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The Advantages of Paid Hosting

You may be asking yourself, “Why should I pay for web hosting when I can get it for free?” 

Your decision to use free or paid hosting is completely dependent on your website goals.  Let’s say that you wanted to start a blog. You would most likely benefit from using a free hosting service. Maybe instead, you want to start a business website, where you intend to sell products and services. In this case, you will need paid hosting. 

Think of it like this: You wouldn’t show up to a race wearing flip flops, right? And you wouldn’t show up to the beach wearing a snowsuit, would you? No, of course not! You’d show up to each occasion prepared for what each activity requires you to wear. In the same case, you wouldn’t use free hosting if your goal was to create a booming business. You probably also wouldn’t purchase hosting if you were not going to utilize all of the benefits.

The type of website you want to start completely depends on your goals. A free website might sound great in the moment, but if it doesn’t fit your website needs, you would be wasting your time! 

Before you make your decision, you should know the differences between free hosting and paid hosting. In a previous article, I listed the advantages and disadvantages of free hosting, which will help you better understand the concept of free hosting. To help you better understand paid hosting, I’ve listed the advantages and disadvantages below. Although, paid hosting has many more positives than negatives. One of the biggest upsides to paying for hosting is that things are headache-free from the very beginning. 

  1. No Advertisements 

One huge advantage to paying for a web host is that your website visitors will not be overwhelmed by ads! Ads are usually displayed on “free” websites in order to cover the cost of the free site. Web providers are able to give away free hosting because they make money from the ads on their free websites. The disadvantage of ads are that they can make your website look unprofessional. With paid hosting, you won’t have the deal with those distractions. Instead, you can focus on improving other parts of your site. You actually have the option to include ads on your paid hosted website if you so choose. You’ll even make money on them! But, it’s up to you to decide whether you want them on your website or not. You have the control!

  1. Better Customer Service

When you are paying for hosting, you are also paying for exceptional customer service. Most, if not all, web providers are available to paying customers 24/7/365. This means that if you have a problem with your website at 2 a.m., you can call your provider and they will assist you with whatever you need. It really means anytime of the day, week, month or year. Free hosting does not usually provide this asset. For example, the Hostirian Customer Support team is available 24/7/365 for all customers!

  1. Control Over Domain Name 

Paying for a web host also means that you have control over your domain name. This means that you can choose your domain name, without worry of having to use the subdomain of your free host’s name. This will ultimately free your domain name of any ads, help you rank higher in searches, and leave more room to be taken seriously as a business. It also shows that you have total ownership of your website. It has also been proven that businesses are taken more seriously when having a “.Com” domain extension. So, let’s say that your domain name is (yourname).com. You will have hit the goldmine!

  1. More Disk Space and Bandwidth

The great thing about paid hosting is that the disk size is almost unlimited. It may not seem too important when you start your website, but disk space will be incredibly necessary down the line. Paying for a web host will secure unlimited space on your website so that you can get creative, add more pages, images and things to make your website YOURS! Paying for a host also guarantees you more bandwidth (which allows for more people on your site per month). A paid site legitimately allows you to grow and expand as a business because it gives you the resources to do so.

  1. Better SEO 

Using a paid hosting service gives you a better chance at being ranked on search results. For starters, those who pay for hosting receive access to tons of plugins to help with SEO! This is a great deal because better SEO will ultimately increase your traffic and make you more money. Those with better onsite SEO, such as using high-profile keywords, have a better chance at ranking higher in search engines. Being ranked higher in search engines will give you a much better chance at being found when people search for similar products to yours. The more visitors you have, the more likely you are to convert those visitors into customers, resulting in more revenue per month. 

  1. It’s Not as Expensive as You Think 

Paid hosting is not as expensive as you might think. You don’t have to spend hundreds on hosting to receive all of these awesome benefits. There are some rather inexpensive hosting packages that you could use that would be better than free hosting. Before you choose your paid hosting package, do some research on different providers and packages that would fit your needs. But, we REPEAT, you do not need to spend a fortune per month or per year to receive the benefits of paid hosting. 

There are many more advantages to paying for a web host which include accessing Google Analytics, having unlimited plugins and themes, and having the option to add Ecommerce to your site. You may be on the fence because you are trying to avoid having to pay another bill per month (we get it!). But, believe us when we say that it is worth it! The only disadvantage of paid web hosting is that it requires you to pay for the service. Before you choose a paid hosting service, be sure to do some research to find a company that best fits your needs.

Before you do this, check out the provider’s reviews, website, packages they offer, and overall reputation of the company. Chances are, if other people say they like the company and have had success, you will too. The Hostirian team is proud to offer two different hosting packages that have been molded to fit the needs of our customers! Check them out, below!

What are Keywords? Why Are They Important for SEO?

Let’s face it, there are so many facets to owning and operating a website. On top of keeping everything functioning perfectly and providing an aesthetically pleasing web design, you also need to make sure that you are drawing in more customers with strategic marketing techniques. We say that it can be a lot because… it can be! Oftentimes people forget how important it is to always be optimizing your website for growth, in every way possible. One thing that is incredibly important, and can oftentimes be swept under the rug, is keywords. Keywords are key for the growth and success of your business. If you need help with keyword insertion, online listings, or improving your search rankings, click the green button above! It’s free!

What are Keywords?

Keywords are ideas and topics that define your content. Ultimately, they help search engines find businesses through relevant topics, content, and terms. They also help businesses get noticed through words or phrases that searchers input into their search engine. People use keywords to optimize their web pages as a part of their search engine optimization (SEO) strategy. As much as they are words, keywords can also be phrases, known as long-tail keywords. Long-tail keywords are three or four words strung together to create a specific keyword phrase. Website owners, marketers, and searchers use long-tail keywords to narrow down their search results as they look for products, services, and information. 

As a website owner, you want your website to show up on the first page of the search results. When your website is listed on the first page, you are more likely to see tons of traffic! But, to see your website listed at the top of the search results page, you need to include keywords into your website. Those keywords will help searchers find relevant products and information that match your brand’s products and services.

There are several factors that influence your search ranking. Though, if you include keywords into your website content, you will be one step closer to appearing high on that list

Why are they so Important for SEO? 

Keywords are important for SEO for a variety of reasons. 

  1. Improve search engine rankings by helping Google (and other search engines) understand web page content
  2. Drive more relevant traffic to appropriate web pages 
  3. Increase conversions by helping customers find your website first (before your competitors)
  4. Get content in front of the right people at the best time 
  5. Communicates to Google that a website is a match for a query
  6. Helps understand your target market’s language

How to Use Keywords

Keywords are important, therefore you should learn how to use them effectively. Optimizing your web page for SEO does not mean you should use the same word/words on your website as much as possible. You should write and create content for your site as naturally as you can. You should also avoid copying someone else’s content. When you’re creating content and adding pages to your website, do not try to mislead your audience or trick them into going to your page. Do not use words that don’t exactly describe the contents of your page. You should also avoid awkwardly inserting keywords into your website. By this we mean that you should make sure that your keywords make sense with the rest of your content. You should always make sure that you choose your keywords based on your audience and objective of your brand.

Search engines have become much more advanced over the years. Search engines, such as Google, are always learning and analyzing how people utilize the Internet. Because things are ever-changing, it is more important to focus on writing quality content around each keyword term than to focus on the number of words that you are inserting into your website.

What keywords should I use? 

So… We know that keywords are important, but how do we know what words to use for maximum optimization? There are four things that you can start doing right now to create the most effective keywords for your website. The first thing you should do is brainstorm a list of ideas that describe the products or services you offer. Next, consider using a keyword research tool. There are plenty of free tools online that will give you data on some of the words in your list. A keyword tool will give you the actual words that people search when researching products and services. Once you know the exact words that people are searching for, you will be able to expand your original list to something more effective.

The last thing that you should do is research your total list of keywords and examine the websites and businesses that end up at the top of those search results. If you see other websites that sell similar products and services to yours, then you know you are doing something right! Don’t forget to continue inserting keywords into your content so that your website stays relevant and easy to find when searchers look for similar products.  

 

Keyword search ultimately helps you understand how your target market describes your products or services. Knowing this information will help you understand what words to use on your site so that you can attract more relevant traffic. Knowing these different keywords may even help you come up with some new ideas for content! A little search and web optimization can improve your chances of appearing on the first page of search engine results. This also might also be a good opportunity for product expansion if you notice that your searchers are looking for things that you don’t currently offer. You can further optimize your website by fixing these five things! If you need help with keyword insertion, business listings, or improving your search rankings, click the button below! It’s free!

5 Reasons Why You Should Host Your Website Locally

If you are on the hunt for a reliable web hosting provider, you may be doing some intense research to find the right one. While big name companies might first grab your attention, try to stay unbiased. Although there are many great web hosting providers out there, you’ll get more bang for your buck if you consider hosting your site locally. There are some awesome advantages to hosting your website with a local provider.

  1. Better Customer Service

One of the greatest things about local web hosting is that it is easier to access quality customer support. Instead of being treated like just another sheep in the herd, local providers strive to make sure each and every customer receives one-on-one support and leaves the call with the problem resolved. You may not truly understand how great it is to have such reliable support right in your back pocket until you have to deal with a major telecom company’s support hotline. Larger companies deal with more customers, resulting in longer wait times and less-than-resolved issues. 

In some cases, there are so many people waiting on the line for help, that you may not even get a response from the company until hours later. In other words, if you have a website emergency, you may be waiting a while to get it all figured out. Anyone who has ever dealt with this probably never wants to deal with it again. The difference between a big name company and a local web hosting company is that your local company has real people ready to answer real calls and real questions, 24/7/365.

A local web provider will never be too busy to answer your questions, concerns, or fix a problem on your website. Some web companies, like us here at Hostirian, even offer help with web design and online presence. Local companies have the time and resources to put more energy into you and your website. You can be rest assured that you are dealing with real people, because your local companies are quite literally around the corner.

  1. Faster Loading Times 

When you host with a local web provider, you can bet that you and your customers will experience faster loading times. Web speed is dependent upon the distance the website data travels from its server. This means, the closer you or your customers are to that server, the faster your website will load. Therefore, the location of your web hosting provider really matters.

Let’s say that you are hosting your website with a big name provider, whose servers are located in Oregon. For the sake of the story, let’s say that you live and work in southern Florida. Those servers will need to be accessed every time somebody clicks on your website. Because those servers are all the way across the country, it will take a little longer for your website to load for you and your local customers. The further away you are, the more networks you’ll have to travel through to access your website. Your website wouldn’t necessarily be slow, but it will take a few milliseconds longer to load.

If you weren’t already aware, website speed is incredibly important. All it takes is 3 seconds stuck on a loading screen and your visitors are gone! If your website takes “forever” to load, your visitors will look for another website that fits their needs. The difference between a fast loading website and a slow loading website might be where you decide to host. A perk of hosting locally is that you know exactly where your hosting provider is located. You know where the servers are located and you can be confident that your website will load quickly for all those searching locally.

  1. Pricing 

Have you ever noticed that larger hosting companies sometimes charge less for these seemingly awesome hosting or WordPress packages? Those numbers might seem enticing, but you have to really pay attention to what you’re paying for. Have you ever heard the phrase, “You get what you pay for”? 

Let’s say that you buy a cup of coffee for only $1. You might think, “Wow! This was so cheap!” But when you take your first sip, you can feel your tongue curling in repugnance. It tastes awful! In this scenario you truly got what you paid for.

You are getting what you pay for when purchasing a cheap hosting package! You might be saving yourself a few dollars per month, but you won’t be saving yourself time and energy. Not to mention, when something goes wrong with your site, you may have to deal with hours of wait time to get in touch with customer support. Most of the time, cheap hosting packages are a way to get you in the door. From there, you’ll most likely have to build the site yourself. Such companies are also known to nickel and dime your every move.

When you host locally, you’ll not only receive a hosting package that includes everything you need, but you will also receive customer support. When you host locally, you know exactly what you are paying for. You are also dealing with real people, who know you and your website, and are able to help at any time of the day, week, month or year. You may even find that some local companies are cheaper than your big name companies. We suggest seriously reviewing any hosting package before you buy. At least with a local company, you know that you are dealing with a small business who cares immensely about your support. 

  1. Privacy/ Security 

Hosting locally will help you remember that your data is being stored nearby. Knowing this information will help ensure peace of mind that your data is safe. Website security is incredibly important. There are so many things that entail website security. It’s one of those things that people tend to forget until their website gets attacked or something happens to the server. When deciding on a web hosting provider, consider their security precautions. Some web host providers offer free malware protection along with any package. We, here at Hostirian, are proud to be a company that offers malware protection with all WordPress packages. 

Anyone who has ever had malware knows that it is a pain in the rear! It’s very rare that you will see “free malware protection” listed on a cheap or free hosting package. This goes back to the saying, “You get what you pay for”. Over 30,000 websites are attacked everyday. If you are hosting with a big company and your website it attacked, it may be more difficult for you to get it fixed. A local web hosting provider is going to do all that they can to provide an impeccable and secure experience for each customer, while a big name web provider is going to do what they can for the large number of customers they are serving. It depends on the kind of experience you want. 

  1. You Are Supporting A Small Business 

Last, but most importantly not least, when you host with a local web provider you are supporting your community. When you give your business to a small, local company, you are keeping dollars in the local economy, which helps create more jobs with better wages. When you do this, your community will thrive! Literally, everybody benefits. Not only will a local company provide you with quality service, but they will provide the community with the tools they need to thrive. Local businesses typically return the favor and are more likely to stay accountable to their local communities, participate in fundraisers, and donate more money to nonprofits. When you support small, local businesses, you are saying “yes” to your own community!

What Should I Post on Social Media?

Social media has become a critical part of every business strategy. Gone are the days of advertising seen only on highway billboards and the back of newspapers. In a world consumed with smartphones and portable computers, you absolutely need to be marketing on social media. Nowadays, it’s the most effective way to connect with people and grow your brand.

As a business marketer, you should always be paying attention to your customers and how they are using social media platforms. This might include which platforms visitors are using most often, the accounts they follow, and their interests. All of this information will take some research, but it would be worth it considering the audience you could potentially reach. 

If you’re thinking that you don’t need a social media account or that you’ve “gotten along just fine for years without one”… well, you need to rethink your strategy. The most recent digital global snapshot from July 21, 2020 shows that more than half of the world uses social media. That’s 3.96 billion people since July 2020! More than half of the world doesn’t have the capacity to view your local ad or see your business on a billboard. It’s also not guaranteed that people will see your website just because it exists. Social media is truly your best chance of connecting with new people and growing your business. 

The problem at hand is figuring out what to post on social media to get visitors and how to convert your visitors into customers. This might be the biggest head-scratcher of the century. It’s much easier said than done because you’re trying to appeal to your audience by posting the right things. 

Our advice? Don’t overthink it! First, establish your audience. Once you know this information, research your audience’s interests and recent searches. This will help you create advertising that appeals to those specific people, in turn, drawing more people to your website. 

If you’re unsure of what to post, you’re feeling uninspired, or just don’t know where to start, then keep reading! We’ve got a few ideas that will help spice up your social media platforms and increase your customer base. 

Studies show that over 40% of people will unfollow a brand on social media if they think the information isn’t relevant to them. Almost 50% of people unfollow a brand because they post too much and almost 20% of people unfollow a brand because it doesn’t post enough. That might leave you thinking, “What am I supposed to do?” Before posting on social media, it would be worth your time to learn about each platform and how it’s used. 

Facebook

  1. Sends more website referral traffic than any other social media network
  2. Shows both news and entertainment 
  3. Video content is prevalent 

Twitter

  1. It’s both a social network and a news platform 
  2. A great platform for brands sharing blog posts or promoting website content 

Instagram 

  1. A completely visual network for static images 
  2. Not the greatest place for driving blog or website traffic 
  3. Great for brands that are very visual 

Pinterest

  1. Strong imagery and highly visual 
  2. Many people use to find inspiration for projects 

LinkedIn

  1. This is a very professional network 
  2. Meant for sharing industry articles and professional content 

Now that you know the different social media platforms available, choose a few platforms that apply to your business and create a social media calendar. In your calendar, you should try to plan your posts at least a month ahead of time. Creating a calendar will help you stay on track with your posting schedule. It allows you to visually see what you are posting and when you are posting it. A calendar makes it possible to plan and promote social media content in one place.

If you’re struggling with what to post to social media and when… we’ve got 10 ideas to get you started! 

  1. Post your articles 

One of the hardest things about creating content is actually figuring out what content to create. You may be thinking, “What should I write about?”

Well thankfully, the topics are unlimited! Think about your brand and what parts of your brand may appeal to others. If you’re consistently writing articles, make sure to share them on all of your social media platforms. Facebook, Twitter, and Linkedin are the best areas to post articles. Posting your articles on social media will initiate more clicks, draw more visitors to your website, and get more people knowing who you are. 

  1. Create a Poll 

Facebook, Twitter, and Instagram are all great places to poll your website visitors. The awesome thing about polls is that it encourages your visitors to engage with your content! You can poll your visitors on really anything you want. It could be a poll about how they feel about a new product you’re releasing to their favorite ice cream flavor! Overall, the polls will help you gain thoughtful information about your followers that will be useful when creating new products. 

  1. Share photos of your coworkers or employees 

Show off the people who make the company possible! Think about it! It would be a win-win situation. Your customers would get the chance to see the faces behind the company while your business highlights the good work of each individual employee/ coworker. Posting about your coworkers would also give your visitors a chance to see what’s going on behind the scenes and learn about the products they are consuming. Studies show that pictures with faces get 38% more likes. You don’t need to post about one of your co-workers/ employees every day. Instead, focus on highlighting an achievement or recognizing a co-worker on your social media every once in a while. Also, depending on the size of your business, you may have lots of opportunities to post about employees! 

  1. Post about new products 

Use your social media as a way to hype up new products that you are releasing. You can choose to advertise before your product officially releases or advertise even after your products have been released. Either way, you’ll be gaining more traction on your products and you’ll have unlimited content to post! It’s a great way to advertise, yet still create fun content to post. 

  1. Share Company Accomplishments 

Has your business/brand accomplished something really big recently? Maybe your brand was featured in a news article or maybe you won a prestigious award! If so, share that exciting accomplishment with your customers and website visitors. There’s no need to be humble when it comes to your business on social media. Sharing your accomplishments only increase your credibility and allows others to share in that excitement with you! 

  1. Inspirational Quotes 

Inspirational quotes never get old… (as long as you don’t post them every day!) Adding an Inspirational quote into your mix of content might be the refreshing touch that your audience wants to see! The great thing about inspirational quotes is that there’s an unlimited amount of them. Find a quote that’s relevant to your brand or marketing strategy and stick to posting those every once in a while. You’d simply need to run a quick Google search to find some inspiration. You could also draw some inspiration from social media sites like Pinterest or Instagram. 

  1. Share upcoming event information 

Regardless of this unfortunate year, if your business is hosting any upcoming events, make sure to market them on social media. It’s especially important to post about your upcoming events if you don’t host events very often! As you may already know, social media is the best way to promote your business. Why not promote an event that encourages your customers and other website visitors to be a part of it? Even if you’re hosting a virtual event, it would be worth it to post about it on your social media! It gives your customers an idea of what you’re doing and it helps build the anticipation of future events. 

  1. Giveaways 

Who doesn’t love free things, right? This is the perfect place to run a giveaway because your post will most likely be exposed to so many people! Giveaways are always a great idea because it has the potential to expand your target audience and following on social media. It’s a great way for new visitors to learn about your brand and share it with their friends. You will likely gain many new likes and follows from this effort! 

  1. How-To posts 

Sharing “how-to’s” can be extremely helpful for your business. If you’re releasing a product that requires help learning how to use it, then create a how-to video or article that goes with it. You could even make how-to videos or write articles that describe how to use something outside of your products and services. Sharing helpful content will make you a credible source in your area of expertise and will organically increase your visitors by the day. The more content you create, the more you will be viewed as a trusted and credible source in your business and brand. 

  1. Testimonials / Customer Reviews

Adding either one of these will add immense credibility to your brand and your website. Testimonials and customer reviews are insanely impactful because they are true testaments of your brand from somebody else’s eyes. All you’d need to do is post a picture of one of your products and use a testimonial or a review as the caption. Your caption will be much more powerful, as the words are coming from somebody else.