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How to Convert Steady Web Traffic into Revenue

Two people on their laptops discussing web visitors

One of the most challenging aspects of owning a website is figuring out how to turn those web visitors into paying customers. You may receive hundreds or even thousands of visits and clicks per month, but if you haven’t optimized your website accordingly, those visitors will stay just that. There are always going to be things you can do to improve your business or website. But, in this case, there are several things you need to be doing to show your visitors that you have what they need and that you can be trusted. Below are five tried and true methods of converting those who peruse into those who pay.

1. Convince your visitors that they need your product

The idea is to convince your visitors that they do not need to continue looking at other sites; your site has it all, and your product is exactly what they need. Remember: The goal is to show your visitors that they need you. Make your visitors feel like you are addressing them and not just bragging about yourself. For example, instead of listing testimonials, try describing various situations and how you helped the client. You want the client to recognize him/ herself in the scenarios!

2. Take advantage of home page sign-ups

The more convenient your contact information, the more likely your visitors are to actually use it. Many people only view a site once, so grab their attention early on and start the relationship right away. Remember: Many people are wary of new relationships, even if it is a simple web presence. By circulating a weekly or monthly newsletter or magazine, you can maintain contact without seeming overly pushy.

3. Give your visitors something of value

Give your visitors something they can use immediately. Whether this is a free gift incentive, a fantastic Top-10 List, or downloadable forms, provide every visitor with a takeaway resource. Remember: Don’t forget to put your name on these documents! Publicizing yourself, your site, and your product is vital. Every pdf or downloadable document your visitors print is one more piece of advertising.

4. Show that you are invested

If you portray yourself as invested, your visitors are more likely to think you are invested in them. Be direct. Make it personal. Above all, make it crystal clear that you can help solve their problems. Remember: Position yourself as an invaluable resource and make your contact information accessible and easy to locate. This brings you one step closer to gaining a new client.

5. Don’t be afraid to pay extra for a high-quality site

When it comes to your actual website, you get what you pay for. While it may seem expensive in the beginning, think about how much money will be generated from a professional website. Remember: Website maintenance is extremely involved. Not only does the content have to be exact, but the design, development, and usability must also be exceptional. It is usually beneficial to contract with a designer who can transform your product ideas into a credible and professional website.

5 Ways to Add Value to Your Website and Increase Sales

All people and businesses want their website to be successful and profitable, right? One of the worst mistakes that a business can make is thinking that tons of web visitors equivalate to tons of customers. Let’s get something straight: high web traffic does not equal clients! It may feel like a breath of fresh air to watch your monthly website visitors increase, but unfortunately, it doesn’t mean that you are making sales. Aside from making your website look visually appealing, you have to find some way to let your audience know that you can solve their problems. Listed below are five simple things you can do to add value to your website and make more sales. The most important part of this is letting your audience know that you can solve their issues! 

1. Illustrate That You Have What They Need

It would be very surprising if visitors came to your website because they wanted to learn about coaching. They need someone to coach them and turn their current issues into opportunities. Consider the following suggestion: instead of listing testimonials raving about your practice, describe the situations in which your top clients found themselves and how you helped them. That way, the visitor has a perspective and can see a practical application of your skills. You will be seen as a person instead of a website. 

2. Provide a Newsletter 

For repeat visitors, acquire email addresses in order to market to them later. Since a relationship takes time, a weekly or monthly newsletter allows visitors to warm up to you. They will have the opportunity to hear your voice and understand your mission! This also gives you a great chance to update your current customers and entice them to come back for more. 

3. Offer Free Resources

Offer all the resources that you can! These can be in the form of Top-10 lists, free ebooks, step-by-step guides, or even checklists. These are all brochures for your business and they tell the client who you are. Give your clients material to allow you to stand out among the numerous websites being browsed.

4. Speak Directly to the Visitor

Tell your visitors you can help them! Most visitors are looking for someone or something to help them achieve a goal. Sometimes this need is subconscious and sometimes it’s an active pursuit. Stand up for your work. Speak up. If you can’t help, you can refer them to someone who can. Give them resources. Perhaps you can even offer a free session with no additional obligation.

5. Invest Wisely

Nobody takes a self-made website seriously unless you have solid computer science knowledge. Invest in a credible website that looks slick and professional. While a brand-new website can run between $1,000 and $10,000, a client can be worth up to $25,000 in his or her relationship with you. Don’t feel guilty about spending the money to hire a talented designer who understands your work. Remember: a shoddy website is the same as showing up for a business meeting in jeans and a ripped tee. Put your best foot forward. If you need help with website design or hosting, we are your people! Click the links above to get started.

How to Convert Web Visitors into Paying Customers

You all know the feeling. It arrives the moment that you focus on your website’s monthly traffic analytics. The number of web visitors each month lure you into a cold, long stare as you compare it to your number of sales that month. What seems like a slight breeze of confusion sweeps over you, making you wonder why those numbers do not match. Unfortunately, those numbers will not ever match until you make some changes to your website!

As the number of people visiting your website increases, you want to convert those visitors into loyal clients. Listed below are five tried and true methods of converting those visitors into customers

1. Demonstrate how your product is ideal

The idea is to convince your visitor that they do not need to continue looking at other sites; your site has it all and your product is exactly what they need. Remember: The goal is to show your visitors that they need you. Make your visitors feel like you are addressing them and not just bragging about yourself. For example, instead of listing testimonials, try describing various situations and how you helped the client. You want the client to recognize him or herself in the scenarios. 

2. Utilize home page sign ups 

The more convenient your contact information, the more likely your visitors are to actually use it. Many people only view a site once, so grab their attention early on and start the relationship right away. Remember: Many people are wary of new relationships, even if it is a simple web presence. By circulating a weekly or monthly newsletter or magazine, you can maintain contact without seeming overly pushy. 

3. Immediate gratification goes a long way

Give your visitors something they can use immediately. Whether this is a free gift incentive, a fantastic Top 10 List, or downloadable forms, provide every visitor with a takeaway resource. Remember: Don’t forget to put your name on these documents! Publicizing yourself, your site, and your product is vital. Every pdf or downloadable document your visitors print is one more piece of advertising.

4. Create a sense of personal commitment

If you portray yourself as invested, your visitors are more likely to think you are invested in them. Be direct. Make it personal. Above all, make it crystal clear that you can help solve their problems. Make it very clear that they are able to trust you! Remember: Position yourself as an invaluable resource and make your contact information accessible and easy to locate. This brings you one step closer to gaining a new client.  

5. Quality is obvious

When it comes to your actual website, you get what you pay for. While it may seem expensive in the beginning, think about how much money will be generated from a professional website. Remember: Website maintenance is extremely involved. Not only does the content have to be exact, the design, development and usability must be exceptional. It is usually beneficial to contract with a designer who can transform your product ideas into a credible and professional website. 

Why Web Design is Important for Business

Have you ever heard the phrase, “Don’t judge a book by its cover?” Well, in web design, that phrase is thrown out the window. It’s such a thoughtful expression that basically means you should not form an opinion of someone or something based on the first thing that you notice. But, you know what? That is very difficult to do. 

By human nature, we form an opinion or first impression about something within the first 7 seconds of engaging with that thing, whether it is a person, book, or even a website. 

Though, in the case of a website, it’s incredibly hard to assume that someone will not “judge a book by its cover” when they see an outdated design, a dull layout, and/or a misconstrued message on the landing page. 

Your Customers Care about Web Design

It would be incredibly oblivious of us to assume that people are not looking at your website and judging every square inch of your brand and message. Did you know that 75% of users make judgements about a company’s credibility based on web design alone? Believe it or not, your customers actually care about web design. People are naturally drawn to a visually good design, just like they are drawn to visually appealing book covers, fun cereal boxes and brightly colored pictures on an Instagram page. Although the phrase, “don’t judge a book by its cover’ has an innocent meaning, oftentimes it truly is difficult to incorporate that into all situations. 

If you have never considered the design of your website as an opportunity for site visitors to judge you, think again. Your website design is incredibly important and it has a direct impact on your business. You’d be surprised how many businesses don’t believe how important it is to have a clean website that clearly displays one message. What people don’t realize is that your online presence can literally make or break your business. 

Wed design is important, but having just any design will not do you any justice. Your site design needs to sync up with your message. Without this, you could be using customers. Your site must be updated, modern, easy to use, and follow one message.

Why is Web Design Important? 

Web design is incredibly important because it not only impacts the visual aesthetic of your site, but it impacts your visitor’s experience. It also displays your brand’s professionalism and promotes trust from your visitors.

1. Make it Easy

The design of your website impacts its usability. Your website should make it as easy as possible for your visitors to find your contact information, your About page, your Products page, and your service information. If these things are not easily spotted on your website, you may be driving your web visitors away. You can make it easy for your visitors to find what they are looking for by creating a navigation bar and featuring your phone number in plain sight on your page. 

2. Keep the Navigation Simple

One of the most important elements of your website design is the navigation of your site. One thing to keep in mind when designing or site, or having it designed by a professional, is to keep it simple. Studies show that having too many pages/options on your website can lead to confusion and wasted time. A good rule of thumb is to minimize your number of website pages to what accurately tells your brand story. Again, you should make it as easy as possible for your visitors to find what they are looking for. Don’t make it harder for them to navigate your site. They will end up leaving! 

3. Guide Their Focus

Your website should be optimized for conversion. A good website should guide your visitor and tell them where to focus their attention. Your website should highlight special offers, show Calls-to-Action, and show different offers and elements. Adding elements to your site that direct your visitor where you want them to go will help you turn more visitors into customers. If your website had no sense of direction, no CTA’s or interactive buttons, your visitors would get bored petty quickly. One of the best ways to draw attention to your product or service is to use white space around your Call-to-Action. 

4. Optimize for Both Desktop and Mobile Device

Web design is just as important on a mobile device as it is on a desktop. You need to be sure that your website is mobile-friendly as it is well-designed. This means that the design of your site should be catered to those viewing your site from their phone or tablet. All too often designers get caught up in designing a website for a desktop, that they forget to design it for a mobile device as well. In our world today, more people are using smartphones to browse social media, search the internet, and even order online. It would be incredibly smart to optimize your site to operate well on both desktop and mobile devices. 

5. Boost your SEO

A great web design will ultimately boost your SEO. Your website could look incredible from the outside, but it could be driving visitors away if the basic foundation of your website is all out of whack. There are so many things that can happen behind the scenes to cause problems. Sometimes, things like large images, difficult coding, too many actions, or even a problem within your system can cause your website to load slower than normal resulting in poor SEO. Your website needs SEO so that it can perform better in organic search and rank you higher on the results page. Therefore, make sure that your website is just as perfect behind the scenes as it is on the front page. 

Think of your website design as your first impression. Assume that your website visitors are “judging a book by it’s cover”… because they are! Make your website as simple as possible for your visitors to use. It is incredibly important for your business to have a good web design so that you increase your visitors, initiate conversions, and ultimately rank higher on search engine results, such as Google.