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Facebook Recommendations Vs. Google Reviews?

Scrabble letters that spell review

Facebook has made many changes over the years. One of the biggest changes was the transition from Facebook Reviews to Facebook Recommendations. This change happened a few years ago, but it has had a major impact on the way that people engage on social media and leave feedback for businesses on the platform. 

Before I dig too deep, Facebook Recommendations is Facebook’s version of reviews for businesses. Users are able to express whether or not they recommend a business. From there, they can write a review, add photos and tag. Facebook recently changed their process for leaving recommendations. Up until a few years ago, Facebook gave users the option to rate businesses on a scale from 1 to 5. The change now presents users with the question, “Do you recommend (business name)? Yes or no?”, along with the option to share their experience.

This change allows users to leave feedback in a much more detailed way than they had before. In fact, it is very similar to the way that users leave a review on Google. You may be wondering, “What is the difference between Facebook Recommendations and Google Reviews?” Well, there are a few differences. Google Reviews and Facebook Recommendations are arguably two of the most important places to earn reviews. While the differences between the two are the really just the platform used, both types of reviews can improve a business in different ways. 

What are the benefits of both platforms?

Google Reviews are a way for users to review businesses using their Google account. They are so important because they can improve local search ranking, increase trust and credibility with customers, influence customers on future purchases, help businesses gain helpful feedback, improve click-through rates, create brand awareness, and so much more. Google Reviews give businesses the boost of credibility they need without spending a dime. 

Facebook Recommendations is more interactive. Instead of users ranking a business on a 5-star scale, users can now add photos along with text. They are also much more informative and help with organic reach. Facebook Recommendations is now based on how many people recommend or do not recommend a page, past reviews, and previous ratings. Facebook changed their process because they saw a lot of problems with their previous style. Facebook’s new process was created so that businesses with a Facebook page would be more visible to Facebook users. Facebook Recommendations can increase reach, allow users to share photos, and tag so that others are more likely to see your page. With Facebook, the better the recommendation score, the higher the chance that a business has of engaging new customers. 

Which platform is more important?

So, if both platforms show benefits, which one is more important? To be honest with you, they are both crucially important for your business. Neither one or the other is more important. It’s like comparing apples and oranges. Both platforms benefit businesses in their own way.

Facebook is the most popular social media platform of all time. With nearly 2.7 billion active users, Facebook’s popularity isn’t even in question. Because so many people are using the platform, it is essential that your business has a page and reviews for other people to see. Although you need Facebook Recommendations, they should not replace your Google Reviews. Your business will benefit from having a good balance of both. 

Why should businesses use both?

Google is the most popular online review platform. Nearly 57% of consumers use Google to read reviews. Nearly 9 out of 10 consumers read online reviews before making a purchase. Reviews are so important, especially those on Google. Google is the most visited website on the Internet. No wonder their reviews are so valuable. 

Facebook Recommendations is great for many reasons. It will not help your business dominate the search ratings, but it will make users feel more comfortable. More people have a Facebook account and are more comfortable expressing their feedback on Facebook rather than Google. Facebook is also a platform that was created for engagement and conversation. Therefore, users are able to have a conversation with someone who leaves a review. A Facebook Recommendation may show up in a Google results page when someone searches for your business, but they have no impact on whether your business ranks for relevant search terms. 

While there are many differences and benefits of each review platform, you do not need to choose between one or the other. Your business will benefit significantly by using both. You can start this journey by creating a Facebook page for your business (if you don’t already have one) and starting a Google My Business Account. The rest is up to your audience. Don’t forget to ask for those reviews!

Should I Advertise on Instagram?

a phone sitting on a table

In today’s technologically advanced climate, there are no limits to what you can do in marketing and advertising. You have so many options in front of you. Your success is determined by the social media platform you use and how you use it to further your business. Let’s talk about Instagram. 

Instagram first launched in late 2010. Little did the public know that this measly application would soon become a social media giant. People and businesses all over the world have joined the platform since then in hopes of connecting, sharing and reaching a new crowd of people. Around 1 billion people are using Instagram today, standing as one of the most popular social media platforms out there, right behind Facebook. 

The great thing about Instagram is that it has unlimited marketing potential. Your business has the potential to grow to new heights. As much as Instagram has become a popular social media channel, it has also become a successful marketing platform. Instagram has built its fame around the ability to post visually pleasing pictures, which can be very effective for businesses with eye-catching content. 

The answer to your question is…

If you are wondering whether or not you should advertise on Instagram, you should consider your brand and audience. There are so many positive aspects to advertising on Instagram that you should consider before you completely rule it out. 

If you ask me, “Abby, should I advertise on Instagram?” , I would say, “Well young Padawan, it depends on your business goals. It all comes down to how well you can market your product visually. Though, in my opinion, it would always be a yes.” 

Before I keep throwing random, yet surprisingly interesting, information at you, consider these reasons to advertise on Instagram. 

1. Facebook and Instagram are sister platforms

If you have a Facebook account (which you should), you will be happy to know that the two are connected. Therefore, what you post on Instagram, can be shared to Facebook, helping you reach broader audiences. If you have been using Facebook for a while, you should be able to access your Facebook analytics and data to then target your audience on Instagram. That data will help you determine what has been working and what hasn’t. The good news is that you don’t have to reinvent the wheel when it comes to posting ads on Instagram. You will already have an idea of what to do because you have done it on Facebook.

2. Integrate Shopify and sell products quickly and easily 

One of the many upsides to marketing on Instagram is the many different ways that you can visually market your product. Shopify is one of those channels that have allowed businesses to sell their products quickly and easily. Shopify is a one-stop-shop for businesses who want to sell their products through the app. Instagram’s shopping feature allows tagging of products on pictures so that users can purchase items directly through the Instagram app. Shopify makes the sales process super easy. This has been known as a great tool because businesses are converting sales right on the app instead of driving users to their website and then point of purchase. 

3. Engagement rate on Instagram is higher 

Yeah, you heard me right! The engagement rate on Instagram is higher than the engagement rate on any other social media platform. According to a recent study, Instagram generates 70% higher engagement rates than Facebook. It also generates 669% more engagement than Twitter! Even though Facebook stands as the leading social media platform, Instagram leads in engagement. It is considered by far the most engaged social platform for brands, with at least 2% to 7% of users engaging with each post. 

4. Easy marketing 

While investing in paid advertising will certainly do you some good, having an Instagram account can bring your brand more awareness. Generating a new following can be difficult, but you can at least have a good time trying. Simply having an Instagram account will allow you the opportunity to engage with users, post subtle ads, create more brand awareness, and grow a loyal following. It could not be easier! Even if you didn’t want to spend any money on advertising, you would still have the ability to post on your business account and gain followers organically. Posting on Instagram allows you the opportunity to tell your brand story in a way that is not too over-promotional. You can even be creative with your posting too, such as creating giveaways, shouting out loyal followers, and going live on your story to answer customer questions. 

5. Different ways to advertise

In the last segment, I talked about how simply having an account will do wonders for your brand, as long as you engage and post consistently! This is true, but if you wanted to take your marketing a step further, there are several different things that you could do. With Instagram, you are able to utilize photo ads, video ads, carousel ads, and stories ads. Each type of ad is displayed on a different area of Instagram in an attempt to capture the attention of different audiences. Before you throw all of your ad spend into each type of ad, think about what would most successfully bring your brand more awareness. 

When deciding whether or not marketing on Instagram is right for you, ask yourself if these five positive aspects of advertising fits in with your brand goals. As mentioned before, Instagram has unlimited marketing potential. It all depends on what you do with that potential that can take your brand to new heights. Along the way, you may even gain a better understanding of your customer base, reach untapped customers, and build a better brand-follower relationship. 

Five Things You Need to be Split Testing on Your Website

Your website’s CTA (Call-to-Action) button is quite possibly the most important button on your webpage. It was literally designed as a creative way to invite web users to try your product. As a website owner you should always be asking yourself “Does my website fit the brand I am trying to sell?” and “Is my CTA button strong enough?”. Well, you can find out this information and test your website’s visual content by split testing different techniques.

Split testing, also known as A/B testing, is a method of comparing two versions of a webpage against each other to determine which one performs better… But you probably already knew that. People unintentionally use this method in everyday life. We split test food, beverages, shoes, cars, people, and much more. We are always comparing and contrasting things to decide what we like the best. If we split test in our daily lives, then why would we not split test different options for our website? Specifically, why would we not split test different CTA buttons to see what performs the best? Split testing your website will ultimately help you decide what looks and feels the best. To help you in your process, we have come up with five things that you need to be split testing on your Call-to-Action button.

  1. Nifty Button Shapes

Surprisingly, the shape of your CTA button on your webpage has a BIG impact on whether or not someone will follow through with your offer. You will want to play around with the buttons and split test which shape is more appealing based on the design and setting of your website. There are many different things to consider when choosing the right button shape.

Depending on the “look” of your website, you could choose to add rounded buttons, square or rectangle-shaped buttons, diamond, or custom shaped buttons. There is no limit to what button shape you can use. The most important thing to note is that the shape of your CTA button will determine whether or not a user will click on it. As mentioned, the shape has to go along with the design of your site. Play around with the options on your website and split test whether a circle, oval, or rectangle CTA button would perform better.  

  1. Large Text

People are drawn to big, bold lettering. That is why web designers and marketers always encourage making your web page headline large and bold. In the same way, your CTA button text should be clear, legible, and easy to read. You do not want your text to be so big that it is distracting, obnoxious, or intimidating. If your letter size is too big you could make the customer feel uncomfortable or threatened, which would obviously deter them from your website.

It would be extremely beneficial for you to split test the size of the lettering on your CTA button. Our recommendation is to split test small and large lettering. By doing this, you will have accurate results showing how many people clicked on each one. 

  1. Button Color needs to STAND OUT

The color of your CTA button is perhaps the most important aspect of the button. Studies show that orange and green buttons receive the most clicks. The color of your CTA button should ultimately depend on the design of your site. You will want your button color to contrast the background color of your site so that it stands out. You should not create a red button to go against a red background. Obviously, that would not be a smart choice because it would make your CTA button less visible for the user. In that case, they might even think that the red button on the red background is a mistake on your site. If you are not sure what will look the best, ask your close friends or family if they think your button color contrasts well with your site color.

You can also perform a test on your own by squinting! By doing that, you should see the button color pop! Split testing is really the only way to test what color attracts the most attention and clicks. Studies show that different colors evoke different emotions from people. The colors you choose to use on your website are everything! Think about a few of your favorite TV shows, businesses, restaurants, and stores. Now think about the colors that they use to market their brand. Below is a quick list of colors and the emotions that are usually evoked.

  •  Yellow: Optimism, Clarity, and Warmth 
  •  Orange: Friendly, Cheerful, and Confident 
  •  Red: Excitement, Bold, Youthful
  •  Purple: Creative, Imaginative, Wise 
  •  Blue: Trust, Dependable, Strength
  •  Green: Peaceful, Growth, Health 
  •  Gray/ Silver: Neutral, Calm, Balance
  1. First-Person Speech

Studies show that those who switched from second-person speech to first-person speech on their CTA buttons have seen a 90% increase in clicks. This does not mean that you should use first-person speech everywhere on your website! That would only leave your audience feeling confused and uncomfortable. You should only use first-person speech on a CTA button. Make sense? For example, instead of the CTA button saying “Your Free Newsletter”, it would say “My Free Newsletter”. Using first-person on the CTA button will make your offer feel more personal. You should perform a split test to gauge which technique is the most successful. We both know that the first person technique will gain more traction… but go ahead and split test it! 

  1. Use Engaging Words

Call-to-Action buttons should of course include action words! It should include engaging, strong, and exciting text. The last thing you want for your CTA button is lazy, mundane verbiage. You want your customers to want to click on your CTA button. You can always pick up a thesaurus or search the Internet for words to sub in and out. Instead of using boring words such as “Submit”, “Go” or “Enter”, use words that will draw the user into your offer. Use words such as “Download my Newsletter”, “Reserve my spot”, “Take this course” or “Try a Free Trial”. Your words change will go a long way- trust us! Your verbiage should also go along with the text that relates to your offer. When you use more exciting words and phrases in your CTA buttons, you are also engaging your audience and you will inevitably begin to see more clicks. You should stay focused on offer-related actions.

By using these 5 split testing techniques on your website’s CTA button, you will have a better idea of what works and what doesn’t work. You will gain a better understanding of what your audience prefers, and therefore pointing you in the right direction to gain more traffic and grow your business. The first step in seeing what works and what doesn’t work is driving traffic to your website. Do what you can to drive traffic your way, and let your split test do the rest.