Networking Champions Do This. Do You?

Networking-Champions

Here’s a networking tip for when you’re out and about spreading the word about your new business. Instead of chatting briefly and exchanging business cards, ask this, “If I were talking to someone who needed your services, what should I say to them?” This gives them the opportunity to give you their 30 second commercial touting their business. Everyone loves to talk about themselves and their business.

Ask for ten of their business cards

Then ask them for 10 of their business cards instead of one. Why? Because it says to them that you’re interested in networking with them, instead of just marketing to them directly – like every other sales rep they’ve ever met. It sets you apart.

Reaching their sphere of influence

When you think about it, everyone has a sphere of influence. When you say word of mouth is the best way to grow your business, how do you get that prospect or client to spread the word about your business? It all starts by showing an interest in their business, providing solutions that help them, and above all – great customer service.

They just said, YES

You’ll never be able to reach their sphere of influence on your own. Ask them for referrals (their sphere of influence) immediately after the sale. They’ve just said YES to your product or service. They know, like and trust you. Take it one step further. Ask them to let the person they just referred to you know that you’ll be calling.

Ask for the referral

All sales reps know that you have to ask for the sale. The same principle applies in networking – you have to ask for the referral.

Your website can be much more PROFITABLE!

Test your website today to get a free report instantly

We offer a simple little tool that has helped millions of people improve their online presence by auditing more than 70 factors laid out by the major search engines. It starts with an overall score of your website and the number of issues it uncovers. The analysis is date and time stamped so you can set a baseline for improvement.

Busy schedule?

This analysis can be performed in less than a couple of minutes and then downloaded as a PDF for viewing at a later date, by one of your associates or if you need help, we’ll review the analysis with you FREE of charge (no obligation whatsoever).

Your site will be ranked on:

  • On-Page SEO
  • Responsiveness
  • Page Speed
  • Links
Where the analysis starts

The analysis begins with Page Titles and Meta Descriptions, with Best Practice Tips and Recommendations. Then it goes into Single, Two, Three and Four Word Keywords, how often they occur, their density and whether they could be picked up as spam.

What is your site’s ratio of text to HTML?

Total words are counted, then a text/HTML Ratio Test is executed. The ideal ratio of text to HTML code must be between 20 to 60%. Where is yours?

Are you properly using H tags?

H tags are then analyzed followed by whether your site has robot.txt and a sitemap. Not all of your site should be indexed, but every site should have a sitemap.

Favicon

Oft overlooked is the Favicon. Sites without favicons are frowned upon for lack of attention to detail, and lost opportunities for branding.

Image Alt Text

This one catches a ton of websites, but it is important as it strengthens the message toward search engine providers AND improves the accessibility of your website.

Is your site Doc Type defined and does it contain depreciated HTML tags?

Doc Type isn’t critical, but it is used to validate your web page. Are you using older HTML tags and attributes? If yes, be aware that they’re likely to become obsolete, so future support cannot be guaranteed.

HTML Page Size 

Ideally, you want your pages to load fast, so reducing size matters, but so does structuring your site so that the most critical things load first. Enabling GZIP compression also helps. Is your site GZIP compression enabled?

Inline and Internal CSS occurrences

Excessive inline or internal CSS occurrences increase the loading time of your site. Not only is this a ranking factor for the search engines, but it also correlates to viewer experience. Once a visitor finds your site, your goal should be for them to hang around a while, get to know you and maybe purchase something.

Microdata Schema Test

Think of microdata as underlying information that helps the search engines better understand your content. The result? Significantly better search results!

IP Canonicalization Test

What our analysis looks for here are multiple domain names registered under a single IP address. Why? Search bots can label other sites as duplicates.

Plain Text Email Test

Do you like spam? None of us do, so one of the things our analysis looks for is plain text email addresses on your site. Scraping agents are constantly crawling websites looking for victims.

Mobile Friendly Check

This one should be obvious. Everyone and their brother or sister carries a mobile device of some sort. Does your site display properly across the broad range of mobile devices on the market?
Are all of your links and buttons large enough for your visitors to easily tap? Does your mobile site download quickly? Want to know what your Google Page Speed Insight score is? Our analysis gives you that score.

What else do we analyze?

We look at Page Statistics, the Plugins you may be using, whether your font sizes are legible, your Google Desktop Page Speed Score, any landing page redirects and whether your site leverages browser caching.

How quickly does your server respond?

If your site is underperforming, our analysis addresses the issues and identifies potential problems.

Is your CSS, HTML and JavaScript minified? 

Not only does our analysis identify how resource size can be reduced, it gives you the percentage of possible reduction.

Optimizing Images

This one is a biggie. Our analysis identifies images that should be optimized and displays the percentage of possible reduction. What you want to do is reduce an image’s size without reducing its quality.

Above the fold

What we analyze here is whether the above the fold content is properly prioritized.

Link Information

We identify all of your site’s internal and external links, plus your NoIndex, NoFollow and DoFollow Links AND if your links are SEO friendly.

An SEO friendly link follows these basic rules:

The URL should use a dash as a separator, not use parameters or numbers, and should be a static URL.

To resolve this, use these techniques.

1) Replace underscores or other separators with a dash, clean URL by deleting or replacing numbers and parameters.
2) Merge your www and non www URLs.
3) Do not use dynamic and related URLs. Create an XML sitemap for proper indexing by search engines.
4) Block unfriendly and irrelevant links with robot.txt
5) Endorse your URLs in canonical tags.

AlexaRank

Need to know what your traffic or reach rank are? We give you the score that Alexa assigns to your website.

Finishing Up

Do you know who your site is hosted with or where they’re located, or whether you’re IPv4 and IPv6 compatible? How about cURL responses?

About Hostirian

Hostirian has been helping businesses with IT solutions for over 20 years. Offering this FREE resource is just one way we push the envelope to help businesses do what they do best, and that is to run successful online businesses.

How to add a heading in WordPress

Heading styles not only give your viewers a better visual representation of what the important points of what your post and pages really are, they also help search engines determine the important content on your site, helping improve your visibility.

To create headings, use the styling options drop-down menu in the first row of the toolbar (the default styling is “Paragraph”). Highlight the text you would like to modify, and use the drop-down menu to select a different style. By default, WordPress offers six different heading styles for highlighting points on your content or for separating topics on the same page – Heading 1 is usually the largest and most important, incrementally scaling down for each of following headings.

When your content is formatted as you would like it to appear on your site, remember to save or publish your content!

Key Considerations for Outsourcing Technical Support

Companies of all sizes outsource aspects of their business to save time and money. The benefits seem obvious: from marketing and human resources to tech services, outsourcing is one way to streamline business processes effectively. And outsourcing is on the rise, with technical support being one of the areas experiencing the most growth. In fact, the technical support outsourcing market is expected to grow 6 percent by the year 2020. This includes both call center and helpdesk support. But how can you know whether your company stands to benefit from outsourcing technical support processes? First, it is helpful to understand just what it entails.

According to Udemy, outsourcing is the practice of delegating work to another person or organization, usually a third party that isn’t associated with your business. It requires you to entrust a portion of your business processes to an external resource. The same Udemy article points out that most organizations adopt outsourcing for the following reasons:

  • Unavailability of in-house expertise
  • Cutting costs in the short or long term
  • Better management of in-house workflow

To put it simply, many companies stand to benefit from outsourcing technical support because staffing an in-house team requires more capital investment and infrastructure, along with increased human resources costs. The following is a more in-depth look at why companies like yours should consider transitioning to an outsourced technical support model.

  • It’s cost effective. When companies outsource, they eliminate the costs associated with hiring employees. This can include training resources, health insurance, management oversight and more. It can also free up capital funds. Because you are outsourcing processes that aren’t essential to your business, you can better allocate resources on items that are more central. And you’ll have less overhead.
  • Better customer service is available. Outsourcing your technical support team means that services are available around the clock, at a fraction of the cost of hiring full-time employees. In addition, you will have access to services and solutions you may not have considered before. Your support team will be able to monitor your systems 24/7, identifying problems and addressing them before they affect other areas of your business.
  • It improves business focus. When you outsource technical support, your employees can focus on their core responsibilities rather than trying to cover multiple areas at once. Outsourcing vendors are trained in IT specifically, so they are better equipped to deal with challenges as they arise. Trying to keep up with the tech aspects of your business can be expensive and time consuming, and mistakes are common. Specialized outsourcing partners reduce your risk of making the wrong decision. You’ll increase staff productivity and enable your company to become more flexible, agile and dynamic.
  • You can increase the talent pool. When you choose to outsource technical support, you have the ability to access skilled tech professionals and the collective experience of a dedicated IT team. You can be sure they have the right training and certifications to do the job. This gives you a competitive advantage as well. While you may not know what to look for when hiring for technical positions, outsourcing vendors do. You can also access the right talent without worrying about geographic location.

If you decide to outsource your technical support, it is important to hire the right team and develop a good working relationship with them. The following are some aspects to keep in mind as you begin the process of hiring an outsourcing vendor. To complete the process effectively:

  • Be able to communicate the goals and objectives of your project.
  • Have a strategic plan for your relationship with the outsourcing partner.
  • Consider asking for references and do your research to determine reputation.
  • Outline all expectations involved, including finances.
  • Ensure that lines of communication are open.
  • Get buy-in from stakeholders and other decision-makers.

Follow this LINK to learn more about the Helpdesk services that Hostirian has to offer your business.

 

Article by: Gloetouch