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What is WordPress and How Does it Work?

In today’s modern-day of unlimited Internet access and seemingly paper-thin smartphones, it is easy to assume that a majority of people know all about web creation websites like WordPress. My assumptions were proven wrong when somebody genuinely asked me, “What is WordPress?”. After thinking about that question it occurred to me that some people are very unaware of WordPress and what it has to offer. If you are stirring in silent embarrassment because you are also asking yourself the same question, then do not worry. This article is for you. 

WordPress is known as the most powerful, straightforward and versatile website content management system (CMS) in existence today. If you own a website, it is your website’s operating system. In simple terms, WordPress is the engine to your “vehicle”. In this case, WordPress is the engine, while your website is the vehicle. 

WordPress allows you to create and customize any kind of website that you want. It provides you with interchangeable themes, fonts and styles. People have created websites that feature topics such as E-commerce, social networking, business, membership, portfolio, forums, events, E-learning, weddings or even a simple blog. WordPress originated as a blogging tool but later developed into the content management system that it is today. 

Whether you’re an aspiring business owner attempting to establish your online presence or you’re secretly passionate about gardening and want to create an online outlet, it is easy for anyone to create a website. In fact, WordPress operates over 30% of all websites on the Internet.

There are many benefits to joining WordPress’s large and powerful website community. WordPress is very simple to operate, which is one of the most intriguing elements of the website. The website content management system is very easy to use, even for beginners. WordPress allows you to create and publish your website content quickly. Another great feature is that the actual WordPress software is free to download and use. WordPress also operates on all screen sizes and devices. It even comes in the form of an app! There are two different types of WordPress websites that you have the option to use.   

  • WordPress.org: This site is known as the self-hosted and free version of WordPress. This WordPress software is, in fact, free and is considered an open-source. Open-source means that you have the freedom to build, use, and modify the software in any way that you’d like without having to pay a fee. It also means that it’s licensed under the GNU Public License and it isn’t owned by one single company. With this software, you essentially install your own web host to create your website. This site does not generate any income. It also does not offer any support for its users. Using this site gives you more ownership as well as access to all the website’s perks. Anybody can download this version. WordPress.org is managed by the nonprofit WordPress Foundation.
  • WordPress.com: This is a paid, profit-geared service that is operated by WordPress.org software. WordPress.com is a simple site that any person can navigate and use. With this service, you are essentially paying WordPress to host your site and handle everything for you. This service relieves you from the responsibility of building and managing your website. Many people choose this service because they want a professional website, created and operated by actual professionals. Once you pay for the WordPress.com service, you are paying to not have to worry about those things. This is a fantastic option for someone who has a business but does not have time to create a website. WordPress.com is a for-profit business owned by Automattic that uses WordPress.org open-source software. 

To get started with a self-hosting WordPress website, you will need to pay for web hosting and a domain name. If you choose to continue with a web hosting provider, the domain name, website and many other features will come with the package.

WordPress is used by all kinds of people for various reasons and goals. It is used by individuals, small businesses, large corporations, nonprofit groups, and many more. For example, the official White House website, BBC America, The Walt Disney Company, Vogue and so many more use WordPress to power their site. Take a look at each company’s website, the design, and how it correlates with the culture of the company or business. These examples depict an attractive outline for how a well-constructed website can look. Although these widely-known businesses utilized WordPress.com to their advantage, you can still create a free site using the open-source software. WordPress makes building a website easy and available to everyone, even people who aren’t developers!

How to Choose the Best Open Source Software

Open source software

Open source software can bring many benefits to businesses.

The term “open source” refers to software that is designed and built to be publicly available, so that people may use, modify or share it as needed. This means that anyone can access and modify the source code – the engine room of the software.

One of the big advantages that draws people to open source software is that it is free. If I can use LibreOffice to create documents and presentations for free, why should I pay for Microsoft Office?

There are actually several advantages and disadvantages to using open source software in your business, so it’s important to weigh these up. If you’re making the decision to go with open source software, do so knowing how to make the best choices. Let’s take a closer look:

Free download: Get our checklist for choosing open source software

The risks and advantages of open source software

Advantages of open source software

  • There are usually no or very few licensing fees. Open source software can also be installed on unlimited machines or devices, as opposed to limits set by licensing agreements.
  • Saves companies time and money by providing software that is ready to use. (You don’t have to spend months creating a proprietary code).
  • Open source means many experienced people have had access to code the software and fix bugs. This can also mean rapid fixes if anything goes wrong – you don’t have to wait for the next release from a software company.
  • You can customize open source software for your own needs. For example, you might create your own plugins or mix and match features to suit.
  • It tends to have good longevity. Anyone can access it so it is evolving continuously to suit current conditions.
  • Any security issues tend to be fixed promptly due to so many people being available to take care of them. (Sometimes you will wait a long time for vulnerabilities in licensed software to be fixed).
Open source software

Disadvantages of open source software

  • Sometimes the GUI (Graphical User Interface – the bit you use on the front-end) is not particularly user-friendly. Many open source software focus on getting some kind of big job done, not so much on the interface.
  • You probably won’t have great support. Licensed softwares often have 24/7 support desks in case you have the need. There are forums for open source software which can be very helpful, but you’re still going to wait.
  • With anyone able to access the source code, there is a chance that some people with malicious intentions might do so, creating security vulnerabilities.
  • If you are reliant on open source software and there is a problem that needs immediate fixing, you may find that you need to pay considerable amounts to developers to get the issue fixed yourself.

Open source software can be a time and money saver, but not without potential risk Click To Tweet

Tips for choosing open source software

If you’ve decided to go for open source software, or any other kind of software, the first thing we would do is make a list of all of your requirements that need to be met. This will help you to choose or eliminate options. Does it already have, or can you add the features that you need?

Once you have a short list of open source software options, here are a few things we would look for:

The track record or reputation of whoever is behind it

What do reviews say about the software? Who founded it and what is their background? Do they have a good track record for keeping open source projects going?

Sometimes people offload their open source projects or simply cease to work on them. That might be fine with you if you have the expertise to keep it going, but you will probably find all upkeep is now on you.

One clue that the software will probably be available and maintained into the future is if a company has developed a tool for in-house use, then opened it up. If they’re still using it in-house, then it’s probably here for the longer-term.

The security protocols and vulnerabilities

Look for regular updates to the software – what version is running and how long has it been going? Look for the last stable version. There is virtually no software that is without bugs, so if Version 1.0 is still in use a few months after launch, there’s a good chance that issues aren’t being picked up, or at least aren’t being fixed.

You’re looking for clear evidence of ongoing effort, that is, unless you’re quite happy to pick up the package as-is and deal with any bugs in-house. Given that you can access the source code, this option is available to you.

Your company has the skill set to deploy and maintain the software

One of the cons of open source software is that you don’t usually have readily-available support. You can turn to forums, but there is no one there waiting to answer support questions, unlike licensed, proprietary software.

This means that open source software is best deployed in a company that has the available skill set to maintain it themselves. What if you were reliant on the software for critical activities in your business? You need to have any issues fixed as soon as possible.

There are active communities

If a software is popular and has active communities around it, then it will be more likely that it is maintained. You’ll find that if it’s not the original developers, other groups of core users will take over maintenance.

You’re looking for regular contributors – if the software has not been updated in a long time, then there’s a good chance it’s about to die.

An active support community is also a very good sign. Look at popular open source software such as WordPress (which now powers at least 30% of websites) – there are huge communities around it and constant flow of information. While your choice of software might not be as big, you still need to see an engaged community.

Good documentation and clean coding

It’s always helpful to have clear documentation to help with implementing and maintaining the software. Documentation is also a good sign that the software project is being taken seriously and is intended to continue.

You should also examine the code base for the software (or get someone with the right experience to check it). You’re looking for clean coding that has clearly been well thought-out. This is a good indication that seasoned professionals are behind the software and that it has the potential to be maintained in-house.

Open source software

Have an open source policy

If your company is going to use open source software, it’s a good idea to implement an open source policy. This helps to ensure that everyone understands how and when open source software is to be used. Having a policy helps you to maximize the benefits of open source software by enabling employees to use it effectively.

Your policy for open source software should also tackle how you will minimize any associated risk. Companies are often concerned with the implications, should anything go wrong with the software. You might include a risk assessment, using some of the key disadvantages outlined here as a starting point.

You should also clearly identify key stakeholders and outline your strategy for how open source software is selected, used and maintained. Make sure you have buy-in from all key stakeholders.

Get our checklist for choosing open source software here

Final thoughts

Open source software can be a real gift to businesses, helping them to save into the hundreds of thousands of dollars, and a whole lot of time on proprietary development. Open source gives you access to all sorts of features and to improvements made by developers from all over the world.

Of course, the nature of open source means that it also comes with risks. It’s important to weigh up the risks and benefits, and establish criteria for assessing possible software choices. Lastly, establish a policy for open source software in your company. This helps to ensure orderly selection, implementation and maintenance.

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