What are Keywords? Why Are They Important for SEO?

Let’s face it, there are so many facets to owning and operating a website. On top of keeping everything functioning perfectly and providing an aesthetically pleasing web design, you also need to make sure that you are drawing in more customers with strategic marketing techniques. We say that it can be a lot because… it can be! Oftentimes people forget how important it is to always be optimizing your website for growth, in every way possible. One thing that is incredibly important, and can oftentimes be swept under the rug, is keywords. Keywords are key for the growth and success of your business. If you need help with keyword insertion, online listings, or improving your search rankings, click the green button above! It’s free!

What are Keywords?

Keywords are ideas and topics that define your content. Ultimately, they help search engines find businesses through relevant topics, content, and terms. They also help businesses get noticed through words or phrases that searchers input into their search engine. People use keywords to optimize their web pages as a part of their search engine optimization (SEO) strategy. As much as they are words, keywords can also be phrases, known as long-tail keywords. Long-tail keywords are three or four words strung together to create a specific keyword phrase. Website owners, marketers, and searchers use long-tail keywords to narrow down their search results as they look for products, services, and information. 

As a website owner, you want your website to show up on the first page of the search results. When your website is listed on the first page, you are more likely to see tons of traffic! But, to see your website listed at the top of the search results page, you need to include keywords into your website. Those keywords will help searchers find relevant products and information that match your brand’s products and services.

There are several factors that influence your search ranking. Though, if you include keywords into your website content, you will be one step closer to appearing high on that list

Why are they so Important for SEO? 

Keywords are important for SEO for a variety of reasons. 

  1. Improve search engine rankings by helping Google (and other search engines) understand web page content
  2. Drive more relevant traffic to appropriate web pages 
  3. Increase conversions by helping customers find your website first (before your competitors)
  4. Get content in front of the right people at the best time 
  5. Communicates to Google that a website is a match for a query
  6. Helps understand your target market’s language

How to Use Keywords

Keywords are important, therefore you should learn how to use them effectively. Optimizing your web page for SEO does not mean you should use the same word/words on your website as much as possible. You should write and create content for your site as naturally as you can. You should also avoid copying someone else’s content. When you’re creating content and adding pages to your website, do not try to mislead your audience or trick them into going to your page. Do not use words that don’t exactly describe the contents of your page. You should also avoid awkwardly inserting keywords into your website. By this we mean that you should make sure that your keywords make sense with the rest of your content. You should always make sure that you choose your keywords based on your audience and objective of your brand.

Search engines have become much more advanced over the years. Search engines, such as Google, are always learning and analyzing how people utilize the Internet. Because things are ever-changing, it is more important to focus on writing quality content around each keyword term than to focus on the number of words that you are inserting into your website.

What keywords should I use? 

So… We know that keywords are important, but how do we know what words to use for maximum optimization? There are four things that you can start doing right now to create the most effective keywords for your website. The first thing you should do is brainstorm a list of ideas that describe the products or services you offer. Next, consider using a keyword research tool. There are plenty of free tools online that will give you data on some of the words in your list. A keyword tool will give you the actual words that people search when researching products and services. Once you know the exact words that people are searching for, you will be able to expand your original list to something more effective.

The last thing that you should do is research your total list of keywords and examine the websites and businesses that end up at the top of those search results. If you see other websites that sell similar products and services to yours, then you know you are doing something right! Don’t forget to continue inserting keywords into your content so that your website stays relevant and easy to find when searchers look for similar products.  


Keyword search ultimately helps you understand how your target market describes your products or services. Knowing this information will help you understand what words to use on your site so that you can attract more relevant traffic. Knowing these different keywords may even help you come up with some new ideas for content! A little search and web optimization can improve your chances of appearing on the first page of search engine results. This also might also be a good opportunity for product expansion if you notice that your searchers are looking for things that you don’t currently offer. You can further optimize your website by fixing these five things! If you need help with keyword insertion, business listings, or improving your search rankings, click the button below! It’s free!

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