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How to Convert Steady Web Traffic into Revenue

Two people on their laptops discussing web visitors

One of the most challenging aspects of owning a website is figuring out how to turn those web visitors into paying customers. You may receive hundreds or even thousands of visits and clicks per month, but if you haven’t optimized your website accordingly, those visitors will stay just that. There are always going to be things you can do to improve your business or website. But, in this case, there are several things you need to be doing to show your visitors that you have what they need and that you can be trusted. Below are five tried and true methods of converting those who peruse into those who pay.

1. Convince your visitors that they need your product

The idea is to convince your visitors that they do not need to continue looking at other sites; your site has it all, and your product is exactly what they need. Remember: The goal is to show your visitors that they need you. Make your visitors feel like you are addressing them and not just bragging about yourself. For example, instead of listing testimonials, try describing various situations and how you helped the client. You want the client to recognize him/ herself in the scenarios!

2. Take advantage of home page sign-ups

The more convenient your contact information, the more likely your visitors are to actually use it. Many people only view a site once, so grab their attention early on and start the relationship right away. Remember: Many people are wary of new relationships, even if it is a simple web presence. By circulating a weekly or monthly newsletter or magazine, you can maintain contact without seeming overly pushy.

3. Give your visitors something of value

Give your visitors something they can use immediately. Whether this is a free gift incentive, a fantastic Top-10 List, or downloadable forms, provide every visitor with a takeaway resource. Remember: Don’t forget to put your name on these documents! Publicizing yourself, your site, and your product is vital. Every pdf or downloadable document your visitors print is one more piece of advertising.

4. Show that you are invested

If you portray yourself as invested, your visitors are more likely to think you are invested in them. Be direct. Make it personal. Above all, make it crystal clear that you can help solve their problems. Remember: Position yourself as an invaluable resource and make your contact information accessible and easy to locate. This brings you one step closer to gaining a new client.

5. Don’t be afraid to pay extra for a high-quality site

When it comes to your actual website, you get what you pay for. While it may seem expensive in the beginning, think about how much money will be generated from a professional website. Remember: Website maintenance is extremely involved. Not only does the content have to be exact, but the design, development, and usability must also be exceptional. It is usually beneficial to contract with a designer who can transform your product ideas into a credible and professional website.

How to Convert Web Visitors into Paying Customers

You all know the feeling. It arrives the moment that you focus on your website’s monthly traffic analytics. The number of web visitors each month lure you into a cold, long stare as you compare it to your number of sales that month. What seems like a slight breeze of confusion sweeps over you, making you wonder why those numbers do not match. Unfortunately, those numbers will not ever match until you make some changes to your website!

As the number of people visiting your website increases, you want to convert those visitors into loyal clients. Listed below are five tried and true methods of converting those visitors into customers

1. Demonstrate how your product is ideal

The idea is to convince your visitor that they do not need to continue looking at other sites; your site has it all and your product is exactly what they need. Remember: The goal is to show your visitors that they need you. Make your visitors feel like you are addressing them and not just bragging about yourself. For example, instead of listing testimonials, try describing various situations and how you helped the client. You want the client to recognize him or herself in the scenarios. 

2. Utilize home page sign ups 

The more convenient your contact information, the more likely your visitors are to actually use it. Many people only view a site once, so grab their attention early on and start the relationship right away. Remember: Many people are wary of new relationships, even if it is a simple web presence. By circulating a weekly or monthly newsletter or magazine, you can maintain contact without seeming overly pushy. 

3. Immediate gratification goes a long way

Give your visitors something they can use immediately. Whether this is a free gift incentive, a fantastic Top 10 List, or downloadable forms, provide every visitor with a takeaway resource. Remember: Don’t forget to put your name on these documents! Publicizing yourself, your site, and your product is vital. Every pdf or downloadable document your visitors print is one more piece of advertising.

4. Create a sense of personal commitment

If you portray yourself as invested, your visitors are more likely to think you are invested in them. Be direct. Make it personal. Above all, make it crystal clear that you can help solve their problems. Make it very clear that they are able to trust you! Remember: Position yourself as an invaluable resource and make your contact information accessible and easy to locate. This brings you one step closer to gaining a new client.  

5. Quality is obvious

When it comes to your actual website, you get what you pay for. While it may seem expensive in the beginning, think about how much money will be generated from a professional website. Remember: Website maintenance is extremely involved. Not only does the content have to be exact, the design, development and usability must be exceptional. It is usually beneficial to contract with a designer who can transform your product ideas into a credible and professional website. 

Should I Advertise on Instagram?

a phone sitting on a table

In today’s technologically advanced climate, there are no limits to what you can do in marketing and advertising. You have so many options in front of you. Your success is determined by the social media platform you use and how you use it to further your business. Let’s talk about Instagram. 

Instagram first launched in late 2010. Little did the public know that this measly application would soon become a social media giant. People and businesses all over the world have joined the platform since then in hopes of connecting, sharing and reaching a new crowd of people. Around 1 billion people are using Instagram today, standing as one of the most popular social media platforms out there, right behind Facebook. 

The great thing about Instagram is that it has unlimited marketing potential. Your business has the potential to grow to new heights. As much as Instagram has become a popular social media channel, it has also become a successful marketing platform. Instagram has built its fame around the ability to post visually pleasing pictures, which can be very effective for businesses with eye-catching content. 

The answer to your question is…

If you are wondering whether or not you should advertise on Instagram, you should consider your brand and audience. There are so many positive aspects to advertising on Instagram that you should consider before you completely rule it out. 

If you ask me, “Abby, should I advertise on Instagram?” , I would say, “Well young Padawan, it depends on your business goals. It all comes down to how well you can market your product visually. Though, in my opinion, it would always be a yes.” 

Before I keep throwing random, yet surprisingly interesting, information at you, consider these reasons to advertise on Instagram. 

1. Facebook and Instagram are sister platforms

If you have a Facebook account (which you should), you will be happy to know that the two are connected. Therefore, what you post on Instagram, can be shared to Facebook, helping you reach broader audiences. If you have been using Facebook for a while, you should be able to access your Facebook analytics and data to then target your audience on Instagram. That data will help you determine what has been working and what hasn’t. The good news is that you don’t have to reinvent the wheel when it comes to posting ads on Instagram. You will already have an idea of what to do because you have done it on Facebook.

2. Integrate Shopify and sell products quickly and easily 

One of the many upsides to marketing on Instagram is the many different ways that you can visually market your product. Shopify is one of those channels that have allowed businesses to sell their products quickly and easily. Shopify is a one-stop-shop for businesses who want to sell their products through the app. Instagram’s shopping feature allows tagging of products on pictures so that users can purchase items directly through the Instagram app. Shopify makes the sales process super easy. This has been known as a great tool because businesses are converting sales right on the app instead of driving users to their website and then point of purchase. 

3. Engagement rate on Instagram is higher 

Yeah, you heard me right! The engagement rate on Instagram is higher than the engagement rate on any other social media platform. According to a recent study, Instagram generates 70% higher engagement rates than Facebook. It also generates 669% more engagement than Twitter! Even though Facebook stands as the leading social media platform, Instagram leads in engagement. It is considered by far the most engaged social platform for brands, with at least 2% to 7% of users engaging with each post. 

4. Easy marketing 

While investing in paid advertising will certainly do you some good, having an Instagram account can bring your brand more awareness. Generating a new following can be difficult, but you can at least have a good time trying. Simply having an Instagram account will allow you the opportunity to engage with users, post subtle ads, create more brand awareness, and grow a loyal following. It could not be easier! Even if you didn’t want to spend any money on advertising, you would still have the ability to post on your business account and gain followers organically. Posting on Instagram allows you the opportunity to tell your brand story in a way that is not too over-promotional. You can even be creative with your posting too, such as creating giveaways, shouting out loyal followers, and going live on your story to answer customer questions. 

5. Different ways to advertise

In the last segment, I talked about how simply having an account will do wonders for your brand, as long as you engage and post consistently! This is true, but if you wanted to take your marketing a step further, there are several different things that you could do. With Instagram, you are able to utilize photo ads, video ads, carousel ads, and stories ads. Each type of ad is displayed on a different area of Instagram in an attempt to capture the attention of different audiences. Before you throw all of your ad spend into each type of ad, think about what would most successfully bring your brand more awareness. 

When deciding whether or not marketing on Instagram is right for you, ask yourself if these five positive aspects of advertising fits in with your brand goals. As mentioned before, Instagram has unlimited marketing potential. It all depends on what you do with that potential that can take your brand to new heights. Along the way, you may even gain a better understanding of your customer base, reach untapped customers, and build a better brand-follower relationship. 

How to Generate Leads Online

Lead generation in digital marketing is the process of enticing and engaging leads. The goal is to attract leads that not only want your product or service but will have an actual use for it. 

There are unlimited ways that you can generate more leads for your business. The truth is, every business is different. You may have seen one business succeed by generating leads through an email marketing campaign. Another may have generated leads through hosting a webinar. The ways to generate leads are truly endless. The problem is that for every marketing strategy, there is a marketing guru that will tell you that strategy is the best way to gain leads. Another person may tell you that the same marketing strategy is a waste of time. So then who are you supposed to trust? We hear you and we know that it can be confusing. It makes the average person wonder, “What is the best way to generate leads?” 

The failure to attract leads is oftentimes just a disconnect between you and the strategy that you are using. The strategies you’ve been using may not have been thoroughly researched, well thought out, or may just be overused. Building your business marketing and lead generation based on something that will not work is just setting yourself up for failure. It’s like building a house on a weak and crumbling foundation. There’s not a good way to do it.  

The best way to generate leads online today is by being patient and following the right steps that will prepare you for future success. The first step is very important because it sets the stage for everything else that you will do. 

  1. Identify Your Ideal Target Audience 

You first need to identify the most perfect and ideal customer. Without first identifying this, you will have no success in your marketing attempts. You will truly have no idea how to successfully sell your product. You need to know your customer base.

You need to clearly identify your ideal audience’s demographic, geographic and psychographic details. This might entail their age, gender, income, occupation, where they live, and their attitudes, beliefs and opinions. The more clearly that you are able to identify your audience, the better you’re online lead generation will be. Identifying your target audience will also help you determine their wants and needs, as well as their fears and frustrations. This information will help you determine what to advertise to help satisfy those needs or fears. 

  1. Give Your Audience What They Want 

Your audience is looking for someone or something to solve their needs. With so many similar businesses out there, it may seem difficult to stand out in the crowd. But, you will have an advantage if you choose to appeal to those locally. All it takes is a little research! One of the best ways that you can get their attention is by appealing directly to them. Once you have their geographic, demographic, and psychographic details, you will already have a solid idea of your audience’s likes and dislikes. All you will need to do is provide them content that directly addresses their needs and fears. You should also try to release content that matches their consumption style. 

  1. Research and Create 

One of the most important things that you can do is to identify what kind of content that your ideal audience likes to consume. You can do this by split-testing things such as videos, audio, emails, or articles. Once you’ve lined up your preferred content creation style and their preferred consumption style, then you will be on the road to success. You will be speaking their language and it will be nearly impossible for them to refuse! When your audience voices a problem and your business provides a unique solution, you will see success in no time. 

Once you have your content created, you can exchange that content for a name, a phone number, an email, or anything you want. With that information, you will be able to advertise your products to those people in the future. You can even give your content away for free. You just need to make sure that you have an exceptional Call-to-Action that will entice your audience to enter their information. 

  1. Be Where Your Audience Is 

This is a lead generation strategy where most people fail. One of the most important things that you should do is to push out content on the social media platform that your audience is using. In other words, be where your audience is. A common mistake that people make is picking the channel first and then posting their content there. This isn’t the smartest move because businesses are marketing where their target audience isn’t even active or present. If your target audience isn’t active or present where you are posting, then you should not be posting your content there. Stop listening to the marketing gurus that are telling you otherwise! You need to first identify where your audience is and then focus on distributing your content on that platform. 

We suggest checking out Facebook because it’s known as one of the most effective places to generate leads online. Not only does Facebook have a massive amount of users, but it also has an easy to understand and detailed advertising platform. We also encourage businesses to consider YouTube. YouTube is a search-based platform, which makes for a great advertising tool. Users can log in and literally look up an exact solution for a problem that they have. 

  1. Now… Create Online Ads 

Another mistake that most people make is that they start their marketing journey with paid advertising before they sort out the details. People tend to go into paid ads not knowing what’s going to work, what content is going to resonate with their audience, or if they’re distributing their content on the right channel. This tactic leads to wasted money and tons of losses. Paid advertising should always be your final step because you need to know all the information in steps 1 through 4 before you start spending your money. At this point, you know your ideal customer, their wants and needs, and what kind of content you need to create. By knowing all of this information about your audience, you will have a pretty good idea of what’s going to work and what’s not going to work. From there, you can freely spend money on paid ads with the confidence that it’s going to work. 

Just by following these five steps, you’ll be ahead of your competition and conquering the lead generation! Before you do anything, remember that you first need a strategy and then a tactic.