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How to Convert Web Visitors into Paying Customers

You all know the feeling. It arrives the moment that you focus on your website’s monthly traffic analytics. The number of web visitors each month lure you into a cold, long stare as you compare it to your number of sales that month. What seems like a slight breeze of confusion sweeps over you, making you wonder why those numbers do not match. Unfortunately, those numbers will not ever match until you make some changes to your website!

As the number of people visiting your website increases, you want to convert those visitors into loyal clients. Listed below are five tried and true methods of converting those visitors into customers

1. Demonstrate how your product is ideal

The idea is to convince your visitor that they do not need to continue looking at other sites; your site has it all and your product is exactly what they need. Remember: The goal is to show your visitors that they need you. Make your visitors feel like you are addressing them and not just bragging about yourself. For example, instead of listing testimonials, try describing various situations and how you helped the client. You want the client to recognize him or herself in the scenarios. 

2. Utilize home page sign ups 

The more convenient your contact information, the more likely your visitors are to actually use it. Many people only view a site once, so grab their attention early on and start the relationship right away. Remember: Many people are wary of new relationships, even if it is a simple web presence. By circulating a weekly or monthly newsletter or magazine, you can maintain contact without seeming overly pushy. 

3. Immediate gratification goes a long way

Give your visitors something they can use immediately. Whether this is a free gift incentive, a fantastic Top 10 List, or downloadable forms, provide every visitor with a takeaway resource. Remember: Don’t forget to put your name on these documents! Publicizing yourself, your site, and your product is vital. Every pdf or downloadable document your visitors print is one more piece of advertising.

4. Create a sense of personal commitment

If you portray yourself as invested, your visitors are more likely to think you are invested in them. Be direct. Make it personal. Above all, make it crystal clear that you can help solve their problems. Make it very clear that they are able to trust you! Remember: Position yourself as an invaluable resource and make your contact information accessible and easy to locate. This brings you one step closer to gaining a new client.  

5. Quality is obvious

When it comes to your actual website, you get what you pay for. While it may seem expensive in the beginning, think about how much money will be generated from a professional website. Remember: Website maintenance is extremely involved. Not only does the content have to be exact, the design, development and usability must be exceptional. It is usually beneficial to contract with a designer who can transform your product ideas into a credible and professional website. 

5 Benefits of SEO for Small Businesses

So many things have changed, technologically and digitally, over the years. Although much has changed, the idea of Search Engine Optimization, or SEO, hasn’t changed a bit. In fact, it is still considered one of the most significant marketing strategies out there. 

Businesses and websites all over the world utilize SEO to grow their business, sales, customer base, and yearly revenue. SEO has numerous benefits that are all known to improve a website’s visibility, help drive targeted organic search traffic to websites, help turn those customers into clients, and much more. 

There is no doubt that these benefits are important for large businesses, but they are even more crucial for small businesses looking to grow. If you are a small business owner and have yet to utilize SEO, you need to start, NOW! SEO is your ticket to a bigger, more successful business. 

We have outlined five benefits of SEO for small businesses like yours. 

1. Heightened Brand Awareness 

People who are searching for words and terms that are relevant to your business are more likely to come across your small business website. Depending on the ways that you have optimized your website, people from all over the world could be seeing your site at the top of the search results page more than once. The more your website is seen on the first page of the search results, the more brand awareness that you are receiving. Brand awareness is so important because it means that more people are aware of your site. It also means that they are more likely to click, share with their friends, and consider your business in the future. 

2. Cost-Effective Marketing 

Utilizing SEO the right way can actually be a very cost-effective opportunity to digital market to a broader audience. As you may know, bigger businesses have larger budgets to spend on pay-per-click advertising, Facebook ads, and other types of highly priced advertising. While bigger businesses can outspend you on marketing techniques, you can win the competition by working smarter and not harder! With SEO, you aren’t paying for ad space. You are basically just optimizing your site and positioning yourself to be noticed by a greater number of people. Once you start getting more traffic to your site, you won’t have to spend money on marketing because you will already be getting that desired traffic! For small businesses, SEO is easy on the budget and great for your website! 

3. Increased Conversion Rates 

With more clicks comes more traffic, especially if those clicks are coming from people searching for products relevant to yours. The more traffic that you have on your site, the more likely you are to see those conversions. If your website is easily accessible and indexed near the top of the page, you should have no problems seeing more sales and customers. It’s all about how you optimize your site. If you’re lucky, those customers may return and bring their friends too! 

4. More Customers

The main goal for a small business should be to grow their company, draw in more customers, and make more sales. You can do all of this by simply investing in your website’s SEO. In fact, small businesses who have websites grow twice as fast as small businesses who don’t. So, if you have a website, you are already ahead of the curb. This statistic shows us that people are online and they are ready to spend money. You just have to put yourself in front of those people. SEO is incredibly important for small businesses like yours because it puts your website in front of people who may otherwise never see your brand. All it takes is a little optimization on your website and Google will take notice! Not only will you find more customers, but you will also find new markets. 

5. A Better, More Productive Website 

Before indexing, Google looks at every inch of your website and decides on its usability and functionality. A website is really all about the user experience. You want to make sure that your website is easy to navigate, use and purchase products from. Optimizing your website for SEO can help you do that. Pay attention to things on your site, such as your call-to-action button, your navigation bar, your URLs, your page layouts, and much more. When your website is easier to use, you’ll find that you have more visitors lurking your site and buying your products.

Although SEO practices are incredibly important for businesses of all kinds, it is important to stress that small businesses need to be paying the most attention. Investing just a little more time and money into your website optimization will pay off when you finally see your website on the first page of those search results. Wondering how you can optimize your website for SEO? Don’t worry, we have the answer to that too.

What Are The Best Ways To Ask For Reviews?

If you have a brand, you may already know how important reviews are for your business credibility. Reviews are absolutely essential for your business, but actually getting people to leave a review is a whole different story! 

Many people struggle with the thought of asking a customer to leave a review. Thoughts of negativity may sweep your mind, causing you to think that maybe you’ll sound stupid if you ask or maybe they’ll leave you a bad review for everyone to see! Just like anything in life, there are a million different things that could happen, though most of them are beyond unrealistic. 

The only reason why you need to ask for reviews is because people need to be told what you need them to do. The truth is that most people don’t even think about writing reviews for the businesses that they visit or the online stores they shop from. Unless your customer had a beyond horrific experience or an out-of-this-world excellent experience, they will not normally think about writing a review. 

In that case… you need to ask! And just to be clear, there is no harm in asking. Even though it sounds intimidating, you need to push through and ask anyway. It’s better that you try and fail rather than failing because you never tried. We guarantee that you won’t fail by asking for reviews. You will only be helping your business. 

So, put all of those negative thoughts aside and open your mind to new ways that you can approach your customers and ask for that positive feedback! 

The good news is that most customers are more than happy to tell you what they think. All you have to do is ask

1. Product Feedback Email 

If your business sells tangible products, it would be a good opportunity for you to ask for product reviews. This is a great way for the customer to give you honest feedback about product they purchased! Instead of asking your customers to write any kind of review, ask them to write a product review. This gives them a topic and a greater incentive to write about the product! 

2. Link to Feedback Survey 

Make sure you snag the customer’s email address when they’re shopping in store or online! Their email address gives you the opportunity to send them a thank you email and a link directing them to a survey. You might be thinking, “Why would somebody want to fill out my survey?” Well, you will get some people that won’t look at it. But, you will also get some people that will! Those are the people that matter. You will never get survey feedback if you don’t ask for it. Don’t be afraid to send them the link and see what happens!

3. Ask for a Facebook, Google, and/or Yelp Review 

People are already on their phones for most of the day, scrolling online and through social media. Take advantage of that opportunity and ask your customers to leave you a review on the platform that they most use. If they already use Facebook everyday, then why not have them visit your Facebook page and leave a positive comment? Although Yelp clearly states that you are not allowed to ask people to leave a review, you can certainly allude to the fact that you have a profile. With Google and Facebook, it is more acceptable to directly ask for a review. Just be sure to remind your customers that Google reviews increase your brand visibility and that a social media review will help increase your online presence. 

4. Ask in Person 

What ever happened to the good ole fashion way of communicating? Ask your customers in person! It doesn’t matter if you include it at the bottom of your receipt, hand them a reminder card, or just ask your customer face-to-face. Asking your customer directly can be a very effective way of getting that review. You don’t have to make it weird either. All it would take is a “Hey! Thank you so much for shopping with us! It would mean the world if you could leave us a review today and let us know about your shopping experience!” 

5. Add an Incentive 

One partially-genius way to get your customers to write you a review is to offer some type of incentive for doing so. Whether that means you will enter them into a raffle, give them a coupon to your business, or promise to give everyone a free gift when they enter your store; Give your customers some reason why they should give you feedback on their experience. As mentioned before, most people will gladly write you a review. But, an incentive never hurts.

6. Over the Phone/ via Text. 

Another effective way to get those reviews is to ask the customer over the phone! Keep in mind, that calling or texting a customer who had multiple problems with your business may not be the best person to ask. Try to contact people who, while at your business, expressed their gratitude and happiness with your service! Those people will most likely be the most responsive. There may not be a lot of cases where you are face-to-face with your customers. For this reason, asking your customers via phone or email is the most popular way to ask for a review.

7. Use a Review Management Tool 

Consider using a review management tool to keep track of your reviews, send requests to write a review and reply to reviews that have already been written. In most cases, you will not be notified when a customer writes a review on any of the platforms where your business is listed. That leaves you with the job of having to log onto every platform and reply manually. Unless you have more time on your hands than you know what to do with, it would benefit you to at least look into how a review management tool can help your business.

The Hostirian team offer a few tools that will help you with every part of those reviews. Our tools will also show you analytics, offer you the best keywords to use, allow you to send mass messages to customers, and much more! Our tools, Customer Voice and Reputation Management, are worth checking out if you have ever struggled to manage your reviews! Even if you are not struggling, make it easy on yourself! Get some online tools to help simplify your life and manage your reviews. 

Reviews build your brand reputation. The importance of reviews is sometimes swept under the rug. Don’t forget you need them to grow your brand, increase sales, build your credibility, improve your SEO, drive traffic to your website and much more! It has been proven that nearly 4 out of 5 consumers read reviews before making a purchase. You absolutely need those reviews. If you are not getting them, the best thing you can do for your brand is to ask for them. And remember, if you ask for those reviews, make sure that you respond to them! 

Why Social Media is Important for Business Marketing

There’s no getting around it. Your business needs to have an online presence. But, not just that! You need a social media presence! That’s just a fact. Social media is an essential piece to any marketing strategy, whether you have a small business or a giant company.  

Social media is essential because it allows the opportunity to connect with your customers, promote your brand, and increase your sales. We live in a social-media consumed world. Over half of the entire world uses it! That’s 3.8 billion people who are interacting on various platforms daily. Facebook is the most popular platform, with 2.7 billion active users. Instagram and YouTube trail close behind with millions and millions of users combined.

Social media has not only changed the way people communicate with their friends and neighbors, but it has changed the way that brands sell their products. It has become a place where brands and companies are able to share original content and grow their brand.

As easy as it may seem, social media can be difficult to utilize effectively. Most brands struggle with creating a formal strategy to push out information, while other brands struggle with building a loyal following. These things aren’t as difficult as they may seem! You can build a loyal following and create an effective strategy by trusting the process. Social media is incredibly important for these reasons. 

1. Engage with Customers 

Social Media is an effective way to interact and engage with customers that you wouldn’t otherwise have the opportunity to engage with. Communication with your audience helps your brand in so many ways. The most important part is that it creates a relationship between yourself and the customer. The relationship that you have with your customers is setting the stage for potential conversions. Not only that, but opening the line of communication to your customers allows you to receive public feedback on your products, gain trust and loyalty from your customers, and grab the attention of new faces. 

It also gives the customers quick access to your inbox when they have questions or comments about your brand! Social media has given brands the ability to expand their business past their small hometown shop. 

2. Increased Website Traffic 

For a business or a brand, the purpose of social media is to expose their products or services to a larger audience and funnel those people back to their website. Social media was not meant to be used in place of your website. For businesses, it has been used to bring people to their actual product. Social Media is free to the public due to the ads displayed to users. Take advantage of that opportunity! Your online presence is meant to promote and advertise your brand further than you could advertise it traditionally. It is an effective way to show the world your products and then funnel them to your actual website to purchase the item. You can increase your chances of people visiting your website if you regularly promote your blog content, make your content sharable, and continuously engage with your audience.

3. Impacts SEO

To much surprise, your social media impacts your SEO. You may already be aware that your business listings are incredibly important. Your listings are the reason that anyone on the internet can call, locate your business, or view your business hours. It can be a pain to input your business information into several different locations, but you need to have them to optimize your website! Your business listings extend to your social media pages. Your social media is a great place to list all of your business information so that you can optimize your brand for SEO. This means that you should include in your online profile a keyword-rich description, an indication of your services, your hours, phone number and address that matches your google profile. When your social media listings align exactly with your google profile, your website will be trusted and you will be better optimized! 

4. Brand Recognition

Having multiple profiles and accounts for your brand will help your visitors build brand recognition. This means that the more content you post on social media, the more your audience will recognize your brand’s colors, logo, design, and products. If your customers really like your products and services, they may even share it with their friends! ( meaning that your content is reaching more people). The more often your audience sees your brand on social media, the more willing they are to eventually make a purchase. For this reason, some brands hire representatives or influencers to promote their products with the intention of spreading awareness of their brand. 

5. Cost-Effective 

Another great thing about social media is that it is a very cost effective way to advertise your products and services. Creating an account is free for most all social networking platforms. For the most part, the only thing that you will have to dish out are funds for paid advertising. Even with paid advertising, you wouldn’t have to spend a lot. A social media account is one of the best ways that you can promote your brand on a budget. A cost-effective marketing plan is so important because it allows you to hold a bigger budget for other marketing possibilities. The goal is to make your brand known to the public. You can do this by investing in social media and saving that budget for other opportunities to grow your brand! 

Social media is a crucial part of business marketing. For all of these reasons and more, social media will help you gain more website visitors, help you be recognized, and initiate more conversions. If you still have yet to create a social media profile for your brand, start now! It’s never too late! Take that first step, create a profile and start creating a relationship with your customers.