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How Do I Generate Web Traffic With a $0 Marketing Budget?

woman opening an empty wallet

Just because your website is on the Internet does not mean that people will see it, find it, or go to it. You are tossing your dollars down an empty wishing well if you believe otherwise. The truth is that you have to create strategies and implement them into your website in order to see any kind of growth or web traffic. Thinking that your website will grow on its own can cause a domino effect of mistakes. It’s an all-too-common blunder.

There are too many marketers out there that offer their own solutions to such predicament. Most of these solutions require forking over tons of money, just to be noticed by people who may or may not be interested in your product. This transforms into a fatal cycle of doubt and discouragement when you don’t see the results that you expect.

Sometimes there are tactics that just do not work, even if you pay for them. That may leave you questioning whether or not you need to spend your money, and if so, how you should spend it. Luckily, there are several ways that you can generate web traffic without spending a penny.

Take a look at your marketing budget. Does it look as dry as a dessert cactus on a hot summer day? Yes? Well, that’s okay. Whether you are tired of spending money or you just don’t have money to spend at all, this article is for you. Whatever the reason, we have come up with three ways that you can generate web traffic without spending a dime. 

1. Comment on Other Blogs/Articles 

An easy and surefire way to get noticed is to comment on other people’s blogs. This might seem odd and strangely close to spammy, but you would be surprised how many visitors will view your comment. If you comment on popular blogs and articles, you may have a better chance at being seen. Make sure that your comments are valuable and nothing close to spammy. Once you start commenting on different articles, you will notice an increase in your website referral traffic. This is because people are clicking on your name after reading your comment.

Most people do not realize the small, yet significant impact this simple tactic can have on your website. Keep in mind, when you post a comment is just as important as what you say. Try to be one of the first people to comment on a blog post. That way, your comment will stick at the top, making your profile more visible. When it comes to what you should comment, you can either keep it simple and straightforward or take the time to write out a thoughtful response. 

For example, commenting something short and sweet might look like this:

  1. Nice article. Keep up the great work! 
  2. I really enjoyed reading this article. I can’t wait to read more! 
  3. Thanks for the information. This really helped! 

You may turn more heads if you choose to write a more thoughtful response. A thoughtful response may include something you liked about the article, what you wish the author would’ve included, and why that specific topic should’ve been included. But, in all reality, you can comment anything that you think may be valuable! Use that comment box to discuss what you took from the article, what it taught you, or maybe how you are applying it to everyday life. Be creative and remember that leaving a comment will put you on the grid, generating web traffic, for FREE

2. Utilize YouTube

Did you know that YouTube drives more traffic to websites than any other social media platform? That must be because YouTube is the second most visited site on the Internet. If you are not on YouTube, you need to be! There are so many different ways to utilize YouTube. In today’s world, it would not be crazy to assume that most people would rather watch something than read about it. One of the many things that you can do on YouTube is turn a few of your best written articles into videos. Creating videos allows you to be thrice as creative and more engaging with your audience. You can also add a website or article link, a video transcript, a description, or more advice in the video description box.

Once you create videos, you will be able to send your work to family and friends to increase your SEO. If you have never created videos before, then start small! Start by creating two videos a month. Over time, work to increase the number of videos you produce. Another thing that you could do to get yourself noticed is to comment on other people’s videos. Do not just comment on any random videos! Treat it like you are commenting on somebody’s article. Find videos and topics that relate to your expertise and comment something of value, whether it’s a compliment or a positive critique. By using YouTube, you will be on your way to generating web traffic like a pro!

3. Follow, Connect, Share, Like, Tweet

Not only should you use YouTube, but you should also utilize every other social media channel to generate more website leads. An August 2020 survey shows that over 3.81 billion people are using social media. It’s obvious that social media is a dominating force when it comes to driving more visitors to websites. The most beneficial part of social media is that it is completely free (besides what you spend on advertising). Many businesses use social media platforms such as Facebook, LinkedIn, and Twitter to engage with users and other businesses, share business tips and articles, and attempt to drive people back to their website. Joining social media has the potential to increase your following and brand awareness in a major way.

Every business on the planet should have a social media account, plainly because it’s free! The way that you use social media will either help you gain more followers or hurt your chances at growing. Before you go crazy, it is crucial that you create some type of social media strategy calendar. Creating a plan for your social media posting will relieve the stress of having to come up with ideas last minute. Once you create a plan, do some research and find out where your audience is. Keep in mind that some platforms may be more effective than others. But, it’s nothing to stress about; all it takes is a plan. When successful on social media, you will start generating leads in no time! 

As you can see, it’s not impossible to generate leads to your website without a marketing budget. All it takes is a little creativity. There are several different ways to initiate brand recognition and drive people to your website, but starting with these three things will guide you in the right direction.

How to Build a Social Network Using a Free WP Plugin

Did you know that it’s possible to create a social network on your WordPress site? Well… it is! You can literally turn your WordPress into a social networking platform by using the free WordPress plugin, BuddyPress! 

Why would you want such a plugin on your website? The better question is, why would you not want to install this plugin? If you would like to turn your site into a community of users, add social media features, or attempt to build an entire social media platform with WordPress, then this is the plugin for you!

BuddyPress will allow you to take your site beyond the typical blog or business page. In recent years, BuddyPress has been used as a campus-wide social networking platform for universities, as an internal communication tool for companies, as a niche social networking for very specific interest groups, and for focused communities for products and services. It is also integrated with bbPress to enhance community forms. 

By following just a few easy steps, you can gain all the social media features that you have come to know and love from your favorite social media platforms. BuddyPress comes with multiple social media elements that can integrate directly into your site. Some of those elements include detailed user profiles, published updates, the opportunity to join groups, private messaging, group messaging and so much more. It allows website visitors to network with each other, stay updated on new information, and stay in touch with things going on in the community. This social networking plugin allows you to build your own online platform for any online or offline community!

One of the coolest things about BuddyPress is that there are over 500 plugins available to help you add unique features to your site. But, you do not have to use them! If you only want to use a select few, BuddyPress will adapt to that and only show the menu items and pages for the features you have enabled. Did we mention it is FREE?

This multi-feature packed plugin is easy to integrate into your website and it is very easy to get started! BuddyPress can be installed on your site directly from the WordPress plugin directory.  Are you ready to Install?

  1. To begin, log in to your WordPress website’s admin area and find Plugins on the left-hand panel on your screen. Hover your mouse over Plugins. You will see that you have a choice between Installed Plugins or Add New. Press Add New. On the right-hand side, you’ll see a search bar that will allow you to search for options. In that bar, search for BuddyPress. 

2. You will see that BuddyPress shows up on the left-hand side of the screen. In the BuddyPress box, press Install Now. BuddyPress then installs into your system and you will see the option to activate. Press Activate

3. After you have pressed activate, you will see this popup. 

4. The picture above is basically welcoming you to the newly activated plugin and letting you know about the recently updated version of BuddyPress. From there, you can click the X in the top right-hand corner and mess with the settings on the newly installed BuddyPress menu, located under the settings sidebar menu. 

5. You can individually activate or disable any component. This makes BuddyPress extremely beneficial for those who only want to add a few of the many social networking elements to their website.

6. Under Components, check any element that you think would fit nicely into your site. You can also uncheck elements that you do not think would look good on your site. This is really where you can add all of your social networking elements.  As you can see, the tabs next to components are Options, Pages, and Credits. The Options button allows you to access the toolbar. The Pages tab allows you to configure the pages that are using the BuddyPress plugin to show member information and their activity. You can also set up the registration and activation Pages in the Pages tab as well.  

This is what your page will look like if you do not yet have any members on your site. The down arrow next to members will allow you to associate a WordPress page with each BuddyPress component directory. Use the down arrow to view the list and choose. The options range from live web chat, to blog, to test page, to set an appointment, and much more.

From there, you can begin adding people to your social network! In addition, the visitors to your site can register to become members! Feel free to play with the different features available to see what you like the best!

Wasn’t this process easier than you anticipated? Are you ready to start your own social network? Go get ’em!