fbpx

8 Ways SEO Can Actually Improve Your Business

people discussing their business SEO

Smart business owners know how important search engine optimization (SEO) is for their company’s websites. When done effectively, SEO will help increase a website’s visibility and eventually help grow a business.  

An increase in visibility means that their website will show up in the top search results when someone searches for a keyword or phrase that applies to their business. Being in the top results can send thousands of targeted prospects to your website. In fact, smart SEO can help your business in many ways. Listed below are eight ways that SEO will help your business.

1.You Will See An Increase In Traffic

As your website becomes more optimized over time, it will start to rank higher in the search engines for various search terms. As this happens, you will see an increase in traffic, or prospects viewing your website. Ultimately, this should increase your business sales too.

2. It Will Increase The Credibility Of Your Business

Your customers are conditioned to believe that the best businesses are those ranked at the top of the search engines, whether that is true or not. When you rank highly, your prospects perceive your business more favorably, which leads to an increase in sales, conversions, and brand recognition.

3. SEO Can Lead To Long-Lasting Results

Radio, print, and billboard ads produce short-term rewards. SEO, on the other hand, helps to deliver long-term rewards. By investing in SEO, your online presence increases, resulting in a more profitable return on investment (ROI).

4.You Are In Control Of The Cost

Whether you are building backlinks, creating a social media presence, or creating blog content, you will know how much it will cost beforehand. Once you know what each service will cost, you can determine which you believe would give you a better ROI. Having that control over the cost will benefit your business in a major way.

5.Your Website Will Become More User-Friendly

A good SEO expert will be able to look at your website and optimize it not only for the search engines but also for your users too.

Improving your website’s user experience involves many aspects, including how quickly your website loads, how easy it is to navigate, and whether or not it is mobile-friendly. By improving the user experience of your website, you will start to notice a positive effect on your business. You will see an increase in conversions and an overall ranking increase in the search engines, as this is one of the known ranking factors.

6. SEO Helps Encourage Users To Visit A Local Store

It has been shown in numerous studies that having an online presence can also increase visits to your offline premises. If you have a restaurant, for example, a potential customer could check out your menu or customer reviews before making a reservation.

7. Your Social Media Following Will Increase

As your search engine rankings increase, more visitors will arrive at your website. Even if they do not immediately buy from you, they may still end up checking out your social media platforms, follow you, and then become buyers later on. These new followers might also share your marketing messages, leading to an increase in social traffic and sales. This is a win for your business, even if they don’t buy from you immediately.

8. SEO Helps Put You Ahead Of Your Competitors

As you integrate SEO and various other online marketing techniques into your business, you will move ahead of those competitors who have not implemented these techniques.

SEO is incredibly important nowadays. If you are not implementing it in your own online marketing activities, then you are limiting your results, sales, and profits. Look at what your competitors are doing and see what your business can do to rise above them. It will be worth your time and effort. If you need some ideas on how to optimize your website to improve your business SEO, then keep reading!

SEO or PPC? Which is better?

Woman using mouse for ppc advertising

There are several different ways to grow your business online. If you are new to the game, some of those ways may leave you intimidated, wondering where you should invest your time and money. In your research, you have most likely seen words like Search Engine Optimization (SEO) and Pay-Per-Click Advertising (PPC). But, what do they mean? What are they and how can they help grow your business? Both have their positives and negatives, but is one better than the other? 

Let’s look at both. 

Is SEO Better? 

SEO, or Search Engine Optimization, is the process whereby you optimize a website to appear as high in the search engine results as possible. A massive part of this process is figuring out what the search engines want and then optimizing your web pages accordingly. 

Pros of SEO: 

1. Organic traffic has staying power. Once you are able to get your website to rank highly in the search engines, chances are good that you will be able to generate consistent traffic.

2. SEO is often a less expensive option than PPC. When you compare the two traffic sources, SEO comes out the winner of the two when looking at traffic generated, as long as you’re looking at the traffic that comes once you have attained high rankings in the search engines.

Negatives of SEO: 

1. SEO takes time. It can take months for your hard work to show any reward. If you don’t have the time to wait for your website and content to rank, then SEO may not be the best option for you.

2. You need unique and quality content. When it comes to content, people want to read the best content available. This can be a lot of work and will require research and a creative mind. If you don’t have these skills yourself, then it will benefit you to hire an expert.

Is PPC Better? 

PPC, or Pay-Per-Click Advertising, is a technique that allows you to advertise in search engines, bringing immediate, targeted traffic to your website.

Pros of PPC: 

1. Quick results. Unlike SEO, where you may have to wait months to see results, it is possible to start getting substantial traffic to your website within a few hours of using an effective PPC campaign. 

2. You can accurately target different demographics. When you use PPC, you will be able to target different types of people. For example, if you want to target a woman in her 30s who lives in the UK and is interested in cooking, you can target her with your ads. SEO does not give you this option. 

3.You can experiment quickly and easily. With PPC, you can set up a campaign and run A/B tests so that you can monitor what works and what doesn’t very quickly. SEO is a slower process, so it will take time to come to any conclusion regarding the success of an SEO technique.

Negatives of PPC: 

  1. It can be expensive. If you are in a competitive niche, PPC can be expensive and your return on investment (ROI) may be low while you are figuring out which ads work and which don’t. If you have a low ad spend, you may want to steer clear.

2. Ads can become less effective. Using the same ads with every campaign will result in them becoming stale and less effective. To combat this, mix up the copy and images and refresh the ads to keep them working long-term.

Which is Better for You? 

When it comes to determining whether SEO or PPC is better for your business, the answer would be that it depends. Both marketing strategies are legitimate sources for bringing in traffic.

If you want quicker results, then PPC will be the better option, because SEO will take time to work. For those with a smaller budget, SEO will be the better option, as paid ads can be expensive, especially if you don’t have experience with them. 

You may want to use both SEO and PPC in tandem. When using them together, you can seriously ramp up the amount of traffic that you can get to your website! 

5 Benefits of SEO for Small Businesses

So many things have changed, technologically and digitally, over the years. Although much has changed, the idea of Search Engine Optimization, or SEO, hasn’t changed a bit. In fact, it is still considered one of the most significant marketing strategies out there. 

Businesses and websites all over the world utilize SEO to grow their business, sales, customer base, and yearly revenue. SEO has numerous benefits that are all known to improve a website’s visibility, help drive targeted organic search traffic to websites, help turn those customers into clients, and much more. 

There is no doubt that these benefits are important for large businesses, but they are even more crucial for small businesses looking to grow. If you are a small business owner and have yet to utilize SEO, you need to start, NOW! SEO is your ticket to a bigger, more successful business. 

We have outlined five benefits of SEO for small businesses like yours. 

1. Heightened Brand Awareness 

People who are searching for words and terms that are relevant to your business are more likely to come across your small business website. Depending on the ways that you have optimized your website, people from all over the world could be seeing your site at the top of the search results page more than once. The more your website is seen on the first page of the search results, the more brand awareness that you are receiving. Brand awareness is so important because it means that more people are aware of your site. It also means that they are more likely to click, share with their friends, and consider your business in the future. 

2. Cost-Effective Marketing 

Utilizing SEO the right way can actually be a very cost-effective opportunity to digital market to a broader audience. As you may know, bigger businesses have larger budgets to spend on pay-per-click advertising, Facebook ads, and other types of highly priced advertising. While bigger businesses can outspend you on marketing techniques, you can win the competition by working smarter and not harder! With SEO, you aren’t paying for ad space. You are basically just optimizing your site and positioning yourself to be noticed by a greater number of people. Once you start getting more traffic to your site, you won’t have to spend money on marketing because you will already be getting that desired traffic! For small businesses, SEO is easy on the budget and great for your website! 

3. Increased Conversion Rates 

With more clicks comes more traffic, especially if those clicks are coming from people searching for products relevant to yours. The more traffic that you have on your site, the more likely you are to see those conversions. If your website is easily accessible and indexed near the top of the page, you should have no problems seeing more sales and customers. It’s all about how you optimize your site. If you’re lucky, those customers may return and bring their friends too! 

4. More Customers

The main goal for a small business should be to grow their company, draw in more customers, and make more sales. You can do all of this by simply investing in your website’s SEO. In fact, small businesses who have websites grow twice as fast as small businesses who don’t. So, if you have a website, you are already ahead of the curb. This statistic shows us that people are online and they are ready to spend money. You just have to put yourself in front of those people. SEO is incredibly important for small businesses like yours because it puts your website in front of people who may otherwise never see your brand. All it takes is a little optimization on your website and Google will take notice! Not only will you find more customers, but you will also find new markets. 

5. A Better, More Productive Website 

Before indexing, Google looks at every inch of your website and decides on its usability and functionality. A website is really all about the user experience. You want to make sure that your website is easy to navigate, use and purchase products from. Optimizing your website for SEO can help you do that. Pay attention to things on your site, such as your call-to-action button, your navigation bar, your URLs, your page layouts, and much more. When your website is easier to use, you’ll find that you have more visitors lurking your site and buying your products.

Although SEO practices are incredibly important for businesses of all kinds, it is important to stress that small businesses need to be paying the most attention. Investing just a little more time and money into your website optimization will pay off when you finally see your website on the first page of those search results. Wondering how you can optimize your website for SEO? Don’t worry, we have the answer to that too.

What is SEO and Why is It Important?

Did you know that organic search is most often the primary source for web traffic? That places a big weight on the shoulders of search engines. Because organic search is most often used, SEO has become a main tactic for putting websites in the position to be seen by web visitors.

What is SEO?

SEO stands for Search Engine Optimization. SEO is all about brand exposure, website ranking, credibility, increasing the quantity and quality of web traffic, and creating a better experience for web visitors. 

Search Engine Optimization is a method of increasing a website’s ranking on search engine results such as Google, Yahoo, AOL, Bing, and many more. There are hundreds of factors that go into search engine rankings. These factors help websites get closer to ranking at the top of search results.

Why is it important?

A website that ranks at the top of the search results page will have more web traffic. That is just a fact! This is just one of the many reasons why businesses optimize their website. It is one more way that those businesses can gain traffic. Not only does great SEO increase website traffic, but it also increases yearly sales and revenue. Optimizing your website for SEO is an important step in getting your brand noticed. In its essence, SEO makes your website more visible, trustworthy, and credible.

How does SEO work?

SEO can only be truly understood when you understand the purpose of search engines. 

A search engine is meant to provide impartial search results that detail and present information as quickly and as accurately as possible. In order for a search engine to provide you those quick results, they need to be able to identify and analyze websites all over the Internet that match what you are looking for.

There are over 1 billion websites in existence today. Search engines are working overtime to pick through active, inactive, quality, and subpar websites to display high-quality and relevant results. Just think about that for a second! We do not give search engines enough credit. Nowadays, we just expect search engines to display results in two seconds. We don’t even think about the work that goes on behind the scenes to make those results pull up quickly and accurately. 

For example, let’s say that you typed “Restaurants near me” into Google. You wait a few seconds and local restaurants begin to pull up. You may not have realized this before, but Google is analyzing tons of data from different websites before displaying them to you. Want to know something crazy? Search engines are analyzing data ALL the time! They actually never stop analyzing data. That’s how you know that the websites perched at the top of the page are relevant and high-quality!

How do search engines analyze so much data?

But wait! How are search engines able to analyze so much data on millions of websites everyday?

Their secret? Web crawlers. 

A web crawler, sometimes known as a spiderbot, is an Internet bot that systematically and regularly browses the web for the purpose of indexing. Web crawlers look for specific things when browsing websites. Search engines use web crawler’s information to separate the high-quality sites from the subpar sites. The high-quality sites that use SEO-friendly techniques are ranked higher. Those will be the websites that you see at the top of the page when you search for anything specific. 

The websites at the top of the page are deemed “trustworthy” because they contain most of the necessary information needed to have the best SEO. The websites on the second, third and fourth pages aren’t necessarily “untrustworthy”, but they are missing a few things that would boost their ranking even higher! The ways that you optimize your website have a direct effect on your SEO ranking. There are hundreds of different ways that you can improve your SEO. One way that you can get started is by improving your keywords