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What are Hashtags? How do you use Them?

hashtag

Hashtags are what we use to label and categorize information on online platforms. A hashtag is the pound/number key, followed by a series of letters, words, or phrases that have no spaces in between. They can be used to tag and post relevant information to an online platform like Twitter, Instagram, YouTube, and many more. When they are posted, the information is tagged and is easily searchable within that social platform.

Where should I be using hashtags?

You can use hashtags on most social media sites but they work differently depending on which platform you use. Twitter is the most well-known social media site that utilizes hashtags because it is an easy way to categorize information within 280 words. You can use them in any tweet or comment, as well as in your bio. They can be a great way to join the conversation about people, things, movements, or ideas that you or your business may follow. Twitter also allows its users to search via hashtag and keeps a list of the hashtags that are currently trending. 

Instagram is another social media platform where hashtags are almost always implemented when uploading something new. Hashtags can be used on Instagram Stories, bios, and searched for on the explore tab. What’s different about Instagram in comparison to Twitter is that you can actually follow specific hashtags instead of just accounts. This means that you will receive content from multiple different creators that post something with that specific tag under it.

Hashtags on other social platforms such as Facebook, TikTok, YouTube, etc. function similarly to those mentioned above. They may differ slightly, but the act of tagging content in order for users to find it is all relatively the same. Hashtags are important on any social platform, but Twitter and Instagram arguably utilize them the most. 

Finding your audience

As mentioned before, users can easily search for specific content through hashtags, so this is a great way to reach new people! It is important to find the right balance between trending tags and niche tags. For example, if you only tag things that are trending right now, your content has a good chance of getting lost with all of the other posts under the same tag. Finding somewhat niche and specific tags could help to target people who are specifically interested in what you are promoting or selling. 

Don’t overdo it

One of the biggest unspoken rules about hashtags is to not overdo it! Don’t include too many tags in a post, or else it starts to look cluttered and not as professional. Twitter has a character limit, but Instagram does not. This makes it really easy for users to over-tag their content. Five to ten hashtags on an Instagram post are more than enough to be found online. Another thing to keep into consideration is that you should caption posts on Instagram before tagging them. No one wants to read hashtags as the caption. They should come after.

Resources to improve your hashtags

You may be wondering how to find what hashtags are trending right now, so here are some resources! RiteTag and Hashtagify.me are both websites that analyze what is trending right now. They both are free to an extent, but some content is restricted to paying customers only. Regardless, if you need help with creating hashtags, these are a great way to see what people care and are talking about online right now.

How to Choose The Best Domain Name For Your Brand

Choosing a domain name that fits your brand could possibly be the most important thing that you could ever do for your website. It is pivotal for your success. A good domain name can be an extremely profitable marketing tool to help grow your brand. 

A strong domain name can create so many opportunities for your business, such as professional credibility, visibility, and mobility. Your domain name can also help you in search engine rankings. As you begin to grow your business, your name will become more recognizable by Google, in turn, drawing more customers to your site. 

The actual process of choosing a domain name can be intimidating. If you choose the wrong name, you risk damaging your brand or hurting your search rankings. Your name should compliment your business and create a lasting impression on your customers. In this article, we will share tips, tools and steps to choosing the best domain name for your brand.  

1. Use a .Com Domain Extension 

There are tons and tons of different domain name extensions available today, ranging from .com, to .net, .org, .online, .wine, .life, .jewelry, .photography and so on! There are 280 Internet domain extensions in total, so you would have a wide variety of extensions to choose from. We recommend choosing a .com extension, as they are viewed as the most credible type of website. As cool as it would be to have a unique looking domain name, stick with the .com extension. Believe it or not, .com is the most memorable domain extension. Those who aren’t as “tech-savvy” will automatically tack .com to the end of your domain, whether or not it ends with .com. It might be smart to just avoid the creative extensions and stick with ‘ole reliable.

2. Keep Domain Name Short 

It is important to include keywords into your domain name, but don’t overdo the length. Keep it short so that it is more memorable. Standard rules say to keep your domain name under 15 characters or less. Anything longer than 15 characters can start to get hard for users to remember. Longer domain names also come with the risk of a misspelling, deterring those users away from your site 

3. Keep it Brandable and Unique 

Along with making sure that your domain is short and ends in .com, you should also make sure that it’s unique and creative. Your business name should stand out in your users’ minds, so they never forget it! Before choosing your name, do some research on other blogs/websites and find out what words and names they are using. That research will come in handy more than you think. In the midst of creation, it will help keep you away from a copyright nightmare, yet inspire you to create something that fits your brand. Think of some names that are catchy, yet brandable. For example, websites like Amazon, Google, Target, and many more have very catchy business names that have shown to be wildly successful over the years. 

4. Leave Room to Expand 

When choosing a domain name, do not limit your options. If possible, think about where your business may be in a few years. If you see your business expanding, then do not limit your business! For example, a hair stylist might choose a domain name such as hairstylespace.com, but later might want to offer more services. Instead of branding the website hairstylespace, the hair stylist may want to consider a different business name that would encompass all of the services they offer. Keep in mind that moving your site to a new domain can be a pain in the rear end! Not only that, but it can cause many downfalls, including losing search engine rankings. Our advice is to do yourself a solid and create a flexible name from the very beginning. 

5. Avoid Hyphens and Double Letters 

Stay away from creating domain names with hyphens or double letters. Hyphens can easily be mistaken for suspicious content or spam, which will deter users from visiting your site. Domains with hyphens are also more prone to typos. If you choose a domain name with a hyphen, users may get confused and end up on your competitors site instead. It’s also a good idea to avoid using double letters because it increases the chances of making a typo. For example, let’s say you decided to make it: egggrass.com. Notice the three G’s in the domain name? That kind of a domain name will end up causing typos. Do your best to avoid things that would cause confusion! 

Choosing your domain name may seem like a daunting task, but at the end of the day it should be a fun and creative process. This is your opportunity to define your brand’s message and mission! If you need help with this process, the Hostirian team is filled with creative professionals who’ve done this for years! If you’re running out of ideas, they can help you determine the perfect domain name for your website. If you want to check to see what domain names are available, we have that too!

15 SEO Tips to Improve your Passive Income Website

two men looking at statistics

Search Engine Optimization (SEO) for your website can be complicated, but can also be very effective in ranking businesses highly in search engines. As long as you stick to the basics and use what you know, you will see your business ranked on the front page of search results in no time. If you are looking for a way to earn money with minimal effort, use your time effectively, and grow your business, then you are in the right place! Listed below are 15 SEO tips to help improve your passive income website.

1. Avoid Optimizing Only Your Website 

It is important to optimize your off-site SEO. Do your best to ensure that your articles, blog posts, ads and everything else you do to drive traffic to your website are optimized, too. 

2. SEO Results Take Time 

Results can take weeks or months. Stay busy, work hard, and be patient. 

3. Google Will Help You

If you are in need of some help or advice, turn to Google! 

4. Avoid Copying Content From Other Websites 

Duplicate content might make your visitors happy, but search engines won’t be impressed. When creating content, read some blogs or articles to draw inspiration, but don’t copy them! 

5. Add Some Videos 

This can be as simple as embedding a YouTube video into your website. It doesn’t even need to be your video. Google owns YouTube so they like to see videos on your website. This will help your boost your SEO more than you think it will!

6. Update Your Website From Time To Time 

Keep your website current. Websites that are dormant tend to be downgraded over time. Google will also notice your lack of updates and rank your website lower on search results. You don’t need to spend a ton of time on your website everyday. Spending even 10 minutes a week on your website would be sufficient!  

7. Research your Keywords 

What are people actually searching for? How much competition exists for these words? Use keywords that potential customers would use in searching for products like yours. There are tons of different websites that exist that show the most expensive keywords. Check those out!

8. Use Photos 

Search engines like to see that you have visually appealing pictures on your site. Make sure to “dress up” your website and make it appealing for your visitors!

9. Vary Anchor Text

Avoid using the same keywords all the time. 

10. Avoid Keyword Stuffing 

Keep the keyword density down to 2%. Search engines count!

While quantity is important, the quality of your backlinks is even more important. Seek out some backlinks from popular and authoritative sites in your industry. 

Consider linking other blogs, articles, and videos to your content! Even if it is not content that you created, it will help your website rank better on search results and boost your SEO.

13. Do Something Every Day 

It would look suspicious if you created 100 backlinks in a day. Google is looking for natural growth. A way to show natural growth is by creating things over time instead of creating a bunch of things in one day. For example, create backlinks slowly over time. A few backlinks per day will help your site much more. 

14. Look At The Competition 

Look at websites that are outranking you in keywords. Compare your site to theirs and develop a strategy to improve. There are tons of different tools available that will analyze the SEO components of a website. Use your resources to create a plan!

15. Realize the Truth 

Search engines are simply ranking websites that would be most valuable to those seeking information. Think about what makes a website great and do it. 

What are Keywords? Why Are They Important for SEO?

Let’s face it, there are so many facets to owning and operating a website. On top of keeping everything functioning perfectly and providing an aesthetically pleasing web design, you also need to make sure that you are drawing in more customers with strategic marketing techniques. We say that it can be a lot because… it can be! Oftentimes people forget how important it is to always be optimizing your website for growth, in every way possible. One thing that is incredibly important, and can oftentimes be swept under the rug, is keywords. Keywords are key for the growth and success of your business. If you need help with keyword insertion, online listings, or improving your search rankings, click the green button above! It’s free!

What are Keywords?

Keywords are ideas and topics that define your content. Ultimately, they help search engines find businesses through relevant topics, content, and terms. They also help businesses get noticed through words or phrases that searchers input into their search engine. People use keywords to optimize their web pages as a part of their search engine optimization (SEO) strategy. As much as they are words, keywords can also be phrases, known as long-tail keywords. Long-tail keywords are three or four words strung together to create a specific keyword phrase. Website owners, marketers, and searchers use long-tail keywords to narrow down their search results as they look for products, services, and information. 

As a website owner, you want your website to show up on the first page of the search results. When your website is listed on the first page, you are more likely to see tons of traffic! But, to see your website listed at the top of the search results page, you need to include keywords into your website. Those keywords will help searchers find relevant products and information that match your brand’s products and services.

There are several factors that influence your search ranking. Though, if you include keywords into your website content, you will be one step closer to appearing high on that list

Why are they so Important for SEO? 

Keywords are important for SEO for a variety of reasons. 

  1. Improve search engine rankings by helping Google (and other search engines) understand web page content
  2. Drive more relevant traffic to appropriate web pages 
  3. Increase conversions by helping customers find your website first (before your competitors)
  4. Get content in front of the right people at the best time 
  5. Communicates to Google that a website is a match for a query
  6. Helps understand your target market’s language

How to Use Keywords

Keywords are important, therefore you should learn how to use them effectively. Optimizing your web page for SEO does not mean you should use the same word/words on your website as much as possible. You should write and create content for your site as naturally as you can. You should also avoid copying someone else’s content. When you’re creating content and adding pages to your website, do not try to mislead your audience or trick them into going to your page. Do not use words that don’t exactly describe the contents of your page. You should also avoid awkwardly inserting keywords into your website. By this we mean that you should make sure that your keywords make sense with the rest of your content. You should always make sure that you choose your keywords based on your audience and objective of your brand.

Search engines have become much more advanced over the years. Search engines, such as Google, are always learning and analyzing how people utilize the Internet. Because things are ever-changing, it is more important to focus on writing quality content around each keyword term than to focus on the number of words that you are inserting into your website.

What keywords should I use? 

So… We know that keywords are important, but how do we know what words to use for maximum optimization? There are four things that you can start doing right now to create the most effective keywords for your website. The first thing you should do is brainstorm a list of ideas that describe the products or services you offer. Next, consider using a keyword research tool. There are plenty of free tools online that will give you data on some of the words in your list. A keyword tool will give you the actual words that people search when researching products and services. Once you know the exact words that people are searching for, you will be able to expand your original list to something more effective.

The last thing that you should do is research your total list of keywords and examine the websites and businesses that end up at the top of those search results. If you see other websites that sell similar products and services to yours, then you know you are doing something right! Don’t forget to continue inserting keywords into your content so that your website stays relevant and easy to find when searchers look for similar products.  

 

Keyword search ultimately helps you understand how your target market describes your products or services. Knowing this information will help you understand what words to use on your site so that you can attract more relevant traffic. Knowing these different keywords may even help you come up with some new ideas for content! A little search and web optimization can improve your chances of appearing on the first page of search engine results. This also might also be a good opportunity for product expansion if you notice that your searchers are looking for things that you don’t currently offer. You can further optimize your website by fixing these five things! If you need help with keyword insertion, business listings, or improving your search rankings, click the button below! It’s free!