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Is WordPress Dying? The Answer is Simple

A Typewriter Printing out a ppaer that says WordPress

For quite some time, WordPress has been known as the most powerful content management system on the market. With an estimated 35% of the Internet powered by WordPress, it’s immeasurable popularity doesn’t seem to be fleeting anytime soon. It’s hard to imagine that such a powerful system could possibly be close to death. 

WordPress has made extensive strides since its release in 2003. The powerful platform has evolved from a simple blogging tool into a comprehensive content management system. Would you believe me if I told you that WordPress is still growing? Yes, that’s right! To all those negative nellies out there that believe WordPress is even remotely close to death, look at the facts! 

What do researchers say?

There are over 2 billion websites in existence. As stated before, WordPress powers 35% of those active websites. That’s a huge number! WordPress websites also make up 14.7% of the top 100 websites in the world. Giant companies utilize WordPress to operate their website, such as NBC, TED, CNN, UPS, Best Buy, and many more. WordPress is also known to handle outrageous amounts of traffic on a daily basis. In fact, the powerful platform receives nearly 20 billion page views per month. 

As easy as it may be to point fingers and assume that WordPress is on the brink of death, think about how many people use it every single day. The platform continues to dominate the market; It shows no sign of slowing down. 

Given these statistics that clearly show the steady incline of WordPress success, it would be hard to imagine that such a system could possibly take a hit. What’s even more shocking is that people think the platform is actually dying! Everywhere you look, there are videos and articles pointing to seemingly prejudiced opinions as to why WordPress is headed for the junkyard. 

Why do people suggest WordPress is dying?

While the idea that WordPress is dying simply isn’t true, the reasons for such baloney should be addressed. When you take somebody who already dislikes WordPress and combine it with negative personal experiences, you get somebody who is fully convinced that the platform is on its way to the grave.

WordPress grew into its massive size because it has provided the simplest process for getting a website up and running. As the years have progressed, other web builders like Drupal, Joomla, and Wix have jumped into the competition in an effort to make a simpler web design process. In an effort to compete, those sites created their web design process to be as simple and easy as possible. Those sites were designed for the ultimate beginner, and as a result, making sites like Wix, Drupal and Joomla more restrictive. People started flocking to other platforms because they wanted a website that was easy to use and more limited.  

This placed WordPress in a very awkward position as it became people’s second-choice. People no longer considered WordPress a “go-to” solution. Although things have certainly changed, the platform is still dominating the market.

So? What else?

On top of the tempting competition, people consider WordPress on the brink of a brutal death because of its use of older technologies. 

WordPress uses a programming and scripting language called PHP (Hypertext Preprocessor), which used to be extremely powerful and prevalent back when it was first created. It is still powerful, but not as powerful as it used to be due to the advancement of technology in other areas. PHP is a server side scripting language that is embedded in HTML. Its purpose is to manage content, session tracking, databases, and build e-commerce sites. Users do not need to know PHP in order to use or manage WordPress. Users just need to know that it operates with PHP. Although PHP has come a long way since its first release in 1994, people do not consider using it as often because of the creation of other, more efficient, scripts. 

The rise of JavaScript has taken over the minds of web creators all over the world, convincing them that WordPress is officially behind the times. JavaScript has most recently been ranked first among programming, scripting and markup languages. PHP was ranked 9th among that list. Although both programs can be used and enjoyed by developers, many people consider the popularity of the script language when deciding what to use, resulting in WordPress moving further down the list of content management systems that people most enjoy. 

No, it’s not dying…

While it’s true that WordPress has some hefty competition and uses older programming, the platform is still considered the most powerful content management system in the world. Keep in mind that technology is ever changing. It would be unfair to “pin” WordPress on the programming that has made them undeniably successful for years and years.

Despite what people may believe, WordPress is still growing and making changes. It is very alive and continues to dominate the market because of the number of people who are using it. Although WordPress might get a bad rap, there is no other content management system out there that can match its speed, efficiency, flexibility, adaptability, and support.

If I have enticed you to use WordPress for your website needs, then follow this link and my team and I will help you get started.

Websites vs. Web Funnels: Which is Better?

a computer monitor displaying images of pink things

Nowadays, there is a hype surrounding funnels that I just don’t understand. Don’t me get wrong, funnels are great. However, no matter how many different ways marketers try to convince you, funnels cannot replace your website. They just can’t. 

You may be convinced that using a web funnel will bring you more leads than you would receive on a website, but don’t be fooled. There are several indisputable differences between web funnels and websites that you should know before you make any final decisions. 

Marketers may try to convince you that funnels are all you need, but that couldn’t be further from the truth. Yes, funnels have their own specific purpose. There is a reason that they exist, and when utilized correctly, can be a very effective way to bring in leads. But, trust me when I say, they’re not all that and a bag of chips, despite what you may have been told! You absolutely need a website.

I’m getting ahead of myself. Have you ever heard of a web funnel? If not, let me explain. That’s what this article is about, right?

What is a web funnel? 

A web funnel is basically an automated sales process that controls every stage of the customer’s journey. Funnels essentially guide users to a web page that sell your products or services. The funnel process is simple. It usually starts with a user clicking a URL from an email, a social media post, or online ad. That click would take the user to a capture page that introduces them to the product or service you are trying to sell. The capture page usually includes a call-to-action (CTA) button that entices the user to purchase, download, or receive something from you. The catch? You get their information. 

The more capture pages there are in a funnel, the more chances a person gets at obtaining information and upselling their product.

This is what marketers are not telling you…

Marketers say websites are in the past, irrelevant, and dead. To be completely honest with you, that couldn’t be further from the truth. 

What those marketers aren’t telling you is that web funnels limit you in what you are able to do. Funnels do not allow you to share your brand story. They don’t allow you to add extra information regarding who you are or why your customers need your product. You have control over how the page looks and it’s content, but you do not have control over how much you are able to add. It’s essentially a sales page.

Marketers say that web funnels allow you to sell a product online, faster and easier, than you ever have before. They say that click funnels take you through the steps of what they want you to do. That part is true, but that’s their entire purpose. That’s all they can do.

Think of it like a house…

Hostirian’s Success Manager, Brian Montgomery Jr., metaphorically related web funnels to a single room in an entire house.

“Think of it like a house,” he said, “A funnel is like the bedroom. You can only do one thing in there- sleep. Just like a funnel, there’s only one function. Think of the rest of the house like a website. With a website, you have so many opportunities to show your brand to the world. Just like a house has a variety of rooms that are made for specific things.” 

I thought Brian provided an incredible visual for those who are struggling to understand the difference between a funnel and a website. When you think about it, you wouldn’t be able to just live in your bedroom, right? You would need a bathroom, a kitchen, and some space to walk elsewhere. It’s similar to a website! Your website provides all of those extra “rooms” or in this case, pages, for you to tell your brand’s story, sell products, and list virtually any information you would like. It is nonsense to assume that you don’t need a website. I am also not saying that you don’t need a funnel. In fact, funnels can be incredibly helpful. But, you need a website first; It completes your house.

Which is better?

When considering which route you should go, we suggest investing in a website. There are so many things that you cannot do when only utilizing a web funnel. Trust me, I’ve heard all the excuses! 

“Websites are too expensive.” 

“I’m not tech savvy.” 

“I don’t have the time to manage one.” 

No matter what you may come up with, my team and I have heard it all! But, did you know that nearly 81% of people research a business or service on the internet prior to purchasing an item? There are so many positives to having a website that marketers do not mention. Websites also have incredible potential to generate leads if you build your website the right way.

Having a website adds instant credibility to your brand. Over 55% of people say they will not trust a brand that doesn’t have a website. A website helps build a great first impression. Websites are designed to attract new customers to your business and make you more money. A website will save you time, as the answers to questions and inquiries will already be listed on your website. Having a website also isn’t as hard or expensive as you might think. Most web hosting companies, like Hostirian, make the process quick and simple, so you don’t have to spend days or weeks worrying about making your site look just right. Although I could go on and on about the positives of websites, the most important part of having a website is having control of your brand. Your website acts as a platform that shapes the perception of your business that funnels or social media cannot provide. 

When it comes down to it, I cannot answer the question “which is better?”, simply because there is no competition. The fact is that you need a website. A web funnel should be an extra addition that you add to your social media, emails, or online ads. A web funnel will never be able to replace what your website can do for your brand.

What is SEO and Why is It Important?

Did you know that organic search is most often the primary source for web traffic? That places a big weight on the shoulders of search engines. Because organic search is most often used, SEO has become a main tactic for putting websites in the position to be seen by web visitors.

What is SEO?

SEO stands for Search Engine Optimization. SEO is all about brand exposure, website ranking, credibility, increasing the quantity and quality of web traffic, and creating a better experience for web visitors. 

Search Engine Optimization is a method of increasing a website’s ranking on search engine results such as Google, Yahoo, AOL, Bing, and many more. There are hundreds of factors that go into search engine rankings. These factors help websites get closer to ranking at the top of search results.

Why is it important?

A website that ranks at the top of the search results page will have more web traffic. That is just a fact! This is just one of the many reasons why businesses optimize their website. It is one more way that those businesses can gain traffic. Not only does great SEO increase website traffic, but it also increases yearly sales and revenue. Optimizing your website for SEO is an important step in getting your brand noticed. In its essence, SEO makes your website more visible, trustworthy, and credible.

How does SEO work?

SEO can only be truly understood when you understand the purpose of search engines. 

A search engine is meant to provide impartial search results that detail and present information as quickly and as accurately as possible. In order for a search engine to provide you those quick results, they need to be able to identify and analyze websites all over the Internet that match what you are looking for.

There are over 1 billion websites in existence today. Search engines are working overtime to pick through active, inactive, quality, and subpar websites to display high-quality and relevant results. Just think about that for a second! We do not give search engines enough credit. Nowadays, we just expect search engines to display results in two seconds. We don’t even think about the work that goes on behind the scenes to make those results pull up quickly and accurately. 

For example, let’s say that you typed “Restaurants near me” into Google. You wait a few seconds and local restaurants begin to pull up. You may not have realized this before, but Google is analyzing tons of data from different websites before displaying them to you. Want to know something crazy? Search engines are analyzing data ALL the time! They actually never stop analyzing data. That’s how you know that the websites perched at the top of the page are relevant and high-quality!

How do search engines analyze so much data?

But wait! How are search engines able to analyze so much data on millions of websites everyday?

Their secret? Web crawlers. 

A web crawler, sometimes known as a spiderbot, is an Internet bot that systematically and regularly browses the web for the purpose of indexing. Web crawlers look for specific things when browsing websites. Search engines use web crawler’s information to separate the high-quality sites from the subpar sites. The high-quality sites that use SEO-friendly techniques are ranked higher. Those will be the websites that you see at the top of the page when you search for anything specific. 

The websites at the top of the page are deemed “trustworthy” because they contain most of the necessary information needed to have the best SEO. The websites on the second, third and fourth pages aren’t necessarily “untrustworthy”, but they are missing a few things that would boost their ranking even higher! The ways that you optimize your website have a direct effect on your SEO ranking. There are hundreds of different ways that you can improve your SEO. One way that you can get started is by improving your keywords

Are Websites Still Relevant in 2020?

It’s 2020. How could we forget, right? Some of you may be thinking, “Are websites still relevant today?” 

Social media has grown exponentially in the last decade. Businesses, brands, groups, artists, average people, and so many more use it as an opportunity to connect with others and grow their online presence. Because social media is so awesome, it may seem like it cancels out the need for a website. But, that could not be further from the truth.

Believe it or not websites are extremely relevant to this day. You absolutely NEED a website for your brand to thrive. Social media is known as one of the quickest ways to establish your online presence. But, without a website, your brand/ business has no home base. 

You may be wondering, “Why should I have a website when I could just create a Facebook page, FOR FREE, in just a few hours?”

Although this seems like the better option, your social media pages are simply a funnel to your actual home: your website. Your Facebook page is not meant to be the home of your brand. Instead, social media should be used as a marketing tool to help further the mission of your brand. 

Websites are still incredibly relevant today. And guess what? They will be relevant for years to come! Do yourself a favor and give your brand a home base, even if you’re running a small business. Here are the top few reasons why having a website for your business is incredibly important and why websites are here for good. 

Why Do I Need a Website? 

  1. You have the Control 

With a website, you are able to completely control the message you are sending to your visitors. You can portray your business in any light that you please. Websites enable you to control what your visitors see. If you think about it, social media really only has one standard design, depending on the platform. There is really no room to stand out in the crowd, especially if you’re using a Facebook page as your brand’s home base. A site allows you to be creative, share your message in a unique way, and make it your own. They also allow for so much creative freedom, which will set you apart from other online businesses. 

  1. You Can See Who’s Looking at Your Products 

Websites also allow you to track who visits your website. Through online tools such as Google Analytics, you are able to view what platforms your visitors are coming from, who is viewing your website, your visitor’s demographics, how they engage with your content, and how long they are staying on your site. Having these analytics readily available will help you focus on marketing the right products to the right people. Even though you can also view analytics from a Facebook analytics page, you will gain much more valuable marketing information from your website. This is because visitors are able to see your products and everything you offer, making it easier to pinpoint what your visitors are most interested in. This allows you to focus exactly what your marketing strategy needs to be and how you will use it to attract more leads. 

  1. Your Website Does What Your Social Media Cannot 

You need a website because it is where you want people to be. It is your online store. Your social media can not, in any way, compensate for that. Your social media, SEO, ads, and other marketing techniques are meant to funnel people to your website. The great thing about having a website is that it’s available 24/7/365. Visitors are able to engage with your content at any time of the day, week, month or year. It never shuts down. It’s always available. Your website acts as a direct marketing communication channel. 

  1. You’ll Have More Precise Marketing Strategies 

You are also able to further your reach to leads with things like messaging, design, live chat support, notifications, newsletter sign-ups and more. To have an effective site, you need to make sure that it is well optimized, mobile friendly, provides quality content, and is targeted at the right audience. 

If you’re unsure of whether or not your website lives up to the standards of the modern day digital expectation, reach out to us and we will give you a free website scan and consultation