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How to Convert Web Visitors into Paying Customers

You all know the feeling. It arrives the moment that you focus on your website’s monthly traffic analytics. The number of web visitors each month lure you into a cold, long stare as you compare it to your number of sales that month. What seems like a slight breeze of confusion sweeps over you, making you wonder why those numbers do not match. Unfortunately, those numbers will not ever match until you make some changes to your website!

As the number of people visiting your website increases, you want to convert those visitors into loyal clients. Listed below are five tried and true methods of converting those visitors into customers

1. Demonstrate how your product is ideal

The idea is to convince your visitor that they do not need to continue looking at other sites; your site has it all and your product is exactly what they need. Remember: The goal is to show your visitors that they need you. Make your visitors feel like you are addressing them and not just bragging about yourself. For example, instead of listing testimonials, try describing various situations and how you helped the client. You want the client to recognize him or herself in the scenarios. 

2. Utilize home page sign ups 

The more convenient your contact information, the more likely your visitors are to actually use it. Many people only view a site once, so grab their attention early on and start the relationship right away. Remember: Many people are wary of new relationships, even if it is a simple web presence. By circulating a weekly or monthly newsletter or magazine, you can maintain contact without seeming overly pushy. 

3. Immediate gratification goes a long way

Give your visitors something they can use immediately. Whether this is a free gift incentive, a fantastic Top 10 List, or downloadable forms, provide every visitor with a takeaway resource. Remember: Don’t forget to put your name on these documents! Publicizing yourself, your site, and your product is vital. Every pdf or downloadable document your visitors print is one more piece of advertising.

4. Create a sense of personal commitment

If you portray yourself as invested, your visitors are more likely to think you are invested in them. Be direct. Make it personal. Above all, make it crystal clear that you can help solve their problems. Make it very clear that they are able to trust you! Remember: Position yourself as an invaluable resource and make your contact information accessible and easy to locate. This brings you one step closer to gaining a new client.  

5. Quality is obvious

When it comes to your actual website, you get what you pay for. While it may seem expensive in the beginning, think about how much money will be generated from a professional website. Remember: Website maintenance is extremely involved. Not only does the content have to be exact, the design, development and usability must be exceptional. It is usually beneficial to contract with a designer who can transform your product ideas into a credible and professional website. 

Is Cold Calling Dead?

Woman talking on the phone

According to experts, cold calling is not dead. It is still very much alive and kicking. Although it is an old-fashioned tactic, it is definitely still a thing. The art has evolved and adapted over the years to the different ways that people consume products. The only thing that has really changed is the cold calling strategy.

Cold calling first began in 1873, long before the invention of the Internet. Back then, “cold calling” was simply visiting people door to door and selling products directly to someone’s face. When telephones were invented, cold calling transitioned into calling homes and selling products to people over the phone. When you think about it, this technique has been around for so long because it has proven to be successful. Although the strategies for cold calling have changed, the sales approach hasn’t changed. Although we have many new tools and sales tactics, but the process of meeting strangers, introducing them to a product or a change in business, and convincing them that purchasing from you will benefit them in more ways than one is the same.  

As previously mentioned, cold calling has evolved over time along with the different ways that people consume products. It has caused a snowball effect of contacting people in other ways, such as cold emailing and cold messaging. The most difficult aspect about cold calling is its entire essence: that fact that there is no relationship between you and the person you are contacting. The lack of a relationship makes it much easier for the person you called to not answer, never call you back, or hang up on you mid-conversation. Those are obvious negative realities of this tactic, but despite those downfalls, cold calling still works with about a 2% conversion rate. 

If you turn to Google, you will likely see hundreds of articles about the “death” of cold calling. With an abundance of these articles floating around the Internet, it would be naïve to deny the facts. It really comes down to perception. It still has the potential to work as long as you have the will power to strike up a conversation and the thick skin to take a rejection. Although it does have potential, you will most likely face challenges while in the process.

Consumers today have an extremely negative perception of cold callers, which is why it is so believable that cold calling is indeed dead. Currently, there are nearly 240 million phone numbers on the national do not call registry. Those numbers have even been increasing by the year. It is clear that people do not want to receive unsolicited calls. 

Cold calling used to be one of the only prospecting strategies out there. While it isn’t dead, it would be wise to recognize that it shouldn’t be your only go-to sales option. The Harvard Business Review released information that shows cold calling is ineffective 90% of the time. Less than 2% of cold calls result in a meeting. With these facts, it would be hard to believe that it ever works. Believe it or not, it isn’t dead; It’s just evolved. 

Nowadays, modern businesses are using alternative solutions to continue to make sales without fully relying on making an unsolicited call. Some of these alternative sales solutions are engaging with customers on social media, answering questions on Quora, asking for referrals, keeping in touch with prospects after the sales process, and writing for a blog. 

To answer the question: no, cold-calling is not dead…yet. It is still very much alive. It is simply a tactic that has evolved into several other sales strategies. Although modern businesses have seen success with cold calling, it should not be your go-to sales solution. Consider other alternatives for connecting with customers and you may find that you have a better success rate when it comes to selling products.