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8 Ways SEO Can Actually Improve Your Business

people discussing their business SEO

Smart business owners know how important search engine optimization (SEO) is for their company’s websites. When done effectively, SEO will help increase a website’s visibility and eventually help grow a business.  

An increase in visibility means that their website will show up in the top search results when someone searches for a keyword or phrase that applies to their business. Being in the top results can send thousands of targeted prospects to your website. In fact, smart SEO can help your business in many ways. Listed below are eight ways that SEO will help your business.

1.You Will See An Increase In Traffic

As your website becomes more optimized over time, it will start to rank higher in the search engines for various search terms. As this happens, you will see an increase in traffic, or prospects viewing your website. Ultimately, this should increase your business sales too.

2. It Will Increase The Credibility Of Your Business

Your customers are conditioned to believe that the best businesses are those ranked at the top of the search engines, whether that is true or not. When you rank highly, your prospects perceive your business more favorably, which leads to an increase in sales, conversions, and brand recognition.

3. SEO Can Lead To Long-Lasting Results

Radio, print, and billboard ads produce short-term rewards. SEO, on the other hand, helps to deliver long-term rewards. By investing in SEO, your online presence increases, resulting in a more profitable return on investment (ROI).

4.You Are In Control Of The Cost

Whether you are building backlinks, creating a social media presence, or creating blog content, you will know how much it will cost beforehand. Once you know what each service will cost, you can determine which you believe would give you a better ROI. Having that control over the cost will benefit your business in a major way.

5.Your Website Will Become More User-Friendly

A good SEO expert will be able to look at your website and optimize it not only for the search engines but also for your users too.

Improving your website’s user experience involves many aspects, including how quickly your website loads, how easy it is to navigate, and whether or not it is mobile-friendly. By improving the user experience of your website, you will start to notice a positive effect on your business. You will see an increase in conversions and an overall ranking increase in the search engines, as this is one of the known ranking factors.

6. SEO Helps Encourage Users To Visit A Local Store

It has been shown in numerous studies that having an online presence can also increase visits to your offline premises. If you have a restaurant, for example, a potential customer could check out your menu or customer reviews before making a reservation.

7. Your Social Media Following Will Increase

As your search engine rankings increase, more visitors will arrive at your website. Even if they do not immediately buy from you, they may still end up checking out your social media platforms, follow you, and then become buyers later on. These new followers might also share your marketing messages, leading to an increase in social traffic and sales. This is a win for your business, even if they don’t buy from you immediately.

8. SEO Helps Put You Ahead Of Your Competitors

As you integrate SEO and various other online marketing techniques into your business, you will move ahead of those competitors who have not implemented these techniques.

SEO is incredibly important nowadays. If you are not implementing it in your own online marketing activities, then you are limiting your results, sales, and profits. Look at what your competitors are doing and see what your business can do to rise above them. It will be worth your time and effort. If you need some ideas on how to optimize your website to improve your business SEO, then keep reading!

15 SEO Tips to Improve your Passive Income Website

two men looking at statistics

Search Engine Optimization (SEO) for your website can be complicated, but can also be very effective in ranking businesses highly in search engines. As long as you stick to the basics and use what you know, you will see your business ranked on the front page of search results in no time. If you are looking for a way to earn money with minimal effort, use your time effectively, and grow your business, then you are in the right place! Listed below are 15 SEO tips to help improve your passive income website.

1. Avoid Optimizing Only Your Website 

It is important to optimize your off-site SEO. Do your best to ensure that your articles, blog posts, ads and everything else you do to drive traffic to your website are optimized, too. 

2. SEO Results Take Time 

Results can take weeks or months. Stay busy, work hard, and be patient. 

3. Google Will Help You

If you are in need of some help or advice, turn to Google! 

4. Avoid Copying Content From Other Websites 

Duplicate content might make your visitors happy, but search engines won’t be impressed. When creating content, read some blogs or articles to draw inspiration, but don’t copy them! 

5. Add Some Videos 

This can be as simple as embedding a YouTube video into your website. It doesn’t even need to be your video. Google owns YouTube so they like to see videos on your website. This will help your boost your SEO more than you think it will!

6. Update Your Website From Time To Time 

Keep your website current. Websites that are dormant tend to be downgraded over time. Google will also notice your lack of updates and rank your website lower on search results. You don’t need to spend a ton of time on your website everyday. Spending even 10 minutes a week on your website would be sufficient!  

7. Research your Keywords 

What are people actually searching for? How much competition exists for these words? Use keywords that potential customers would use in searching for products like yours. There are tons of different websites that exist that show the most expensive keywords. Check those out!

8. Use Photos 

Search engines like to see that you have visually appealing pictures on your site. Make sure to “dress up” your website and make it appealing for your visitors!

9. Vary Anchor Text

Avoid using the same keywords all the time. 

10. Avoid Keyword Stuffing 

Keep the keyword density down to 2%. Search engines count!

While quantity is important, the quality of your backlinks is even more important. Seek out some backlinks from popular and authoritative sites in your industry. 

Consider linking other blogs, articles, and videos to your content! Even if it is not content that you created, it will help your website rank better on search results and boost your SEO.

13. Do Something Every Day 

It would look suspicious if you created 100 backlinks in a day. Google is looking for natural growth. A way to show natural growth is by creating things over time instead of creating a bunch of things in one day. For example, create backlinks slowly over time. A few backlinks per day will help your site much more. 

14. Look At The Competition 

Look at websites that are outranking you in keywords. Compare your site to theirs and develop a strategy to improve. There are tons of different tools available that will analyze the SEO components of a website. Use your resources to create a plan!

15. Realize the Truth 

Search engines are simply ranking websites that would be most valuable to those seeking information. Think about what makes a website great and do it. 

6 Reasons Why Your Podcast Needs a Website

If you have a podcast, then you need a website. Plain and simple. 

Your podcast is most likely being consumed on several different platforms and apps. But, without a website, you are hindering your podcast’s growth. You need some kind of home base for your content. You need a place where people can access your content quickly and easily. We have come up with six reasons why your podcast needs a website! Although it might seem silly now, you will thank us later.

1. Easy to Access

A podcast website makes accessing your content just a little easier. Although your podcast may be available on multiple different apps and platforms, some people may find it easier to just go directly to your website. Keep in mind that not everybody has a smartphone or access to apps where your podcast is being streamed. Make it easier for your audience by creating a “home base” for your content. Don’t give consumers any excuse as to why they can’t listen or follow your content. 

2. Improve Search Engine Optimization (SEO) Rating 

Having a website for your podcast gives you the opportunity to improve your SEO rating and grow your following. A website gives you the chance to control how your content is viewed online. If you don’t have a website, you are putting yourself and your podcast in jeopardy! Think about it. If someone were to search for your podcast online, and you don’t have a website, the search results would show only a list of apps where visitors can listen to your podcast. This might be helpful for some, but not for others who do not have access to those apps or platforms. Those people would be out of options. Limiting your podcast to only apps and platforms is secluding an entire group of people who want to listen. If you want to grow your following, you cannot leave people out! In addition, you cannot control how apps display your podcast content on a search results page. With a website, you can control your titles, pages, meta description and literally everything that is displayed to your audience. 

3. Gain Followers by Taking Advantage of SEO 

A website allows you take advantage of those SEO opportunities that you wouldn’t have while only using streaming platforms. You can actually utilize your website to attract more followers and listeners! Cool, right? All you would have to do is make sure to upload show notes from each episode that are loaded with detail and keywords. Google will notice, connect people searching for those keywords to your website, and start sending traffic your way. Make sure that your website and podcast information is incredibly easy to find and use. 

4. Control of Content

A website allows you to provide so much more information for your audience than you could with only a podcast. You have control over every bit of information and how it’s displayed online. With a website, you can display information such as: bio of the host(s), reviews section, images of the host(s), top episodes, giveaways and contests, “where to listen”, a press page, and a community engagement section. These are all exciting and engaging things that you wouldn’t have the opportunity to add to your podcast if you did not have a website. Each extra section gives your followers a chance to get to know you outside of your podcast content. It also gives the media pictures to use and some basic information about you and your content. Having those web pages readily available for your visitors also makes you look more professional and prepared. 

5. Expand Your Marketing Techniques

A website opens the door to expanding your marketing techniques. We can only assume that you want your podcast to grow! If you want to attract more listeners and fans, then you need to update your marketing techniques. If you start a website for your podcast, you will automatically have a greater variety of strategies to “reel in” more listeners. You can use your website to ask visitors for their email. With their email, you can send them coupons, podcast updates, monthly newsletters, and much more. Having that email address unlocks the potential to form a relationship with your fans and give them an inside look into your podcast journey. If you’re selling merchandise that goes along with your podcast, that’s just another reason why you should have a website. A website gives you the opportunity to expand your marketing and grow your following. 

6. Google Analytics 

Another reason why having a podcast website is important is so that you can pinpoint exactly where your visitors are coming from. Having a website allows you to connect to Google Analytics and view all of the demographics related to your visitors. This kind of information is incredibly important because it helps you determine how to market to your audience based on their age, gender, and geographic region. You would not be able to access Google Analytics’ features if you didn’t have a website. Just for the sake of knowing more about your audience, it would be a real shame to be completely unaware of who is viewing your content. Avoid those complications and set up a website! It will help you in more ways than one. 

If you are still not convinced that you need a website, think again! If you want to see your podcast grow, then you need a main hub. You need a place where your visitors can easily find your content. Not only does it improve the user experience, but a website opens up a range of marketing opportunities, analytics, content control and SEO. Now, what are you waiting for? Go set up your website!

What is SEO and Why is It Important?

Did you know that organic search is most often the primary source for web traffic? That places a big weight on the shoulders of search engines. Because organic search is most often used, SEO has become a main tactic for putting websites in the position to be seen by web visitors.

What is SEO?

SEO stands for Search Engine Optimization. SEO is all about brand exposure, website ranking, credibility, increasing the quantity and quality of web traffic, and creating a better experience for web visitors. 

Search Engine Optimization is a method of increasing a website’s ranking on search engine results such as Google, Yahoo, AOL, Bing, and many more. There are hundreds of factors that go into search engine rankings. These factors help websites get closer to ranking at the top of search results.

Why is it important?

A website that ranks at the top of the search results page will have more web traffic. That is just a fact! This is just one of the many reasons why businesses optimize their website. It is one more way that those businesses can gain traffic. Not only does great SEO increase website traffic, but it also increases yearly sales and revenue. Optimizing your website for SEO is an important step in getting your brand noticed. In its essence, SEO makes your website more visible, trustworthy, and credible.

How does SEO work?

SEO can only be truly understood when you understand the purpose of search engines. 

A search engine is meant to provide impartial search results that detail and present information as quickly and as accurately as possible. In order for a search engine to provide you those quick results, they need to be able to identify and analyze websites all over the Internet that match what you are looking for.

There are over 1 billion websites in existence today. Search engines are working overtime to pick through active, inactive, quality, and subpar websites to display high-quality and relevant results. Just think about that for a second! We do not give search engines enough credit. Nowadays, we just expect search engines to display results in two seconds. We don’t even think about the work that goes on behind the scenes to make those results pull up quickly and accurately. 

For example, let’s say that you typed “Restaurants near me” into Google. You wait a few seconds and local restaurants begin to pull up. You may not have realized this before, but Google is analyzing tons of data from different websites before displaying them to you. Want to know something crazy? Search engines are analyzing data ALL the time! They actually never stop analyzing data. That’s how you know that the websites perched at the top of the page are relevant and high-quality!

How do search engines analyze so much data?

But wait! How are search engines able to analyze so much data on millions of websites everyday?

Their secret? Web crawlers. 

A web crawler, sometimes known as a spiderbot, is an Internet bot that systematically and regularly browses the web for the purpose of indexing. Web crawlers look for specific things when browsing websites. Search engines use web crawler’s information to separate the high-quality sites from the subpar sites. The high-quality sites that use SEO-friendly techniques are ranked higher. Those will be the websites that you see at the top of the page when you search for anything specific. 

The websites at the top of the page are deemed “trustworthy” because they contain most of the necessary information needed to have the best SEO. The websites on the second, third and fourth pages aren’t necessarily “untrustworthy”, but they are missing a few things that would boost their ranking even higher! The ways that you optimize your website have a direct effect on your SEO ranking. There are hundreds of different ways that you can improve your SEO. One way that you can get started is by improving your keywords