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What are Hashtags? How do you use Them?

hashtag

Hashtags are what we use to label and categorize information on online platforms. A hashtag is the pound/number key, followed by a series of letters, words, or phrases that have no spaces in between. They can be used to tag and post relevant information to an online platform like Twitter, Instagram, YouTube, and many more. When they are posted, the information is tagged and is easily searchable within that social platform.

Where should I be using hashtags?

You can use hashtags on most social media sites but they work differently depending on which platform you use. Twitter is the most well-known social media site that utilizes hashtags because it is an easy way to categorize information within 280 words. You can use them in any tweet or comment, as well as in your bio. They can be a great way to join the conversation about people, things, movements, or ideas that you or your business may follow. Twitter also allows its users to search via hashtag and keeps a list of the hashtags that are currently trending. 

Instagram is another social media platform where hashtags are almost always implemented when uploading something new. Hashtags can be used on Instagram Stories, bios, and searched for on the explore tab. What’s different about Instagram in comparison to Twitter is that you can actually follow specific hashtags instead of just accounts. This means that you will receive content from multiple different creators that post something with that specific tag under it.

Hashtags on other social platforms such as Facebook, TikTok, YouTube, etc. function similarly to those mentioned above. They may differ slightly, but the act of tagging content in order for users to find it is all relatively the same. Hashtags are important on any social platform, but Twitter and Instagram arguably utilize them the most. 

Finding your audience

As mentioned before, users can easily search for specific content through hashtags, so this is a great way to reach new people! It is important to find the right balance between trending tags and niche tags. For example, if you only tag things that are trending right now, your content has a good chance of getting lost with all of the other posts under the same tag. Finding somewhat niche and specific tags could help to target people who are specifically interested in what you are promoting or selling. 

Don’t overdo it

One of the biggest unspoken rules about hashtags is to not overdo it! Don’t include too many tags in a post, or else it starts to look cluttered and not as professional. Twitter has a character limit, but Instagram does not. This makes it really easy for users to over-tag their content. Five to ten hashtags on an Instagram post are more than enough to be found online. Another thing to keep into consideration is that you should caption posts on Instagram before tagging them. No one wants to read hashtags as the caption. They should come after.

Resources to improve your hashtags

You may be wondering how to find what hashtags are trending right now, so here are some resources! RiteTag and Hashtagify.me are both websites that analyze what is trending right now. They both are free to an extent, but some content is restricted to paying customers only. Regardless, if you need help with creating hashtags, these are a great way to see what people care and are talking about online right now.

How to Convert Steady Web Traffic into Revenue

Two people on their laptops discussing web visitors

One of the most challenging aspects of owning a website is figuring out how to turn those web visitors into paying customers. You may receive hundreds or even thousands of visits and clicks per month, but if you haven’t optimized your website accordingly, those visitors will stay just that. There are always going to be things you can do to improve your business or website. But, in this case, there are several things you need to be doing to show your visitors that you have what they need and that you can be trusted. Below are five tried and true methods of converting those who peruse into those who pay.

1. Convince your visitors that they need your product

The idea is to convince your visitors that they do not need to continue looking at other sites; your site has it all, and your product is exactly what they need. Remember: The goal is to show your visitors that they need you. Make your visitors feel like you are addressing them and not just bragging about yourself. For example, instead of listing testimonials, try describing various situations and how you helped the client. You want the client to recognize him/ herself in the scenarios!

2. Take advantage of home page sign-ups

The more convenient your contact information, the more likely your visitors are to actually use it. Many people only view a site once, so grab their attention early on and start the relationship right away. Remember: Many people are wary of new relationships, even if it is a simple web presence. By circulating a weekly or monthly newsletter or magazine, you can maintain contact without seeming overly pushy.

3. Give your visitors something of value

Give your visitors something they can use immediately. Whether this is a free gift incentive, a fantastic Top-10 List, or downloadable forms, provide every visitor with a takeaway resource. Remember: Don’t forget to put your name on these documents! Publicizing yourself, your site, and your product is vital. Every pdf or downloadable document your visitors print is one more piece of advertising.

4. Show that you are invested

If you portray yourself as invested, your visitors are more likely to think you are invested in them. Be direct. Make it personal. Above all, make it crystal clear that you can help solve their problems. Remember: Position yourself as an invaluable resource and make your contact information accessible and easy to locate. This brings you one step closer to gaining a new client.

5. Don’t be afraid to pay extra for a high-quality site

When it comes to your actual website, you get what you pay for. While it may seem expensive in the beginning, think about how much money will be generated from a professional website. Remember: Website maintenance is extremely involved. Not only does the content have to be exact, but the design, development, and usability must also be exceptional. It is usually beneficial to contract with a designer who can transform your product ideas into a credible and professional website.

5 Ways to Add Value to Your Website and Increase Sales

All people and businesses want their website to be successful and profitable, right? One of the worst mistakes that a business can make is thinking that tons of web visitors equivalate to tons of customers. Let’s get something straight: high web traffic does not equal clients! It may feel like a breath of fresh air to watch your monthly website visitors increase, but unfortunately, it doesn’t mean that you are making sales. Aside from making your website look visually appealing, you have to find some way to let your audience know that you can solve their problems. Listed below are five simple things you can do to add value to your website and make more sales. The most important part of this is letting your audience know that you can solve their issues! 

1. Illustrate That You Have What They Need

It would be very surprising if visitors came to your website because they wanted to learn about coaching. They need someone to coach them and turn their current issues into opportunities. Consider the following suggestion: instead of listing testimonials raving about your practice, describe the situations in which your top clients found themselves and how you helped them. That way, the visitor has a perspective and can see a practical application of your skills. You will be seen as a person instead of a website. 

2. Provide a Newsletter 

For repeat visitors, acquire email addresses in order to market to them later. Since a relationship takes time, a weekly or monthly newsletter allows visitors to warm up to you. They will have the opportunity to hear your voice and understand your mission! This also gives you a great chance to update your current customers and entice them to come back for more. 

3. Offer Free Resources

Offer all the resources that you can! These can be in the form of Top-10 lists, free ebooks, step-by-step guides, or even checklists. These are all brochures for your business and they tell the client who you are. Give your clients material to allow you to stand out among the numerous websites being browsed.

4. Speak Directly to the Visitor

Tell your visitors you can help them! Most visitors are looking for someone or something to help them achieve a goal. Sometimes this need is subconscious and sometimes it’s an active pursuit. Stand up for your work. Speak up. If you can’t help, you can refer them to someone who can. Give them resources. Perhaps you can even offer a free session with no additional obligation.

5. Invest Wisely

Nobody takes a self-made website seriously unless you have solid computer science knowledge. Invest in a credible website that looks slick and professional. While a brand-new website can run between $1,000 and $10,000, a client can be worth up to $25,000 in his or her relationship with you. Don’t feel guilty about spending the money to hire a talented designer who understands your work. Remember: a shoddy website is the same as showing up for a business meeting in jeans and a ripped tee. Put your best foot forward. If you need help with website design or hosting, we are your people! Click the links above to get started.

How to Convert Web Visitors into Paying Customers

You all know the feeling. It arrives the moment that you focus on your website’s monthly traffic analytics. The number of web visitors each month lure you into a cold, long stare as you compare it to your number of sales that month. What seems like a slight breeze of confusion sweeps over you, making you wonder why those numbers do not match. Unfortunately, those numbers will not ever match until you make some changes to your website!

As the number of people visiting your website increases, you want to convert those visitors into loyal clients. Listed below are five tried and true methods of converting those visitors into customers

1. Demonstrate how your product is ideal

The idea is to convince your visitor that they do not need to continue looking at other sites; your site has it all and your product is exactly what they need. Remember: The goal is to show your visitors that they need you. Make your visitors feel like you are addressing them and not just bragging about yourself. For example, instead of listing testimonials, try describing various situations and how you helped the client. You want the client to recognize him or herself in the scenarios. 

2. Utilize home page sign ups 

The more convenient your contact information, the more likely your visitors are to actually use it. Many people only view a site once, so grab their attention early on and start the relationship right away. Remember: Many people are wary of new relationships, even if it is a simple web presence. By circulating a weekly or monthly newsletter or magazine, you can maintain contact without seeming overly pushy. 

3. Immediate gratification goes a long way

Give your visitors something they can use immediately. Whether this is a free gift incentive, a fantastic Top 10 List, or downloadable forms, provide every visitor with a takeaway resource. Remember: Don’t forget to put your name on these documents! Publicizing yourself, your site, and your product is vital. Every pdf or downloadable document your visitors print is one more piece of advertising.

4. Create a sense of personal commitment

If you portray yourself as invested, your visitors are more likely to think you are invested in them. Be direct. Make it personal. Above all, make it crystal clear that you can help solve their problems. Make it very clear that they are able to trust you! Remember: Position yourself as an invaluable resource and make your contact information accessible and easy to locate. This brings you one step closer to gaining a new client.  

5. Quality is obvious

When it comes to your actual website, you get what you pay for. While it may seem expensive in the beginning, think about how much money will be generated from a professional website. Remember: Website maintenance is extremely involved. Not only does the content have to be exact, the design, development and usability must be exceptional. It is usually beneficial to contract with a designer who can transform your product ideas into a credible and professional website.