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How to Convert Steady Web Traffic into Revenue

Two people on their laptops discussing web visitors

One of the most challenging aspects of owning a website is figuring out how to turn those web visitors into paying customers. You may receive hundreds or even thousands of visits and clicks per month, but if you haven’t optimized your website accordingly, those visitors will stay just that. There are always going to be things you can do to improve your business or website. But, in this case, there are several things you need to be doing to show your visitors that you have what they need and that you can be trusted. Below are five tried and true methods of converting those who peruse into those who pay.

1. Convince your visitors that they need your product

The idea is to convince your visitors that they do not need to continue looking at other sites; your site has it all, and your product is exactly what they need. Remember: The goal is to show your visitors that they need you. Make your visitors feel like you are addressing them and not just bragging about yourself. For example, instead of listing testimonials, try describing various situations and how you helped the client. You want the client to recognize him/ herself in the scenarios!

2. Take advantage of home page sign-ups

The more convenient your contact information, the more likely your visitors are to actually use it. Many people only view a site once, so grab their attention early on and start the relationship right away. Remember: Many people are wary of new relationships, even if it is a simple web presence. By circulating a weekly or monthly newsletter or magazine, you can maintain contact without seeming overly pushy.

3. Give your visitors something of value

Give your visitors something they can use immediately. Whether this is a free gift incentive, a fantastic Top-10 List, or downloadable forms, provide every visitor with a takeaway resource. Remember: Don’t forget to put your name on these documents! Publicizing yourself, your site, and your product is vital. Every pdf or downloadable document your visitors print is one more piece of advertising.

4. Show that you are invested

If you portray yourself as invested, your visitors are more likely to think you are invested in them. Be direct. Make it personal. Above all, make it crystal clear that you can help solve their problems. Remember: Position yourself as an invaluable resource and make your contact information accessible and easy to locate. This brings you one step closer to gaining a new client.

5. Don’t be afraid to pay extra for a high-quality site

When it comes to your actual website, you get what you pay for. While it may seem expensive in the beginning, think about how much money will be generated from a professional website. Remember: Website maintenance is extremely involved. Not only does the content have to be exact, but the design, development, and usability must also be exceptional. It is usually beneficial to contract with a designer who can transform your product ideas into a credible and professional website.

8 Ways SEO Can Actually Improve Your Business

people discussing their business SEO

Smart business owners know how important search engine optimization (SEO) is for their company’s websites. When done effectively, SEO will help increase a website’s visibility and eventually help grow a business.  

An increase in visibility means that their website will show up in the top search results when someone searches for a keyword or phrase that applies to their business. Being in the top results can send thousands of targeted prospects to your website. In fact, smart SEO can help your business in many ways. Listed below are eight ways that SEO will help your business.

1.You Will See An Increase In Traffic

As your website becomes more optimized over time, it will start to rank higher in the search engines for various search terms. As this happens, you will see an increase in traffic, or prospects viewing your website. Ultimately, this should increase your business sales too.

2. It Will Increase The Credibility Of Your Business

Your customers are conditioned to believe that the best businesses are those ranked at the top of the search engines, whether that is true or not. When you rank highly, your prospects perceive your business more favorably, which leads to an increase in sales, conversions, and brand recognition.

3. SEO Can Lead To Long-Lasting Results

Radio, print, and billboard ads produce short-term rewards. SEO, on the other hand, helps to deliver long-term rewards. By investing in SEO, your online presence increases, resulting in a more profitable return on investment (ROI).

4.You Are In Control Of The Cost

Whether you are building backlinks, creating a social media presence, or creating blog content, you will know how much it will cost beforehand. Once you know what each service will cost, you can determine which you believe would give you a better ROI. Having that control over the cost will benefit your business in a major way.

5.Your Website Will Become More User-Friendly

A good SEO expert will be able to look at your website and optimize it not only for the search engines but also for your users too.

Improving your website’s user experience involves many aspects, including how quickly your website loads, how easy it is to navigate, and whether or not it is mobile-friendly. By improving the user experience of your website, you will start to notice a positive effect on your business. You will see an increase in conversions and an overall ranking increase in the search engines, as this is one of the known ranking factors.

6. SEO Helps Encourage Users To Visit A Local Store

It has been shown in numerous studies that having an online presence can also increase visits to your offline premises. If you have a restaurant, for example, a potential customer could check out your menu or customer reviews before making a reservation.

7. Your Social Media Following Will Increase

As your search engine rankings increase, more visitors will arrive at your website. Even if they do not immediately buy from you, they may still end up checking out your social media platforms, follow you, and then become buyers later on. These new followers might also share your marketing messages, leading to an increase in social traffic and sales. This is a win for your business, even if they don’t buy from you immediately.

8. SEO Helps Put You Ahead Of Your Competitors

As you integrate SEO and various other online marketing techniques into your business, you will move ahead of those competitors who have not implemented these techniques.

SEO is incredibly important nowadays. If you are not implementing it in your own online marketing activities, then you are limiting your results, sales, and profits. Look at what your competitors are doing and see what your business can do to rise above them. It will be worth your time and effort. If you need some ideas on how to optimize your website to improve your business SEO, then keep reading!

SEO or PPC? Which is better?

Woman using mouse for ppc advertising

There are several different ways to grow your business online. If you are new to the game, some of those ways may leave you intimidated, wondering where you should invest your time and money. In your research, you have most likely seen words like Search Engine Optimization (SEO) and Pay-Per-Click Advertising (PPC). But, what do they mean? What are they and how can they help grow your business? Both have their positives and negatives, but is one better than the other? 

Let’s look at both. 

Is SEO Better? 

SEO, or Search Engine Optimization, is the process whereby you optimize a website to appear as high in the search engine results as possible. A massive part of this process is figuring out what the search engines want and then optimizing your web pages accordingly. 

Pros of SEO: 

1. Organic traffic has staying power. Once you are able to get your website to rank highly in the search engines, chances are good that you will be able to generate consistent traffic.

2. SEO is often a less expensive option than PPC. When you compare the two traffic sources, SEO comes out the winner of the two when looking at traffic generated, as long as you’re looking at the traffic that comes once you have attained high rankings in the search engines.

Negatives of SEO: 

1. SEO takes time. It can take months for your hard work to show any reward. If you don’t have the time to wait for your website and content to rank, then SEO may not be the best option for you.

2. You need unique and quality content. When it comes to content, people want to read the best content available. This can be a lot of work and will require research and a creative mind. If you don’t have these skills yourself, then it will benefit you to hire an expert.

Is PPC Better? 

PPC, or Pay-Per-Click Advertising, is a technique that allows you to advertise in search engines, bringing immediate, targeted traffic to your website.

Pros of PPC: 

1. Quick results. Unlike SEO, where you may have to wait months to see results, it is possible to start getting substantial traffic to your website within a few hours of using an effective PPC campaign. 

2. You can accurately target different demographics. When you use PPC, you will be able to target different types of people. For example, if you want to target a woman in her 30s who lives in the UK and is interested in cooking, you can target her with your ads. SEO does not give you this option. 

3.You can experiment quickly and easily. With PPC, you can set up a campaign and run A/B tests so that you can monitor what works and what doesn’t very quickly. SEO is a slower process, so it will take time to come to any conclusion regarding the success of an SEO technique.

Negatives of PPC: 

  1. It can be expensive. If you are in a competitive niche, PPC can be expensive and your return on investment (ROI) may be low while you are figuring out which ads work and which don’t. If you have a low ad spend, you may want to steer clear.

2. Ads can become less effective. Using the same ads with every campaign will result in them becoming stale and less effective. To combat this, mix up the copy and images and refresh the ads to keep them working long-term.

Which is Better for You? 

When it comes to determining whether SEO or PPC is better for your business, the answer would be that it depends. Both marketing strategies are legitimate sources for bringing in traffic.

If you want quicker results, then PPC will be the better option, because SEO will take time to work. For those with a smaller budget, SEO will be the better option, as paid ads can be expensive, especially if you don’t have experience with them. 

You may want to use both SEO and PPC in tandem. When using them together, you can seriously ramp up the amount of traffic that you can get to your website!