This could be something as simple as showing users around the workplace or the packaging and shipping of your product.  What’s the story behind your business? Why should Tik Tok users be interested in purchasing from you? If your business comes across as being genuine & has a backstory/behind the scenes look at what you do, chances are users will be interested in what you have to offer.

4. You might already have Tik Tok content at your disposal

Knowing now that there are a ton of different ways to create content for your business, you might be surprised to know that you might already have some on your hands! If you want to promote something like a podcast or a YouTube channel, you could easily take short clips from the existing content and move them to Tik Tok. This gives more people the opportunity to be exposed to what your business does in bite-sized pieces. In turn, this will help to bring more Tik Tok users over to your full-length podcast, YouTube channel, or whatever your business entails. In creating those short Tik Tok clips, you are giving users a glimpse into what your business does and getting new customers and or listeners! 

Given all of this information, and because Tik Tok is in its infancy, now is the perfect time to create an account for your business. The earlier that you create an account, the more established that your business will be on the platform as time passes. Also, Tik Tok has not been oversaturated with ads and branded content yet, like other social media platforms. So, the sooner you create an account, the better! What are you waiting for?

How to Choose The Best Domain Name For Your Brand

Choosing a domain name that fits your brand could possibly be the most important thing that you could ever do for your website. It is pivotal for your success. A good domain name can be an extremely profitable marketing tool to help grow your brand. 

A strong domain name can create so many opportunities for your business, such as professional credibility, visibility, and mobility. Your domain name can also help you in search engine rankings. As you begin to grow your business, your name will become more recognizable by Google, in turn, drawing more customers to your site. 

The actual process of choosing a domain name can be intimidating. If you choose the wrong name, you risk damaging your brand or hurting your search rankings. Your name should compliment your business and create a lasting impression on your customers. In this article, we will share tips, tools and steps to choosing the best domain name for your brand.  

1. Use a .Com Domain Extension 

There are tons and tons of different domain name extensions available today, ranging from .com, to .net, .org, .online, .wine, .life, .jewelry, .photography and so on! There are 280 Internet domain extensions in total, so you would have a wide variety of extensions to choose from. We recommend choosing a .com extension, as they are viewed as the most credible type of website. As cool as it would be to have a unique looking domain name, stick with the .com extension. Believe it or not, .com is the most memorable domain extension. Those who aren’t as “tech-savvy” will automatically tack .com to the end of your domain, whether or not it ends with .com. It might be smart to just avoid the creative extensions and stick with ‘ole reliable.

2. Keep Domain Name Short 

It is important to include keywords into your domain name, but don’t overdo the length. Keep it short so that it is more memorable. Standard rules say to keep your domain name under 15 characters or less. Anything longer than 15 characters can start to get hard for users to remember. Longer domain names also come with the risk of a misspelling, deterring those users away from your site 

3. Keep it Brandable and Unique 

Along with making sure that your domain is short and ends in .com, you should also make sure that it’s unique and creative. Your business name should stand out in your users’ minds, so they never forget it! Before choosing your name, do some research on other blogs/websites and find out what words and names they are using. That research will come in handy more than you think. In the midst of creation, it will help keep you away from a copyright nightmare, yet inspire you to create something that fits your brand. Think of some names that are catchy, yet brandable. For example, websites like Amazon, Google, Target, and many more have very catchy business names that have shown to be wildly successful over the years. 

4. Leave Room to Expand 

When choosing a domain name, do not limit your options. If possible, think about where your business may be in a few years. If you see your business expanding, then do not limit your business! For example, a hair stylist might choose a domain name such as hairstylespace.com, but later might want to offer more services. Instead of branding the website hairstylespace, the hair stylist may want to consider a different business name that would encompass all of the services they offer. Keep in mind that moving your site to a new domain can be a pain in the rear end! Not only that, but it can cause many downfalls, including losing search engine rankings. Our advice is to do yourself a solid and create a flexible name from the very beginning. 

5. Avoid Hyphens and Double Letters 

Stay away from creating domain names with hyphens or double letters. Hyphens can easily be mistaken for suspicious content or spam, which will deter users from visiting your site. Domains with hyphens are also more prone to typos. If you choose a domain name with a hyphen, users may get confused and end up on your competitors site instead. It’s also a good idea to avoid using double letters because it increases the chances of making a typo. For example, let’s say you decided to make it: egggrass.com. Notice the three G’s in the domain name? That kind of a domain name will end up causing typos. Do your best to avoid things that would cause confusion! 

Choosing your domain name may seem like a daunting task, but at the end of the day it should be a fun and creative process. This is your opportunity to define your brand’s message and mission! If you need help with this process, the Hostirian team is filled with creative professionals who’ve done this for years! If you’re running out of ideas, they can help you determine the perfect domain name for your website. If you want to check to see what domain names are available, we have that too!

Create a Winning Website With These 5 Tips

Woman working on her website on a laptop

Websites should offer a service, not just lip service. By that we mean, your web provider should walk the walk, not just talk the talk! Thankfully, we here at Hostirian pride ourselves with top of the line service, so with us, you will never have to worry about lip service. To have a winning website, you need to make sure that your website actually offers something to a visitor. Here are five pointers that will help turn a passerby into someone who will stay to learn more. By offering these options to your visitors, you can turn a “potential” client into an “actual” client.

1. Get Their Email Addresses

A good way to get a lurker to introduce himself is to offer a resource that cannot be accessed without an email address. This could be a newsletter, a free online coaching video, a subscription, or anything else, as long as it stands behind a wall where contact information is key. Once that is given, use it to slowly introduce subscribers to your work. 

2. Give the Visitors Scheduling Options

People like to have options to schedule, reschedule, and cancel appointments at their convenience. One way to provide convenience is an online calendar that clients can use for scheduling without your involvement. A tool that we like to use here at Hostirian is called Start Booking. We even wrote an article that details how to use this powerful tool!

3. Show Off 

Now is not the time to be bashful. When someone checks out your website, illustrate that your knowledge is beyond stellar and absolutely vital to a successful life. Do this by offering a small e-book, providing a “tips and tricks” newsletter or perhaps recording a video interview so that visitors can get an idea of who you are. Do whatever you can to display who you are and the mission of your business. After all, first impressions are important!

4. Help Visitors Spend Money

While it takes far more effort on your part, make a shopping cart available on your website. This will allow visitors to hire you immediately. Once they learn more about you, they won’t be able to stay away. This also shows web visitors that your business is credible and can be taken seriously. Make sure that you have gone through all of the necessary security precautions when adding online shopping to your website. You will be showing that your business is trustworthy and those loyal followers will keep on coming back.

5. Respond to Best Questions from your Ideal Client

This would essentially be the Frequently Asked Questions area of your website. Presumably, a lot of potential clients will have the same sorts of problems, so why not have a section that lists popular questions and answers? This lets visitors to the website know that other people have had their problems, and that you know how to address those particular issues.

Should I Advertise on Instagram?

a phone sitting on a table

In today’s technologically advanced climate, there are no limits to what you can do in marketing and advertising. You have so many options in front of you. Your success is determined by the social media platform you use and how you use it to further your business. Let’s talk about Instagram. 

Instagram first launched in late 2010. Little did the public know that this measly application would soon become a social media giant. People and businesses all over the world have joined the platform since then in hopes of connecting, sharing and reaching a new crowd of people. Around 1 billion people are using Instagram today, standing as one of the most popular social media platforms out there, right behind Facebook. 

The great thing about Instagram is that it has unlimited marketing potential. Your business has the potential to grow to new heights. As much as Instagram has become a popular social media channel, it has also become a successful marketing platform. Instagram has built its fame around the ability to post visually pleasing pictures, which can be very effective for businesses with eye-catching content. 

The answer to your question is…

If you are wondering whether or not you should advertise on Instagram, you should consider your brand and audience. There are so many positive aspects to advertising on Instagram that you should consider before you completely rule it out. 

If you ask me, “Abby, should I advertise on Instagram?” , I would say, “Well young Padawan, it depends on your business goals. It all comes down to how well you can market your product visually. Though, in my opinion, it would always be a yes.” 

Before I keep throwing random, yet surprisingly interesting, information at you, consider these reasons to advertise on Instagram. 

1. Facebook and Instagram are sister platforms

If you have a Facebook account (which you should), you will be happy to know that the two are connected. Therefore, what you post on Instagram, can be shared to Facebook, helping you reach broader audiences. If you have been using Facebook for a while, you should be able to access your Facebook analytics and data to then target your audience on Instagram. That data will help you determine what has been working and what hasn’t. The good news is that you don’t have to reinvent the wheel when it comes to posting ads on Instagram. You will already have an idea of what to do because you have done it on Facebook.

2. Integrate Shopify and sell products quickly and easily 

One of the many upsides to marketing on Instagram is the many different ways that you can visually market your product. Shopify is one of those channels that have allowed businesses to sell their products quickly and easily. Shopify is a one-stop-shop for businesses who want to sell their products through the app. Instagram’s shopping feature allows tagging of products on pictures so that users can purchase items directly through the Instagram app. Shopify makes the sales process super easy. This has been known as a great tool because businesses are converting sales right on the app instead of driving users to their website and then point of purchase. 

3. Engagement rate on Instagram is higher 

Yeah, you heard me right! The engagement rate on Instagram is higher than the engagement rate on any other social media platform. According to a recent study, Instagram generates 70% higher engagement rates than Facebook. It also generates 669% more engagement than Twitter! Even though Facebook stands as the leading social media platform, Instagram leads in engagement. It is considered by far the most engaged social platform for brands, with at least 2% to 7% of users engaging with each post. 

4. Easy marketing 

While investing in paid advertising will certainly do you some good, having an Instagram account can bring your brand more awareness. Generating a new following can be difficult, but you can at least have a good time trying. Simply having an Instagram account will allow you the opportunity to engage with users, post subtle ads, create more brand awareness, and grow a loyal following. It could not be easier! Even if you didn’t want to spend any money on advertising, you would still have the ability to post on your business account and gain followers organically. Posting on Instagram allows you the opportunity to tell your brand story in a way that is not too over-promotional. You can even be creative with your posting too, such as creating giveaways, shouting out loyal followers, and going live on your story to answer customer questions. 

5. Different ways to advertise

In the last segment, I talked about how simply having an account will do wonders for your brand, as long as you engage and post consistently! This is true, but if you wanted to take your marketing a step further, there are several different things that you could do. With Instagram, you are able to utilize photo ads, video ads, carousel ads, and stories ads. Each type of ad is displayed on a different area of Instagram in an attempt to capture the attention of different audiences. Before you throw all of your ad spend into each type of ad, think about what would most successfully bring your brand more awareness. 

When deciding whether or not marketing on Instagram is right for you, ask yourself if these five positive aspects of advertising fits in with your brand goals. As mentioned before, Instagram has unlimited marketing potential. It all depends on what you do with that potential that can take your brand to new heights. Along the way, you may even gain a better understanding of your customer base, reach untapped customers, and build a better brand-follower relationship.