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How to Convert Web Visitors into Paying Customers

You all know the feeling. It arrives the moment that you focus on your website’s monthly traffic analytics. The number of web visitors each month lure you into a cold, long stare as you compare it to your number of sales that month. What seems like a slight breeze of confusion sweeps over you, making you wonder why those numbers do not match. Unfortunately, those numbers will not ever match until you make some changes to your website!

As the number of people visiting your website increases, you want to convert those visitors into loyal clients. Listed below are five tried and true methods of converting those visitors into customers

1. Demonstrate how your product is ideal

The idea is to convince your visitor that they do not need to continue looking at other sites; your site has it all and your product is exactly what they need. Remember: The goal is to show your visitors that they need you. Make your visitors feel like you are addressing them and not just bragging about yourself. For example, instead of listing testimonials, try describing various situations and how you helped the client. You want the client to recognize him or herself in the scenarios. 

2. Utilize home page sign ups 

The more convenient your contact information, the more likely your visitors are to actually use it. Many people only view a site once, so grab their attention early on and start the relationship right away. Remember: Many people are wary of new relationships, even if it is a simple web presence. By circulating a weekly or monthly newsletter or magazine, you can maintain contact without seeming overly pushy. 

3. Immediate gratification goes a long way

Give your visitors something they can use immediately. Whether this is a free gift incentive, a fantastic Top 10 List, or downloadable forms, provide every visitor with a takeaway resource. Remember: Don’t forget to put your name on these documents! Publicizing yourself, your site, and your product is vital. Every pdf or downloadable document your visitors print is one more piece of advertising.

4. Create a sense of personal commitment

If you portray yourself as invested, your visitors are more likely to think you are invested in them. Be direct. Make it personal. Above all, make it crystal clear that you can help solve their problems. Make it very clear that they are able to trust you! Remember: Position yourself as an invaluable resource and make your contact information accessible and easy to locate. This brings you one step closer to gaining a new client.  

5. Quality is obvious

When it comes to your actual website, you get what you pay for. While it may seem expensive in the beginning, think about how much money will be generated from a professional website. Remember: Website maintenance is extremely involved. Not only does the content have to be exact, the design, development and usability must be exceptional. It is usually beneficial to contract with a designer who can transform your product ideas into a credible and professional website. 

5 Benefits of SEO for Small Businesses

So many things have changed, technologically and digitally, over the years. Although much has changed, the idea of Search Engine Optimization, or SEO, hasn’t changed a bit. In fact, it is still considered one of the most significant marketing strategies out there. 

Businesses and websites all over the world utilize SEO to grow their business, sales, customer base, and yearly revenue. SEO has numerous benefits that are all known to improve a website’s visibility, help drive targeted organic search traffic to websites, help turn those customers into clients, and much more. 

There is no doubt that these benefits are important for large businesses, but they are even more crucial for small businesses looking to grow. If you are a small business owner and have yet to utilize SEO, you need to start, NOW! SEO is your ticket to a bigger, more successful business. 

We have outlined five benefits of SEO for small businesses like yours. 

1. Heightened Brand Awareness 

People who are searching for words and terms that are relevant to your business are more likely to come across your small business website. Depending on the ways that you have optimized your website, people from all over the world could be seeing your site at the top of the search results page more than once. The more your website is seen on the first page of the search results, the more brand awareness that you are receiving. Brand awareness is so important because it means that more people are aware of your site. It also means that they are more likely to click, share with their friends, and consider your business in the future. 

2. Cost-Effective Marketing 

Utilizing SEO the right way can actually be a very cost-effective opportunity to digital market to a broader audience. As you may know, bigger businesses have larger budgets to spend on pay-per-click advertising, Facebook ads, and other types of highly priced advertising. While bigger businesses can outspend you on marketing techniques, you can win the competition by working smarter and not harder! With SEO, you aren’t paying for ad space. You are basically just optimizing your site and positioning yourself to be noticed by a greater number of people. Once you start getting more traffic to your site, you won’t have to spend money on marketing because you will already be getting that desired traffic! For small businesses, SEO is easy on the budget and great for your website! 

3. Increased Conversion Rates 

With more clicks comes more traffic, especially if those clicks are coming from people searching for products relevant to yours. The more traffic that you have on your site, the more likely you are to see those conversions. If your website is easily accessible and indexed near the top of the page, you should have no problems seeing more sales and customers. It’s all about how you optimize your site. If you’re lucky, those customers may return and bring their friends too! 

4. More Customers

The main goal for a small business should be to grow their company, draw in more customers, and make more sales. You can do all of this by simply investing in your website’s SEO. In fact, small businesses who have websites grow twice as fast as small businesses who don’t. So, if you have a website, you are already ahead of the curb. This statistic shows us that people are online and they are ready to spend money. You just have to put yourself in front of those people. SEO is incredibly important for small businesses like yours because it puts your website in front of people who may otherwise never see your brand. All it takes is a little optimization on your website and Google will take notice! Not only will you find more customers, but you will also find new markets. 

5. A Better, More Productive Website 

Before indexing, Google looks at every inch of your website and decides on its usability and functionality. A website is really all about the user experience. You want to make sure that your website is easy to navigate, use and purchase products from. Optimizing your website for SEO can help you do that. Pay attention to things on your site, such as your call-to-action button, your navigation bar, your URLs, your page layouts, and much more. When your website is easier to use, you’ll find that you have more visitors lurking your site and buying your products.

Although SEO practices are incredibly important for businesses of all kinds, it is important to stress that small businesses need to be paying the most attention. Investing just a little more time and money into your website optimization will pay off when you finally see your website on the first page of those search results. Wondering how you can optimize your website for SEO? Don’t worry, we have the answer to that too.

Why Customer Lifetime Value is Important and How to Calculate it

Most people underappreciate the purpose of Customer Lifetime Value, which is crazy because it’s essential in the growth of your business! This is the one time that you cannot drop the ball! Customer Lifetime Value may not seem like an important quality, but refusing to calculate your CLV may cause you to fall behind your competitors in the long run. 

Customer Lifetime Value is a measurement of how valuable a customer is to your company. It tells you how much your customers like your products and services, how well you are resonating with your audience, and how you can improve. It also helps with other things like sales, marketing, product development, and customer support. The CLV does not base a customer’s value based on singular purchases. It measures the amount of money that a customer will spend on your business over the lifetime of your relationship. 

For example, let’s say that the same customer visits your coffee shop every once in a while and spends a total of $50 per year at your shop. If that customer continues spending money at your coffee shop for the next 5 years, then their CLV would be $250. Although the math was simplified for the purposes of this example, this simple calculation can be determined by multiplying the average monthly transactions, the average amount spent per transaction, the average number of months that your customers remain loyal, and your average gross margin. 

Your business cannot thrive without knowing this essential information. Studies show that it costs less for a business to keep an existing customer than it does to attract a new one. Specifically, the odds of selling to a current customer are 60%-70% while the odds of selling to a new customer are 5%-20%. Your customers are not just the money that they spend on your business today. They also have an incredible future value if you can keep them as customers. Most businesses have seen major growth merely by increasing the value of their already existing customers. 

The CLV helps businesses maintain a lasting relationship with loyal customers while learning how to build relationships with new customers as well. The CLV goes hand in hand with Customer Acquisition Costs (CAC). Customer Acquisition Cost was created to tell you how much you need to spend to acquire a single new customer. For most businesses, the cost of acquiring a new customer is determined by the costs of generating a new lead and the costs of converting that lead into a customer. The Customer Lifetime Value number can only make sense if you take the Customer Acquisition Cost into account. 

There is so much value in knowing your business’s Customer Lifetime Value. Calculating your CLV can help you determine how much you need to spend to acquire a similar customer and still have a profitable relationship, what kinds of products customers with the highest CLV want, which products have the highest profitability, and who your most profitable clients are. These decisions can help increase your business’s profitability. 

In the midst of everything going on, you cannot forget the value that your customer provides to your business. They’re a valuable asset whose importance shouldn’t be swept under the rug. You can capitalize on their importance by attempting to understand the customer experience so that you can measure feedback. Attracting a new customer requires a ton of time and energy, such as advertising, marketing, special offers, and more. We previously established that it costs much less to keep a recurring customer. A few things you should be asking yourself before you do anything are: 

  1. How much do I need to spend to get a customer? 
  2. What do I have to do to keep this profitable?

If you know the answer to these questions, then you will be putting yourself in a great position to get ahead of your competition. There are also some proven techniques that you can use to start boosting your CLV. These proven techniques should be used to sell to your current customer base to increase the likelihood of them buying from you. Some examples of things you could do would be to make it easy for customers to return items, communicate expectations of delivery dates, create a rewards program to encourage reoccurring purchases, build brand loyalty by offering freebies, upsell your items, and make it easy for customers to get in touch with you. 

You will build yourself a more successful and profitable business just by doing these simple things. Keep your focus on retaining your current customer base and attracting new customers and you’ll see your business flourish like you’ve never seen before.