How to Choose The Best Domain Name For Your Brand

Choosing a domain name that fits your brand could possibly be the most important thing that you could ever do for your website. It is pivotal for your success. A good domain name can be an extremely profitable marketing tool to help grow your brand. 

A strong domain name can create so many opportunities for your business, such as professional credibility, visibility, and mobility. Your domain name can also help you in search engine rankings. As you begin to grow your business, your name will become more recognizable by Google, in turn, drawing more customers to your site. 

The actual process of choosing a domain name can be intimidating. If you choose the wrong name, you risk damaging your brand or hurting your search rankings. Your name should compliment your business and create a lasting impression on your customers. In this article, we will share tips, tools and steps to choosing the best domain name for your brand.  

1. Use a .Com Domain Extension 

There are tons and tons of different domain name extensions available today, ranging from .com, to .net, .org, .online, .wine, .life, .jewelry, .photography and so on! There are 280 Internet domain extensions in total, so you would have a wide variety of extensions to choose from. We recommend choosing a .com extension, as they are viewed as the most credible type of website. As cool as it would be to have a unique looking domain name, stick with the .com extension. Believe it or not, .com is the most memorable domain extension. Those who aren’t as “tech-savvy” will automatically tack .com to the end of your domain, whether or not it ends with .com. It might be smart to just avoid the creative extensions and stick with ‘ole reliable.

2. Keep Domain Name Short 

It is important to include keywords into your domain name, but don’t overdo the length. Keep it short so that it is more memorable. Standard rules say to keep your domain name under 15 characters or less. Anything longer than 15 characters can start to get hard for users to remember. Longer domain names also come with the risk of a misspelling, deterring those users away from your site 

3. Keep it Brandable and Unique 

Along with making sure that your domain is short and ends in .com, you should also make sure that it’s unique and creative. Your business name should stand out in your users’ minds, so they never forget it! Before choosing your name, do some research on other blogs/websites and find out what words and names they are using. That research will come in handy more than you think. In the midst of creation, it will help keep you away from a copyright nightmare, yet inspire you to create something that fits your brand. Think of some names that are catchy, yet brandable. For example, websites like Amazon, Google, Target, and many more have very catchy business names that have shown to be wildly successful over the years. 

4. Leave Room to Expand 

When choosing a domain name, do not limit your options. If possible, think about where your business may be in a few years. If you see your business expanding, then do not limit your business! For example, a hair stylist might choose a domain name such as hairstylespace.com, but later might want to offer more services. Instead of branding the website hairstylespace, the hair stylist may want to consider a different business name that would encompass all of the services they offer. Keep in mind that moving your site to a new domain can be a pain in the rear end! Not only that, but it can cause many downfalls, including losing search engine rankings. Our advice is to do yourself a solid and create a flexible name from the very beginning. 

5. Avoid Hyphens and Double Letters 

Stay away from creating domain names with hyphens or double letters. Hyphens can easily be mistaken for suspicious content or spam, which will deter users from visiting your site. Domains with hyphens are also more prone to typos. If you choose a domain name with a hyphen, users may get confused and end up on your competitors site instead. It’s also a good idea to avoid using double letters because it increases the chances of making a typo. For example, let’s say you decided to make it: egggrass.com. Notice the three G’s in the domain name? That kind of a domain name will end up causing typos. Do your best to avoid things that would cause confusion! 

Choosing your domain name may seem like a daunting task, but at the end of the day it should be a fun and creative process. This is your opportunity to define your brand’s message and mission! If you need help with this process, the Hostirian team is filled with creative professionals who’ve done this for years! If you’re running out of ideas, they can help you determine the perfect domain name for your website. If you want to check to see what domain names are available, we have that too!

Should I Advertise on Instagram?

a phone sitting on a table

In today’s technologically advanced climate, there are no limits to what you can do in marketing and advertising. You have so many options in front of you. Your success is determined by the social media platform you use and how you use it to further your business. Let’s talk about Instagram. 

Instagram first launched in late 2010. Little did the public know that this measly application would soon become a social media giant. People and businesses all over the world have joined the platform since then in hopes of connecting, sharing and reaching a new crowd of people. Around 1 billion people are using Instagram today, standing as one of the most popular social media platforms out there, right behind Facebook. 

The great thing about Instagram is that it has unlimited marketing potential. Your business has the potential to grow to new heights. As much as Instagram has become a popular social media channel, it has also become a successful marketing platform. Instagram has built its fame around the ability to post visually pleasing pictures, which can be very effective for businesses with eye-catching content. 

The answer to your question is…

If you are wondering whether or not you should advertise on Instagram, you should consider your brand and audience. There are so many positive aspects to advertising on Instagram that you should consider before you completely rule it out. 

If you ask me, “Abby, should I advertise on Instagram?” , I would say, “Well young Padawan, it depends on your business goals. It all comes down to how well you can market your product visually. Though, in my opinion, it would always be a yes.” 

Before I keep throwing random, yet surprisingly interesting, information at you, consider these reasons to advertise on Instagram. 

1. Facebook and Instagram are sister platforms

If you have a Facebook account (which you should), you will be happy to know that the two are connected. Therefore, what you post on Instagram, can be shared to Facebook, helping you reach broader audiences. If you have been using Facebook for a while, you should be able to access your Facebook analytics and data to then target your audience on Instagram. That data will help you determine what has been working and what hasn’t. The good news is that you don’t have to reinvent the wheel when it comes to posting ads on Instagram. You will already have an idea of what to do because you have done it on Facebook.

2. Integrate Shopify and sell products quickly and easily 

One of the many upsides to marketing on Instagram is the many different ways that you can visually market your product. Shopify is one of those channels that have allowed businesses to sell their products quickly and easily. Shopify is a one-stop-shop for businesses who want to sell their products through the app. Instagram’s shopping feature allows tagging of products on pictures so that users can purchase items directly through the Instagram app. Shopify makes the sales process super easy. This has been known as a great tool because businesses are converting sales right on the app instead of driving users to their website and then point of purchase. 

3. Engagement rate on Instagram is higher 

Yeah, you heard me right! The engagement rate on Instagram is higher than the engagement rate on any other social media platform. According to a recent study, Instagram generates 70% higher engagement rates than Facebook. It also generates 669% more engagement than Twitter! Even though Facebook stands as the leading social media platform, Instagram leads in engagement. It is considered by far the most engaged social platform for brands, with at least 2% to 7% of users engaging with each post. 

4. Easy marketing 

While investing in paid advertising will certainly do you some good, having an Instagram account can bring your brand more awareness. Generating a new following can be difficult, but you can at least have a good time trying. Simply having an Instagram account will allow you the opportunity to engage with users, post subtle ads, create more brand awareness, and grow a loyal following. It could not be easier! Even if you didn’t want to spend any money on advertising, you would still have the ability to post on your business account and gain followers organically. Posting on Instagram allows you the opportunity to tell your brand story in a way that is not too over-promotional. You can even be creative with your posting too, such as creating giveaways, shouting out loyal followers, and going live on your story to answer customer questions. 

5. Different ways to advertise

In the last segment, I talked about how simply having an account will do wonders for your brand, as long as you engage and post consistently! This is true, but if you wanted to take your marketing a step further, there are several different things that you could do. With Instagram, you are able to utilize photo ads, video ads, carousel ads, and stories ads. Each type of ad is displayed on a different area of Instagram in an attempt to capture the attention of different audiences. Before you throw all of your ad spend into each type of ad, think about what would most successfully bring your brand more awareness. 

When deciding whether or not marketing on Instagram is right for you, ask yourself if these five positive aspects of advertising fits in with your brand goals. As mentioned before, Instagram has unlimited marketing potential. It all depends on what you do with that potential that can take your brand to new heights. Along the way, you may even gain a better understanding of your customer base, reach untapped customers, and build a better brand-follower relationship. 

Why Social Media is Important for Business Marketing

There’s no getting around it. Your business needs to have an online presence. But, not just that! You need a social media presence! That’s just a fact. Social media is an essential piece to any marketing strategy, whether you have a small business or a giant company.  

Social media is essential because it allows the opportunity to connect with your customers, promote your brand, and increase your sales. We live in a social-media consumed world. Over half of the entire world uses it! That’s 3.8 billion people who are interacting on various platforms daily. Facebook is the most popular platform, with 2.7 billion active users. Instagram and YouTube trail close behind with millions and millions of users combined.

Social media has not only changed the way people communicate with their friends and neighbors, but it has changed the way that brands sell their products. It has become a place where brands and companies are able to share original content and grow their brand.

As easy as it may seem, social media can be difficult to utilize effectively. Most brands struggle with creating a formal strategy to push out information, while other brands struggle with building a loyal following. These things aren’t as difficult as they may seem! You can build a loyal following and create an effective strategy by trusting the process. Social media is incredibly important for these reasons. 

1. Engage with Customers 

Social Media is an effective way to interact and engage with customers that you wouldn’t otherwise have the opportunity to engage with. Communication with your audience helps your brand in so many ways. The most important part is that it creates a relationship between yourself and the customer. The relationship that you have with your customers is setting the stage for potential conversions. Not only that, but opening the line of communication to your customers allows you to receive public feedback on your products, gain trust and loyalty from your customers, and grab the attention of new faces. 

It also gives the customers quick access to your inbox when they have questions or comments about your brand! Social media has given brands the ability to expand their business past their small hometown shop. 

2. Increased Website Traffic 

For a business or a brand, the purpose of social media is to expose their products or services to a larger audience and funnel those people back to their website. Social media was not meant to be used in place of your website. For businesses, it has been used to bring people to their actual product. Social Media is free to the public due to the ads displayed to users. Take advantage of that opportunity! Your online presence is meant to promote and advertise your brand further than you could advertise it traditionally. It is an effective way to show the world your products and then funnel them to your actual website to purchase the item. You can increase your chances of people visiting your website if you regularly promote your blog content, make your content sharable, and continuously engage with your audience.

3. Impacts SEO

To much surprise, your social media impacts your SEO. You may already be aware that your business listings are incredibly important. Your listings are the reason that anyone on the internet can call, locate your business, or view your business hours. It can be a pain to input your business information into several different locations, but you need to have them to optimize your website! Your business listings extend to your social media pages. Your social media is a great place to list all of your business information so that you can optimize your brand for SEO. This means that you should include in your online profile a keyword-rich description, an indication of your services, your hours, phone number and address that matches your google profile. When your social media listings align exactly with your google profile, your website will be trusted and you will be better optimized! 

4. Brand Recognition

Having multiple profiles and accounts for your brand will help your visitors build brand recognition. This means that the more content you post on social media, the more your audience will recognize your brand’s colors, logo, design, and products. If your customers really like your products and services, they may even share it with their friends! ( meaning that your content is reaching more people). The more often your audience sees your brand on social media, the more willing they are to eventually make a purchase. For this reason, some brands hire representatives or influencers to promote their products with the intention of spreading awareness of their brand. 

5. Cost-Effective 

Another great thing about social media is that it is a very cost effective way to advertise your products and services. Creating an account is free for most all social networking platforms. For the most part, the only thing that you will have to dish out are funds for paid advertising. Even with paid advertising, you wouldn’t have to spend a lot. A social media account is one of the best ways that you can promote your brand on a budget. A cost-effective marketing plan is so important because it allows you to hold a bigger budget for other marketing possibilities. The goal is to make your brand known to the public. You can do this by investing in social media and saving that budget for other opportunities to grow your brand! 

Social media is a crucial part of business marketing. For all of these reasons and more, social media will help you gain more website visitors, help you be recognized, and initiate more conversions. If you still have yet to create a social media profile for your brand, start now! It’s never too late! Take that first step, create a profile and start creating a relationship with your customers.