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Why you Need to be Using Tik Tok for your Business

person using tik tok

If you aren’t a teenager right now, you may not know how huge the video-sharing social media platform, Tik Tok, has gotten over the past two years. Not only that, but it has grown exponentially during the pandemic and has been extremely influential in a multitude of ways. There are plenty of opportunities to utilize the app as a means of driving business big and small, no matter what industry you’re in. Here are four reasons to make that account and just go for it!

1. Tik Tok is a massive platform that continues to grow daily

In November of 2020, Tik Tok had 4 million downloads and was the second most downloaded app in the U.S. Today in the U.S. alone, there are over 80 million active users, 90% of which access the app multiple times a day. With numbers like these, there is no way that only teenagers use Tik Tok.  In fact, only about 60% of users are between the ages of 16-24. Even if your target audience doesn’t fall within that 60%, think about the other 40% of 25-44-year-olds that use the app just as frequently! There is a good chance that your business is overlooking the additional sales that Tik Tok could bring in.

Tik Tok is not only in the U.S.; it’s worldwide! The app is available in 154 countries, as well as 75 different languages. If you’re looking to reach an international audience Tik Tok might be the best way to do that.

2. Tik Tok has paid advertising opportunities

Tik Tok ads can be used to send users to your website, the app store, or even to promote branded AR lenses, filters, and stickers that others can use for their own content. The price range depends on what your business specifically wants, but ads can start off at as little as $50 a day. Another benefit of their advertising is that you have little to no commitment to continue running ads. So, if you find that it’s not working for your business, you can stop at any time. 

Have little to no budget for advertising on social media? That’s not an issue! Your business can always create organic content on Tik Tok to be shared with users. Organic reach actually may be more successful than promoting ads, if you can build a big enough following.

3. Your business has the opportunity to build its brand image and awareness

Creating organic content that gives users a behind-the-scenes look at your business has the potential to do extremely well on Tik Tok. If users see this content and like it, they are more inclined to purchase from your business because they enjoy knowing more about your brand and having that personal connection.

This is a great way to build your brand image and awareness! Unlike any other platforms, Tik Tok users actually prefer unpolished content. This could be something as simple as showing users around the workplace or the packaging and shipping of your product.  What’s the story behind your business? Why should Tik Tok users be interested in purchasing from you? If your business comes across as being genuine & has a backstory/behind the scenes look at what you do, chances are users will be interested in what you have to offer.

4. You might already have Tik Tok content at your disposal

Knowing now that there are a ton of different ways to create content for your business, you might be surprised to know that you might already have some on your hands! If you want to promote something like a podcast or a YouTube channel, you could easily take short clips from the existing content and move them to Tik Tok. This gives more people the opportunity to be exposed to what your business does in bite-sized pieces. In turn, this will help to bring more Tik Tok users over to your full-length podcast, YouTube channel, or whatever your business entails. In creating those short Tik Tok clips, you are giving users a glimpse into what your business does and getting new customers and or listeners! 

Given all of this information, and because Tik Tok is in its infancy, now is the perfect time to create an account for your business. The earlier that you create an account, the more established that your business will be on the platform as time passes. Also, Tik Tok has not been oversaturated with ads and branded content yet, like other social media platforms. So, the sooner you create an account, the better! What are you waiting for?

Cloud Scalability Vs. Cloud Elasticity

When deciding on cloud infrastructure, there are many aspects that IT managers should consider, such as cost, security, performance, availability, and reliability. While the magnitude of these aspects is extremely important when it comes to cloud infrastructure, there are a few other areas that have become increasingly important: cloud elasticity and cloud scalability. Oftentimes, people interchange these words as if they mean the same thing, but they possess very distinct differences. 

Elasticity was meant to match the sources allocated with the actual amount of resources needed at any given point in time. Scalability controls the changing needs of an application within the confines of the infrastructure by adding and removing resources to meet application demands if needed. In many cases, this is handled by scaling up or scaling out. Elasticity works well in environments with ever-changing demands, such as e-commerce, retail, SaaS, mobile, and Dev Ops. Businesses with a predictable workload may be better off using scalability. 

What is Elasticity? 

Elasticity is the ability to grow or shrink infrastructure resources dynamically as needed. This is to adapt to automatic workload changes and maximizing the use of these resources. This can result in tons of savings in infrastructure costs. Cloud elasticity is most associated with scale-out solutions (horizontal scaling). This allows for resources to be added or removed when necessary. Although this may sound great, this type of cloud asset isn’t great for every business. Businesses that do not experience sudden changes in demand may not benefit from elastic services. Basically, elastic services mean that all resources, such as hardware, Qos, software, and other resources in the infrastructure are elastic. 

Elasticity is generally associated with public cloud resources. It’s more commonly featured in pay-per-use services. This means that IT managers are not paying for more resources than they are using at a given time. 

A great example of a business that would need cloud elasticity would be retail with fluctuating seasonal activity. Think about Black Friday, Christmas, and other holidays that shoppers spend in their favorite stores. During those specific times of the year, there are sudden spikes in demand in retail stores all across the world. Instead of these retail stores spending money on permanent infrastructure capacity to hold a couple months of high load out of the year, they would benefit more by using an elasticity solution. Those stores would need that elastic infrastructure to be able to shrink and expand during those points of high demand. Investing in elasticity also allows the IT managers limitless headroom if needed. While any cloud can be made elastic, the practice is most common in a public cloud space. 

What is Scalability?

Scalability refers to the ability to increase workload size within an existing infrastructure, such as hardware or software, without impacting performance. In cloud terms, scalability can refer to the creation of additional machines. The resources allocated to support this are typically pre-determined capacity with a limited amount of headroom built in to handle maximum demand. Scalability also has the ability with additional infrastructure resources, and sometimes without a limit. 

Scalability can either be vertical (scale-up within a system) or horizontal (scale-out multiple systems). Because of this, applications have room to scale up or scale-out to prevent anything from hindering performance. Of course, there are cases where the IT manager knows that they will no longer need resources, and scale down the infrastructure statically to maintain a smaller environment. For example, a small business has a small database application supported on a server. As the business grows, so will the database and the resource demands. If a business or IT manager is able to predict the business’s growth rate, they can purchase provisioned infrastructure (network, compute, and storage) so that the database application has room to grow to its maximum capacity. Scalability is truly a steady pay-as-you-grow solution. It’s also generally delivered more readily in private cloud. 

Cloud Elasticity Vs. Cloud Scalability 

Most cloud providers solve the problem of having to choose between the two, as any cloud is capable of having elasticity and scalability. They are highly desired, after all! There are distinct differences between elasticity and scalability. When deciding which cloud service to use, it ultimately depends on your business needs. A good rule of thumb is to remember that cloud elasticity is generally delivered more readily in public cloud environments, while scalability is delivered more in private cloud environments. Hostirian allows you to effectively manage and optimize both scalability and elasticity. Not only do we optimize our infrastructures for performance and efficiency, but we also operate with our data centers on-premises so that any technical problem can be tackled immediately. If you have a cloud question or you’re interested in getting started with a private cloud environment, let us know! We are here to help!

5 Ways to Add Value to Your Website and Increase Sales

All people and businesses want their website to be successful and profitable, right? One of the worst mistakes that a business can make is thinking that tons of web visitors equivalate to tons of customers. Let’s get something straight: high web traffic does not equal clients! It may feel like a breath of fresh air to watch your monthly website visitors increase, but unfortunately, it doesn’t mean that you are making sales. Aside from making your website look visually appealing, you have to find some way to let your audience know that you can solve their problems. Listed below are five simple things you can do to add value to your website and make more sales. The most important part of this is letting your audience know that you can solve their issues! 

1. Illustrate That You Have What They Need

It would be very surprising if visitors came to your website because they wanted to learn about coaching. They need someone to coach them and turn their current issues into opportunities. Consider the following suggestion: instead of listing testimonials raving about your practice, describe the situations in which your top clients found themselves and how you helped them. That way, the visitor has a perspective and can see a practical application of your skills. You will be seen as a person instead of a website. 

2. Provide a Newsletter 

For repeat visitors, acquire email addresses in order to market to them later. Since a relationship takes time, a weekly or monthly newsletter allows visitors to warm up to you. They will have the opportunity to hear your voice and understand your mission! This also gives you a great chance to update your current customers and entice them to come back for more. 

3. Offer Free Resources

Offer all the resources that you can! These can be in the form of Top-10 lists, free ebooks, step-by-step guides, or even checklists. These are all brochures for your business and they tell the client who you are. Give your clients material to allow you to stand out among the numerous websites being browsed.

4. Speak Directly to the Visitor

Tell your visitors you can help them! Most visitors are looking for someone or something to help them achieve a goal. Sometimes this need is subconscious and sometimes it’s an active pursuit. Stand up for your work. Speak up. If you can’t help, you can refer them to someone who can. Give them resources. Perhaps you can even offer a free session with no additional obligation.

5. Invest Wisely

Nobody takes a self-made website seriously unless you have solid computer science knowledge. Invest in a credible website that looks slick and professional. While a brand-new website can run between $1,000 and $10,000, a client can be worth up to $25,000 in his or her relationship with you. Don’t feel guilty about spending the money to hire a talented designer who understands your work. Remember: a shoddy website is the same as showing up for a business meeting in jeans and a ripped tee. Put your best foot forward. If you need help with website design or hosting, we are your people! Click the links above to get started.

How to Choose The Best Domain Name For Your Brand

Choosing a domain name that fits your brand could possibly be the most important thing that you could ever do for your website. It is pivotal for your success. A good domain name can be an extremely profitable marketing tool to help grow your brand. 

A strong domain name can create so many opportunities for your business, such as professional credibility, visibility, and mobility. Your domain name can also help you in search engine rankings. As you begin to grow your business, your name will become more recognizable by Google, in turn, drawing more customers to your site. 

The actual process of choosing a domain name can be intimidating. If you choose the wrong name, you risk damaging your brand or hurting your search rankings. Your name should compliment your business and create a lasting impression on your customers. In this article, we will share tips, tools and steps to choosing the best domain name for your brand.  

1. Use a .Com Domain Extension 

There are tons and tons of different domain name extensions available today, ranging from .com, to .net, .org, .online, .wine, .life, .jewelry, .photography and so on! There are 280 Internet domain extensions in total, so you would have a wide variety of extensions to choose from. We recommend choosing a .com extension, as they are viewed as the most credible type of website. As cool as it would be to have a unique looking domain name, stick with the .com extension. Believe it or not, .com is the most memorable domain extension. Those who aren’t as “tech-savvy” will automatically tack .com to the end of your domain, whether or not it ends with .com. It might be smart to just avoid the creative extensions and stick with ‘ole reliable.

2. Keep Domain Name Short 

It is important to include keywords into your domain name, but don’t overdo the length. Keep it short so that it is more memorable. Standard rules say to keep your domain name under 15 characters or less. Anything longer than 15 characters can start to get hard for users to remember. Longer domain names also come with the risk of a misspelling, deterring those users away from your site 

3. Keep it Brandable and Unique 

Along with making sure that your domain is short and ends in .com, you should also make sure that it’s unique and creative. Your business name should stand out in your users’ minds, so they never forget it! Before choosing your name, do some research on other blogs/websites and find out what words and names they are using. That research will come in handy more than you think. In the midst of creation, it will help keep you away from a copyright nightmare, yet inspire you to create something that fits your brand. Think of some names that are catchy, yet brandable. For example, websites like Amazon, Google, Target, and many more have very catchy business names that have shown to be wildly successful over the years. 

4. Leave Room to Expand 

When choosing a domain name, do not limit your options. If possible, think about where your business may be in a few years. If you see your business expanding, then do not limit your business! For example, a hair stylist might choose a domain name such as hairstylespace.com, but later might want to offer more services. Instead of branding the website hairstylespace, the hair stylist may want to consider a different business name that would encompass all of the services they offer. Keep in mind that moving your site to a new domain can be a pain in the rear end! Not only that, but it can cause many downfalls, including losing search engine rankings. Our advice is to do yourself a solid and create a flexible name from the very beginning. 

5. Avoid Hyphens and Double Letters 

Stay away from creating domain names with hyphens or double letters. Hyphens can easily be mistaken for suspicious content or spam, which will deter users from visiting your site. Domains with hyphens are also more prone to typos. If you choose a domain name with a hyphen, users may get confused and end up on your competitors site instead. It’s also a good idea to avoid using double letters because it increases the chances of making a typo. For example, let’s say you decided to make it: egggrass.com. Notice the three G’s in the domain name? That kind of a domain name will end up causing typos. Do your best to avoid things that would cause confusion! 

Choosing your domain name may seem like a daunting task, but at the end of the day it should be a fun and creative process. This is your opportunity to define your brand’s message and mission! If you need help with this process, the Hostirian team is filled with creative professionals who’ve done this for years! If you’re running out of ideas, they can help you determine the perfect domain name for your website. If you want to check to see what domain names are available, we have that too!