8 Ways SEO Can Actually Improve Your Business

people discussing their business SEO

Smart business owners know how important search engine optimization (SEO) is for their company’s websites. When done effectively, SEO will help increase a website’s visibility and eventually help grow a business.  

An increase in visibility means that their website will show up in the top search results when someone searches for a keyword or phrase that applies to their business. Being in the top results can send thousands of targeted prospects to your website. In fact, smart SEO can help your business in many ways. Listed below are eight ways that SEO will help your business.

1.You Will See An Increase In Traffic

As your website becomes more optimized over time, it will start to rank higher in the search engines for various search terms. As this happens, you will see an increase in traffic, or prospects viewing your website. Ultimately, this should increase your business sales too.

2. It Will Increase The Credibility Of Your Business

Your customers are conditioned to believe that the best businesses are those ranked at the top of the search engines, whether that is true or not. When you rank highly, your prospects perceive your business more favorably, which leads to an increase in sales, conversions, and brand recognition.

3. SEO Can Lead To Long-Lasting Results

Radio, print, and billboard ads produce short-term rewards. SEO, on the other hand, helps to deliver long-term rewards. By investing in SEO, your online presence increases, resulting in a more profitable return on investment (ROI).

4.You Are In Control Of The Cost

Whether you are building backlinks, creating a social media presence, or creating blog content, you will know how much it will cost beforehand. Once you know what each service will cost, you can determine which you believe would give you a better ROI. Having that control over the cost will benefit your business in a major way.

5.Your Website Will Become More User-Friendly

A good SEO expert will be able to look at your website and optimize it not only for the search engines but also for your users too.

Improving your website’s user experience involves many aspects, including how quickly your website loads, how easy it is to navigate, and whether or not it is mobile-friendly. By improving the user experience of your website, you will start to notice a positive effect on your business. You will see an increase in conversions and an overall ranking increase in the search engines, as this is one of the known ranking factors.

6. SEO Helps Encourage Users To Visit A Local Store

It has been shown in numerous studies that having an online presence can also increase visits to your offline premises. If you have a restaurant, for example, a potential customer could check out your menu or customer reviews before making a reservation.

7. Your Social Media Following Will Increase

As your search engine rankings increase, more visitors will arrive at your website. Even if they do not immediately buy from you, they may still end up checking out your social media platforms, follow you, and then become buyers later on. These new followers might also share your marketing messages, leading to an increase in social traffic and sales. This is a win for your business, even if they don’t buy from you immediately.

8. SEO Helps Put You Ahead Of Your Competitors

As you integrate SEO and various other online marketing techniques into your business, you will move ahead of those competitors who have not implemented these techniques.

SEO is incredibly important nowadays. If you are not implementing it in your own online marketing activities, then you are limiting your results, sales, and profits. Look at what your competitors are doing and see what your business can do to rise above them. It will be worth your time and effort. If you need some ideas on how to optimize your website to improve your business SEO, then keep reading!

What Are The Best Ways To Ask For Reviews?

If you have a brand, you may already know how important reviews are for your business credibility. Reviews are absolutely essential for your business, but actually getting people to leave a review is a whole different story! 

Many people struggle with the thought of asking a customer to leave a review. Thoughts of negativity may sweep your mind, causing you to think that maybe you’ll sound stupid if you ask or maybe they’ll leave you a bad review for everyone to see! Just like anything in life, there are a million different things that could happen, though most of them are beyond unrealistic. 

The only reason why you need to ask for reviews is because people need to be told what you need them to do. The truth is that most people don’t even think about writing reviews for the businesses that they visit or the online stores they shop from. Unless your customer had a beyond horrific experience or an out-of-this-world excellent experience, they will not normally think about writing a review. 

In that case… you need to ask! And just to be clear, there is no harm in asking. Even though it sounds intimidating, you need to push through and ask anyway. It’s better that you try and fail rather than failing because you never tried. We guarantee that you won’t fail by asking for reviews. You will only be helping your business. 

So, put all of those negative thoughts aside and open your mind to new ways that you can approach your customers and ask for that positive feedback! 

The good news is that most customers are more than happy to tell you what they think. All you have to do is ask

1. Product Feedback Email 

If your business sells tangible products, it would be a good opportunity for you to ask for product reviews. This is a great way for the customer to give you honest feedback about product they purchased! Instead of asking your customers to write any kind of review, ask them to write a product review. This gives them a topic and a greater incentive to write about the product! 

2. Link to Feedback Survey 

Make sure you snag the customer’s email address when they’re shopping in store or online! Their email address gives you the opportunity to send them a thank you email and a link directing them to a survey. You might be thinking, “Why would somebody want to fill out my survey?” Well, you will get some people that won’t look at it. But, you will also get some people that will! Those are the people that matter. You will never get survey feedback if you don’t ask for it. Don’t be afraid to send them the link and see what happens!

3. Ask for a Facebook, Google, and/or Yelp Review 

People are already on their phones for most of the day, scrolling online and through social media. Take advantage of that opportunity and ask your customers to leave you a review on the platform that they most use. If they already use Facebook everyday, then why not have them visit your Facebook page and leave a positive comment? Although Yelp clearly states that you are not allowed to ask people to leave a review, you can certainly allude to the fact that you have a profile. With Google and Facebook, it is more acceptable to directly ask for a review. Just be sure to remind your customers that Google reviews increase your brand visibility and that a social media review will help increase your online presence. 

4. Ask in Person 

What ever happened to the good ole fashion way of communicating? Ask your customers in person! It doesn’t matter if you include it at the bottom of your receipt, hand them a reminder card, or just ask your customer face-to-face. Asking your customer directly can be a very effective way of getting that review. You don’t have to make it weird either. All it would take is a “Hey! Thank you so much for shopping with us! It would mean the world if you could leave us a review today and let us know about your shopping experience!” 

5. Add an Incentive 

One partially-genius way to get your customers to write you a review is to offer some type of incentive for doing so. Whether that means you will enter them into a raffle, give them a coupon to your business, or promise to give everyone a free gift when they enter your store; Give your customers some reason why they should give you feedback on their experience. As mentioned before, most people will gladly write you a review. But, an incentive never hurts.

6. Over the Phone/ via Text. 

Another effective way to get those reviews is to ask the customer over the phone! Keep in mind, that calling or texting a customer who had multiple problems with your business may not be the best person to ask. Try to contact people who, while at your business, expressed their gratitude and happiness with your service! Those people will most likely be the most responsive. There may not be a lot of cases where you are face-to-face with your customers. For this reason, asking your customers via phone or email is the most popular way to ask for a review.

7. Use a Review Management Tool 

Consider using a review management tool to keep track of your reviews, send requests to write a review and reply to reviews that have already been written. In most cases, you will not be notified when a customer writes a review on any of the platforms where your business is listed. That leaves you with the job of having to log onto every platform and reply manually. Unless you have more time on your hands than you know what to do with, it would benefit you to at least look into how a review management tool can help your business.

The Hostirian team offer a few tools that will help you with every part of those reviews. Our tools will also show you analytics, offer you the best keywords to use, allow you to send mass messages to customers, and much more! Our tools, Customer Voice and Reputation Management, are worth checking out if you have ever struggled to manage your reviews! Even if you are not struggling, make it easy on yourself! Get some online tools to help simplify your life and manage your reviews. 

Reviews build your brand reputation. The importance of reviews is sometimes swept under the rug. Don’t forget you need them to grow your brand, increase sales, build your credibility, improve your SEO, drive traffic to your website and much more! It has been proven that nearly 4 out of 5 consumers read reviews before making a purchase. You absolutely need those reviews. If you are not getting them, the best thing you can do for your brand is to ask for them. And remember, if you ask for those reviews, make sure that you respond to them!