Too many people think that once they submit an application online, that their application is good to go. However, many employers check the résumés later and fail to contact candidates to see if they’re still interested in the job. So what can you do to improve your chances of being contacted?
Step 1: Do Your Research
First, you need to take the time to research the company and select the right positions you’re applying for. For example, if you’re looking to become a marketing manager, the top positions in the industry will be the ones with the largest body of job postings. You’ll also want to look into the company’s number one goal and figure out the most qualified way to achieve that goal. Is it increasing customer satisfaction? Increase engagement? Increase sales? All of these will be solid points to consider when applying for the job.
Step 2: Make a Decision
You’ll want to carefully research the positions in the company. Do they have a well trained workforce? Have they seen large profits? These are all huge pieces of information for employers to look into before they choose to hire someone.
Once you find a few target companies, and you’ve chosen the positions that interest you the most, you can start planning a strategy to reach out to them.
Step 3: Strategize
Once you’ve collected all of the information you can, create a targeted message for the position you want. The best way to do this is by using a cold emailing technique. A cold email is a very popular method of reaching out to a company you’re interested in, but few people know how to do it successfully. By creating a customized email that shows you really do know what you’re talking about, you’ll be able to get their attention.
Remember, you’re applying for a career and not for a job, so it’s important to use the right words to describe how you can help the company achieve their goals. What will you be expected to contribute to the company if you were hired? Is there any expertise that they’re currently missing? Take advantage of that information and your resume is sure to get noticed.
Step 4: Get the Resume Right
Resumes have become a very valuable resource for finding the right job, but many of them are simply not practical or effective. The most common mistake people make when they’re looking for a job is to put together a poorly-written resume. However, resumes are not simple documents to create; they’re actually written in four or five different parts and every section has to work well together to make a cohesive document. It’s important that you know the right ways to present yourself and make sure you’re filling out your resume properly.
Step 5: Show Up
Take all of the information you’ve gathered and make sure you’re ready to go before you click submit on any job applications. I’m confident you’ll never have issues with applications again once you understand the information employers are seeking out when they hire someone.