How Do I Promote My Podcast?

Podcast microphone in front of a monitor

You started a podcast. Now you’re wondering how you’re supposed to promote it. How do you grow your podcast, gain more followers and become podcast famous? Well, I can’t guarantee you will be a famous podcaster right away, but including these tactics into your marketing strategy will help you get there.

I’m getting ahead of myself. Before you jump right into the idea of being “famous”, you need to create the building blocks of your foundation. In this case, your “building blocks” are the different ways that you should be promoting your platform. 

Let’s step back even further. Before you even begin marketing your podcast, you should first evaluate the product that you are trying to “sell” to your audience. The two most important things about a podcast are time and quality content. The quality of your podcast is so much more important than you think. Marketing a bad product will do nothing for you except waste your time. You need to make sure that your current product is something worth promoting! 

You will know that you have a good product when you are producing valuable, attention-grabbing, and unique content. The most important piece of this is value. You will have a much easier time promoting a podcast that provides value to your audience. This is because you will be giving your viewers an incentive to listen! While you are creating this content, keep in mind that it takes time and patience for a podcast to grow. A city isn’t built in a day, right? Don’t get discouraged if your podcast doesn’t grow as quickly as you hoped it would. Growing an audience takes time, work and dedication. Focus on creating valuable content. When you are creating the right content with added value, the audience will follow. Just give it some time! 

When you’re confident that you are producing high-quality content, then you can focus on the ways that you will market your podcast. While cruising the Internet for the perfect podcast marketing strategies, you may have noticed that there are tons of different websites offering their own version of advice. All of the options available may leave you wondering what you should do! Among the chaos of options, keep your eyes focused on your audience. Your podcast will not be for everyone. You have niched down your podcast enough to where your audience is a specific group of people. You should first learn about your audience and then cater your marketing strategies around those people. Don’t be afraid to experiment with different marketing strategies to test what will work! Again, this process will take time. Be patient with yourself and the process. 

Most podcasters use basic techniques to promote their podcast. Remember to pay attention to your audience and build your marketing strategy based on that. 

1. Encourage your listeners to take action

This should be a no-brainer, but you should be encouraging your audience to subscribe, share, and leave feedback on your content. If you are not asking your audience to do the very thing you need them to do to grow your podcast, then what are you doing? Use the spare time you have at the beginning and end of each episode to promote your podcast! Don’t be afraid to be genuine about it either. Explain that their feedback and support will give you the foundation to produce better content for them to enjoy.  

2. Strategize your publishing 

If you are a brand new podcaster, you may not know that it is crucial that you publish your podcast at the right time. If you already knew that, great! Start paying more attention to it! The time in which you post your content may decide your success. If you are not sure where to start, look at other podcasts similar to yours and see if there is a trend. Look at when they post their content and how much success they have had with posting at that time. If you notice a trend in posting, consider that for your own podcast. You may also consider experimenting when you post your episodes. From there, you will gain valuable analytics that will help you figure out the best time to post in the future. 

3. Submit your podcast 

You will want to make sure that you submit your podcast to apps that play podcasts, most commonly known as a podcatcher or an aggregator. Having your podcast listed on several different apps will expand your audience and help you become more visible! Create accounts in places like Google Play, Spotify, Tunein, iHeartRadio, SoundCloud, Podbay, Podtail, and many more. Once you’ve created accounts, submit your RSS feed to every podcast directory so that your podcasts will automatically upload every week. 

4. Network with podcasters 

Another way that you can get your podcast out there is by joining a group of other podcasters. In addition to making some new friends, you may also find yourself learning a thing or two that will help grow your podcast. That community of podcasters may offer support, help you with podcast troubles, or give you new ideas for content. Joining a group of podcasters may be one of the best decisions you could make for the future of your podcast. If anything, it might be nice to just have a community who understands your challenges. 

5. Use the Word-of-Mouth Method 

What an old tactic, right? You may be surprised to hear that this old tactic can actually do some good for your podcast. It’s actually one of the most effective marketing strategies known today. The first step is spreading the word in the right place. Find conferences, local events, or a group that has an interest in the topic of your podcast and spread the word as much as you can! Don’t be afraid to really market yourself and your niche. If you find a group of people who are already interested in your podcast topic, it won’t be hard to reel them in. Networking will be a huge asset to your podcast. You could even encourage your friends and family to spread the word to their friends and family. 

While I’ve only provided five ways that you can promote your podcast, they are a great place to start. I previously mentioned that first focusing on the content that you’re creating is the most important thing that you can do. Focus on creating valuable content and pinpointing your audience so that you have a better idea of your marketing strategy. In the meantime, consider starting a website for your podcast!

Is Cold Calling Dead?

Woman talking on the phone

According to experts, cold calling is not dead. It is still very much alive and kicking. Although it is an old-fashioned tactic, it is definitely still a thing. The art has evolved and adapted over the years to the different ways that people consume products. The only thing that has really changed is the cold calling strategy.

Cold calling first began in 1873, long before the invention of the Internet. Back then, “cold calling” was simply visiting people door to door and selling products directly to someone’s face. When telephones were invented, cold calling transitioned into calling homes and selling products to people over the phone. When you think about it, this technique has been around for so long because it has proven to be successful. Although the strategies for cold calling have changed, the sales approach hasn’t changed. Although we have many new tools and sales tactics, but the process of meeting strangers, introducing them to a product or a change in business, and convincing them that purchasing from you will benefit them in more ways than one is the same.  

As previously mentioned, cold calling has evolved over time along with the different ways that people consume products. It has caused a snowball effect of contacting people in other ways, such as cold emailing and cold messaging. The most difficult aspect about cold calling is its entire essence: that fact that there is no relationship between you and the person you are contacting. The lack of a relationship makes it much easier for the person you called to not answer, never call you back, or hang up on you mid-conversation. Those are obvious negative realities of this tactic, but despite those downfalls, cold calling still works with about a 2% conversion rate. 

If you turn to Google, you will likely see hundreds of articles about the “death” of cold calling. With an abundance of these articles floating around the Internet, it would be naïve to deny the facts. It really comes down to perception. It still has the potential to work as long as you have the will power to strike up a conversation and the thick skin to take a rejection. Although it does have potential, you will most likely face challenges while in the process.

Consumers today have an extremely negative perception of cold callers, which is why it is so believable that cold calling is indeed dead. Currently, there are nearly 240 million phone numbers on the national do not call registry. Those numbers have even been increasing by the year. It is clear that people do not want to receive unsolicited calls. 

Cold calling used to be one of the only prospecting strategies out there. While it isn’t dead, it would be wise to recognize that it shouldn’t be your only go-to sales option. The Harvard Business Review released information that shows cold calling is ineffective 90% of the time. Less than 2% of cold calls result in a meeting. With these facts, it would be hard to believe that it ever works. Believe it or not, it isn’t dead; It’s just evolved. 

Nowadays, modern businesses are using alternative solutions to continue to make sales without fully relying on making an unsolicited call. Some of these alternative sales solutions are engaging with customers on social media, answering questions on Quora, asking for referrals, keeping in touch with prospects after the sales process, and writing for a blog. 

To answer the question: no, cold-calling is not dead…yet. It is still very much alive. It is simply a tactic that has evolved into several other sales strategies. Although modern businesses have seen success with cold calling, it should not be your go-to sales solution. Consider other alternatives for connecting with customers and you may find that you have a better success rate when it comes to selling products. 

6 Reasons Why Your Podcast Needs a Website

If you have a podcast, then you need a website. Plain and simple. 

Your podcast is most likely being consumed on several different platforms and apps. But, without a website, you are hindering your podcast’s growth. You need some kind of home base for your content. You need a place where people can access your content quickly and easily. We have come up with six reasons why your podcast needs a website! Although it might seem silly now, you will thank us later.

1. Easy to Access

A podcast website makes accessing your content just a little easier. Although your podcast may be available on multiple different apps and platforms, some people may find it easier to just go directly to your website. Keep in mind that not everybody has a smartphone or access to apps where your podcast is being streamed. Make it easier for your audience by creating a “home base” for your content. Don’t give consumers any excuse as to why they can’t listen or follow your content. 

2. Improve Search Engine Optimization (SEO) Rating 

Having a website for your podcast gives you the opportunity to improve your SEO rating and grow your following. A website gives you the chance to control how your content is viewed online. If you don’t have a website, you are putting yourself and your podcast in jeopardy! Think about it. If someone were to search for your podcast online, and you don’t have a website, the search results would show only a list of apps where visitors can listen to your podcast. This might be helpful for some, but not for others who do not have access to those apps or platforms. Those people would be out of options. Limiting your podcast to only apps and platforms is secluding an entire group of people who want to listen. If you want to grow your following, you cannot leave people out! In addition, you cannot control how apps display your podcast content on a search results page. With a website, you can control your titles, pages, meta description and literally everything that is displayed to your audience. 

3. Gain Followers by Taking Advantage of SEO 

A website allows you take advantage of those SEO opportunities that you wouldn’t have while only using streaming platforms. You can actually utilize your website to attract more followers and listeners! Cool, right? All you would have to do is make sure to upload show notes from each episode that are loaded with detail and keywords. Google will notice, connect people searching for those keywords to your website, and start sending traffic your way. Make sure that your website and podcast information is incredibly easy to find and use. 

4. Control of Content

A website allows you to provide so much more information for your audience than you could with only a podcast. You have control over every bit of information and how it’s displayed online. With a website, you can display information such as: bio of the host(s), reviews section, images of the host(s), top episodes, giveaways and contests, “where to listen”, a press page, and a community engagement section. These are all exciting and engaging things that you wouldn’t have the opportunity to add to your podcast if you did not have a website. Each extra section gives your followers a chance to get to know you outside of your podcast content. It also gives the media pictures to use and some basic information about you and your content. Having those web pages readily available for your visitors also makes you look more professional and prepared. 

5. Expand Your Marketing Techniques

A website opens the door to expanding your marketing techniques. We can only assume that you want your podcast to grow! If you want to attract more listeners and fans, then you need to update your marketing techniques. If you start a website for your podcast, you will automatically have a greater variety of strategies to “reel in” more listeners. You can use your website to ask visitors for their email. With their email, you can send them coupons, podcast updates, monthly newsletters, and much more. Having that email address unlocks the potential to form a relationship with your fans and give them an inside look into your podcast journey. If you’re selling merchandise that goes along with your podcast, that’s just another reason why you should have a website. A website gives you the opportunity to expand your marketing and grow your following. 

6. Google Analytics 

Another reason why having a podcast website is important is so that you can pinpoint exactly where your visitors are coming from. Having a website allows you to connect to Google Analytics and view all of the demographics related to your visitors. This kind of information is incredibly important because it helps you determine how to market to your audience based on their age, gender, and geographic region. You would not be able to access Google Analytics’ features if you didn’t have a website. Just for the sake of knowing more about your audience, it would be a real shame to be completely unaware of who is viewing your content. Avoid those complications and set up a website! It will help you in more ways than one. 

If you are still not convinced that you need a website, think again! If you want to see your podcast grow, then you need a main hub. You need a place where your visitors can easily find your content. Not only does it improve the user experience, but a website opens up a range of marketing opportunities, analytics, content control and SEO. Now, what are you waiting for? Go set up your website!

Why Social Media is Important for Business Marketing

There’s no getting around it. Your business needs to have an online presence. But, not just that! You need a social media presence! That’s just a fact. Social media is an essential piece to any marketing strategy, whether you have a small business or a giant company.  

Social media is essential because it allows the opportunity to connect with your customers, promote your brand, and increase your sales. We live in a social-media consumed world. Over half of the entire world uses it! That’s 3.8 billion people who are interacting on various platforms daily. Facebook is the most popular platform, with 2.7 billion active users. Instagram and YouTube trail close behind with millions and millions of users combined.

Social media has not only changed the way people communicate with their friends and neighbors, but it has changed the way that brands sell their products. It has become a place where brands and companies are able to share original content and grow their brand.

As easy as it may seem, social media can be difficult to utilize effectively. Most brands struggle with creating a formal strategy to push out information, while other brands struggle with building a loyal following. These things aren’t as difficult as they may seem! You can build a loyal following and create an effective strategy by trusting the process. Social media is incredibly important for these reasons. 

1. Engage with Customers 

Social Media is an effective way to interact and engage with customers that you wouldn’t otherwise have the opportunity to engage with. Communication with your audience helps your brand in so many ways. The most important part is that it creates a relationship between yourself and the customer. The relationship that you have with your customers is setting the stage for potential conversions. Not only that, but opening the line of communication to your customers allows you to receive public feedback on your products, gain trust and loyalty from your customers, and grab the attention of new faces. 

It also gives the customers quick access to your inbox when they have questions or comments about your brand! Social media has given brands the ability to expand their business past their small hometown shop. 

2. Increased Website Traffic 

For a business or a brand, the purpose of social media is to expose their products or services to a larger audience and funnel those people back to their website. Social media was not meant to be used in place of your website. For businesses, it has been used to bring people to their actual product. Social Media is free to the public due to the ads displayed to users. Take advantage of that opportunity! Your online presence is meant to promote and advertise your brand further than you could advertise it traditionally. It is an effective way to show the world your products and then funnel them to your actual website to purchase the item. You can increase your chances of people visiting your website if you regularly promote your blog content, make your content sharable, and continuously engage with your audience.

3. Impacts SEO

To much surprise, your social media impacts your SEO. You may already be aware that your business listings are incredibly important. Your listings are the reason that anyone on the internet can call, locate your business, or view your business hours. It can be a pain to input your business information into several different locations, but you need to have them to optimize your website! Your business listings extend to your social media pages. Your social media is a great place to list all of your business information so that you can optimize your brand for SEO. This means that you should include in your online profile a keyword-rich description, an indication of your services, your hours, phone number and address that matches your google profile. When your social media listings align exactly with your google profile, your website will be trusted and you will be better optimized! 

4. Brand Recognition

Having multiple profiles and accounts for your brand will help your visitors build brand recognition. This means that the more content you post on social media, the more your audience will recognize your brand’s colors, logo, design, and products. If your customers really like your products and services, they may even share it with their friends! ( meaning that your content is reaching more people). The more often your audience sees your brand on social media, the more willing they are to eventually make a purchase. For this reason, some brands hire representatives or influencers to promote their products with the intention of spreading awareness of their brand. 

5. Cost-Effective 

Another great thing about social media is that it is a very cost effective way to advertise your products and services. Creating an account is free for most all social networking platforms. For the most part, the only thing that you will have to dish out are funds for paid advertising. Even with paid advertising, you wouldn’t have to spend a lot. A social media account is one of the best ways that you can promote your brand on a budget. A cost-effective marketing plan is so important because it allows you to hold a bigger budget for other marketing possibilities. The goal is to make your brand known to the public. You can do this by investing in social media and saving that budget for other opportunities to grow your brand! 

Social media is a crucial part of business marketing. For all of these reasons and more, social media will help you gain more website visitors, help you be recognized, and initiate more conversions. If you still have yet to create a social media profile for your brand, start now! It’s never too late! Take that first step, create a profile and start creating a relationship with your customers.